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I need an expert in email marketing to design and execute a successful lead generation campaign. Key Requirements: - Conduct an email campaign to generate leads for a travel agency - The primary goal is to promote a product or service - The target audience are travel agencies Ideal Skills: - Proven track record in successful email marketing campaigns - Familiarity with lead generation techniques and strategies - Experience with B2B email campaigns - Knowledge of the travel industry is a plus The freelancer I am looking for should be able to develop an engaging email campaign that highlights the unique selling points of our product or service, and effectively targets travel agencies as prospective clients. The implementation of the campaign should be well-structured an...

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I am in need of an expert with profound skills in Moodle to upgrade my current Moodle from version 3.1 to version 4.4. The project involves d...while upgrading, all functionalities and customizations should be preserved. Since no specific new features or functionalities were requested, the focus should be on a smooth upgrade process, maintaining the integrity of the current system. Also, the total number of users utilizing the platform is unspecified, meaning the solution has to be scalable and robust. Skills and Experience: - Proven track record with Moodle upgrades. - Experience handling Moodle customizations during upgrades. - Knowledge of Moodle 4.4. features or above. - Good problem-solving skills and attention to detail. - Ability to ensure minimal downtime during the upgrad...

We have various miscellaneous small jobs that need done. SOP (Statement of project) is defined in attachment. Please see attachment in whole & then respond. Thank you.

I'm looking for a skilled developer to create a social networking application that can work seamlessly on iOS, Android, and web platforms. Key Features: - User Profiles: The app should have a robust user profile system. - Messaging System: A real-time messaging feature that is reliable and user-friendly. Experience Required: - Proven track record in developing cross-platform mobile applications (iOS and Android) with a web counterpart. - Strong expertise in implementing social networking features such as user profiles and messaging systems. - Familiarity with UX/UI design principles for a seamless user experience across different platforms. Please note that the project scope may expand based on further discussions and I'm open to suggestions for additional features t...

I'm in need of an expert who can troubleshoot and fix consistent connection problems on my DNS website. - Key Task: Identify and resolve the persistent connection issues affecting my site's DNS. The ideal freelancer for this job should have: - Extensive experience with DNS configurations and troubleshooting - Proven track record in resolving DNS connection problems - Ability to work quickly and efficiently, given the consistent nature of the problem. I look forward to working with a professional who can swiftly rectify this issue to ensure the smooth operation of my website.

I'm seeking an experienced business plan writer to craft a compelling document for my small retail business. The primary purpose of this...primary purpose of this plan is to attract potential investors. The ideal candidate should have: - Proven experience in developing business plans, specifically for retail industries. - A track record of successfully attracting investment through business plans. - Strong grasp of financial forecasting and analysis for small businesses. The deliverables of this project are: - A comprehensive business plan tailored to my small retail business and its needs for attracting investors. - A detailed financial plan with projections and a solid analysis. If you're a seasoned business plan writer with a successful track record in retail,...

We are looking for a talented frontend designer proficient in HTML, CSS, and JavaScript to join our team. The ideal candidate should have experience with modern design styles and a proven track record of developing responsive websites that adapt seamlessly to desktops, tablets, and mobile devices. Key Requirements: Proficiency in HTML, CSS, and JavaScript Ability to create modern design styles Experience in developing responsive websites for all devices Responsibilities: Designing and implementing frontend code for our project Ensuring the website is fully responsive and adaptive across all devices Refining the existing MVP design for desktop and making it responsive for all screens A strong portfolio showcasing previous work with similar requirements is highly beneficial. Some...

I am looking for an experienced developer to create a mini software that will automatically fill out a specific Google form. The software should be developed using and Pupeteer/node js, employing Stealthfox to create cookies and for functionality. Key Requirements: - Utilize for creating a browser profile and Stealthfox for cookie generation - Capable of interfacing with - Automated form completion for a Google form Ideal Freelancer: - Skilled in Pupeteer and node js for browser automation - Experience with and Stealthfox - Proficient in web form automation In your application, please highlight your experience in similar projects. Thank you.

I am looking for a skilled Excel dashboard developer to build a proficient tool to track vital business metrics a balance scorcard. The ideal candidate for this job should have: - Expertise in creating user-friendly KPI and balanced scor cards dashboards. - Understanding of various KPIs including revenue growth, customer acquisition, and conversion rate. Key Project Details: - I already have specific KPIs to be tracked and would share them with you post project initiation. - The dashboard should be designed to automatically update on a monthly basis based on manual input that would be added to calculation sheet for each kPI. - The dashboard must be easy to read, understand, and interactive. - the dash board should include risk alert for KPIs we are falling behind in My expectat...

I'm seeking a professional who can assist in generating leads and potentially converting them int...- Woodbridge - Scarborough - Newmarket - Aurora - King City - Stouffville - North York Ideal Candidate: - Proficient in lead generation and client conversion, with a keen eye for suburban residential areas. - Excellent communication skills, particularly in phone calls. - Prior experience in sales, marketing or customer service that can be applied to the window cleaning industry. - Proven track record of increasing sales through lead generation. - Familiarity with email marketing and direct mail approaches is a plus, though the primary focus will be on phone calls and online messaging. Your work will be instrumental in helping me expand my window cleaning business and incr...

I need a Wix expert who can help me improve the navigation speed of my website pages and add a page loader Key Requirements: - Experience with Wix: You should be well versed in the platform, its limitations, and common optimization strategies. Please apply if you have a proven track record in Wix speed optimization and can help me get my website running smoothly.

I have a substantial Instagram following and am looking to leverage it for brand promotions. The ideal freelancer should be adept at brand promotion on Instagram. Key Requirements: - Experience in brand promotion, especially on Instagram - Ability to engage effectively with an audience - Proven track record of increasing brand awareness and sales - Understanding of different types of promotions, e.g., product launches, ongoing collaborations - Flexibility for both one-time promotions and long-term collaborations Please note that while specific industries are not mentioned, your familiarity with a range of brand types is crucial. Your proposal should include your approach to brand promotion, along with any relevant case studies, if available.

I need a coding whiz capable of handling a rigorous coding assessment on my behalf. Proficiency in Python, Java, JavaScript and NPL. I have my recorded answers already just need someone to help me make sure they are correct. The use...behalf. Proficiency in Python, Java, JavaScript and NPL. I have my recorded answers already just need someone to help me make sure they are correct. The use of AI like chatgpt will not work for this. - Assignment Details: The assessment will include tasks revolving around Algorithmic Problems and Object-Oriented Programming Problems. - Ideal Candidate: A highly experienced developer with a proven track record handling similar tasks and delivering under tight deadlines. Please, only bid if you meet the above criteria and you're ready for an i...

I'm seeking a seasoned expert in digital marketing, with top-notch skills in social media management, content creation, marketing, and SEO optimization. Your primary duties will include: • Managing my social media presence on Facebook, Instagram, and Twitter • Creat... Instagram, and Twitter • Creating and marketing engaging content for my various platforms • SEO optimization to bolster website traffic and search engine ranking The goal of this project is threefold: • To significantly increase the awareness of my brand across social platforms • Drive consistent, high-quality traffic to my website • Generate valuable leads or sales If you have a proven track record in these areas, along with a knack for turning social media followers in...

...both English and Spanish - Mid-level experience in retail sales enhancement - Proven track record in increasing product and service sales Your responsibilities will include: - Engaging with potential customers to secure new sales opportunities - Collaborating with our existing sales team to strategically enhance our product and service offerings - Utilizing your bilingual skills to expand our customer base and increase overall sales The ideal candidate will have: - Strong communication and negotiation skills - Adept at understanding and catering to consumer needs - Experience in a similar role, ideally within a retail context Your primary goal will be to enhance our product and service sales, so a proven track record in this area is vital. Your ability to effectively co...

...looking to create a software that supports binary options trading specifically for the Pocket Option platform. Your expertise in software development and understanding of the intricacies of binary options trading will be crucial for this project. Key Features: - Real-Time Market Data: The software should be able to provide up-to-date, real-time market data to support trading decisions. - Trade Signals/Alerts: The inclusion of trade signals/alerts will help in identifying potential profitable trades. - Customizable Trading Strategies: The software should allow for the implementation of custom trading strategies to suit different trading styles. Your role will involve: - Developing a user-friendly interface that supports trading on the Pocket Option platform....

I'm seeking a skilled individual to take over the maintenance and day-to-day operations of my hydroponic system + training staff and handing over after initial setup. The tasks include: - Watering & N...Management: Regular monitoring and adjusting for optimal growth. - Temperature Control: Checking and maintaining temperature settings. - Harvesting & Replanting: Timely harvesting and replanting as per the growth cycle. The ideal candidate should have: - Strong background in hydroponics - Proficiency in nutrient and pH management - Experience in managing lighting and temperature settings - Proven track record in harvesting and replanting in hydroponics - Ability to oversee management of day to day operations efficiently and effectively and troubleshoot. Farm locatio...

I'm seeking a skilled software developer to create a visitor management system that offers a range of advanced features. Key Features: - Visitor check-in/check-out: The software needs to manage visitors as they enter and exit the premises, logging their check-in and check-out times. - Visitor registration: A system that allows the entry of visitor details for security purposes. - Visitor badge printing: A key feature that's crucial for the seamless identification of visitors. - Delivery: The software should incorporate a delivery management system, tracking and notifying visitors when a delivery arrives. - Employee Sign in and sign out: A function that tracks the presence of employees as they arrive at and leave the premises. Device Compatibility: The so...

I'm embarking on a journey to increase visitor traffic to my new blogging site and need a savvy SEO coach to guide me. The scope will: • Develop and implement effective SEO strategies from scratch. • Skills in keyword research and selection, off-page optimization, organic growth strategies and Google Analytics are key. • The ideal candidate will have a proven track record in enhancing organic search results and the ability to monitor and evaluate web analytics, tweak strategies and maximize results. • Training me on maintaining and enhancing these efforts will be part of the engagement. The goal is to enhance my site’s online presence, build a healthy organic traffic flow and to learn the basics of SEO management for future self-sufficiency. Excited ...

I require a professional to inspect a small wooden stud wall in my shower room. The aim is to determine whether it is structural or not as I am uncertain if it supports any load-bearing structures or fixtures. - The ideal candidate should have a proven track record in structural engineering, specifically related to wood construction. - Prior experience in assessing load-bearing structures is imperative. - A keen eye for detail, comprehensive reporting skills and ability to provide tangible conclusions following the examination are essential. Pictures of the small stud wall with Velux above, and same size Velux in the adjacent bedroom, attached

I'm in need of a professional Shopify developer with a keen eye for design to revamp the site layout of my existing store. By enhancing the visual appeal and usability, I aim to ...existing store. By enhancing the visual appeal and usability, I aim to improve the shopping experience and attract/retain more customers. Here's what you'll be tasked with: - Re-structuring the site layout to make it more user-friendly and visually appealing - Providing recommendations on possible changes based on your expertise An intimate understanding of Shopify's different features and a proven track record in successful eCommerce website designs are what I'm looking for in the perfect candidate. I welcome your ideas and look forward to collaborating on this project to take ...

I'm looking for a skilled SEO expert who can drive traffic, improve rankings and ultimately lead to increased sales for my business. Key Project Details - **Main Objective:** Lead generation and sales. - **Target Audience:** B2C (Business to Consumer). - **Platforms:** Google, Bing, and social media sites. Requirements: - Experience in B2C lead generation and sales through SEO. - Proven track record of improving search engine rankings. - Familiarity with SEO tactics on Google, Bing, and social media sites. Please provide details of your relevant experience and approach to this project in your bid.

I am seeking a skilled Python developer with expertise in troubleshooting to re...expertise in troubleshooting to resolve an issue with an application. The main purpose of the application is data analysis, web scraping and automation. Currently, the application has been crashing or freezing right at the startup. The ideal candidate for this job should have: - Extensive experience in Python programming - A background in data analysis, automation and web scraping domains - Proven track records troubleshooting application start-up crashes or freezing - Good problem-solving skills, ability to diagnose and fix bugs efficiently. Your main task will be to identify and fix the issue causing the application to crash during the startup. This is a critical project, so a timely resolution...

I'm in need of an experienced developer who is skilled in machine learning and natural language processing, with a particular focus on training models for Text-to-Speech (TTS) applications. In this project, I require assistance in training a dataset from scratch to create a functional, ready-to-use model for Coqui AI TTS specifically designed for the French language usin...learning and NLP. - Previous experience in training TTS models, especially with Coqui AI. - Proficiency in French is a plus. - Familiarity with working on a model for a specific voice. The ideal candidate should be able to guide me through the process of dataset preparation, model training and fine-tuning, and assist in making the model ready for deployment. Please only apply if you have a proven track recor...

I'm looking for a proficient mobile app developer, ideally with experience in creating e-commerce apps for both iOS and Android platforms. I have a file which needs to convert into APK and Ios and needs to upload in my apple play store account and go...proficient mobile app developer, ideally with experience in creating e-commerce apps for both iOS and Android platforms. I have a file which needs to convert into APK and Ios and needs to upload in my apple play store account and google play store account The project requires someone well-versed with e-commerce platforms and user interface development. The ideal candidate should have a proven track record of building user-friendly mobile apps with similar features. Expertise in cross-platform app development would be an additi...

I'm looking for an experienced app developer who can transform my Figma screens into a fully functional mobile application on both iOS and Android platforms. The main objective of the project is to provide users with an engaging and seamless experience on our app. Your job will be ...incorporating features that will make our app: - Highly engaging - Easy to navigate - Visually appealing Key skills and experience required for this project include: - Proficiency in both iOS and Android app development - Prior experience with Figma - Strong understanding of User Experience (UX) design - Ability to optimize the app for maximum performance and reliability If you have a proven track record of developing user-friendly and successful apps using Buzzy plugin on Figma, please submit...

The company sells double glazing windows and doors B2C in UK. We are seeking a skilled professional (who has a proven track record to present) to create a high-converting landing page aimed at lead generation. Key requirements: - Design & Development: The landing page should be visually appealing and optimized for conversions. - Content Creation: Content for the landing page. Advise if you are not able to do the content - text should be engaging and aligned with the lead generation goal and appropriate graphics and images sourced. Ideal candidates should have a portfolio that demonstrates their expertise in creating landing pages. Experience in my specific industry would be a plus. Please provide examples of your past work and detail your approach for this project. If yo...

I'm seeking a skilled developer to work on both a Xamarin application and a PHP project simultaneously. The primary focus is on implementing a robust communication and messaging functionality. Key Project Aspects: - The Xamarin application is like uber eat app - Specifically, the application should include efficient message ...simultaneously. The primary focus is on implementing a robust communication and messaging functionality. Key Project Aspects: - The Xamarin application is like uber eat app - Specifically, the application should include efficient message notification features from firebase. Required Skills and Experience: - Expertise in Xamarin and PHP. - Proven experience creating communication-focused apps. - A track record in deploying effective message notific...

I'm seeking a skilled and experienced Machine Learning expert to assist me with an image recognition project focused on vehicle detection using pre-trained YOLOv8 mode...recognition tasks. - Strong understanding and practical experience with object detection. - Proficiency in working with image datasets and training models for object detection. - Prior experience with detecting vehicles in images would be advantageous. - Ability to deliver high-quality, accurate and efficient ML models for image recognition. If you have a strong background in Machine Learning and a track record of successful projects in image recognition and object detection, please consider applying for this role. Your expertise will be crucial in helping me achieve the goal of developing a top-tier vehicle d...

I'm looking for an experienced professional who can help me optimize my Zoh...is essential for our brokerage operations. - **Team Size**: The setup should cater to a team of 1-5 members. The interface should be user-friendly and intuitive for our small team. - **Integration**: I need this setup integrated with a phone program. The ability to sync data seamlessly across these platforms is crucial for our workflows. Ideal candidates for this project are those with a proven track record of setting up Zoho for real estate or similar industries. You should be proficient in customizing CRM systems and ensuring smooth integration with other platforms. Your expertise will help us streamline our operations and enhance our efficiency. A good communicator and problem-solver would be an a...

I'm looking for an experienced freelancer with expertise in integrating payment APIs, specifically the b2pay.io. Your primary task will be integrating this payment gateway into my existing system to allow for seamless online payment processing. Key Requirements: - Extensive experience with API integration, particularly payment gateways - Proven track record of successful integration projects - Thorough understanding of API - Strong problem-solving skills and ability to troubleshoot Your application should focus on your relevant experience in API integration, particularly with payment gateways, and any prior experience with will be highly regarded. Please ensure you provide specific examples of your past work in this area.

...Sign In: Implementing a seamless, secure registration and sign in process for users. - Menu navigation: Enhancing the menu navigation to be more intuitive and interactive for users. - Restaurant Listing: Improving the restaurant listing functionality for better accessibility and user experience. - Live order tracking: Implementing or refining the live order tracking feature for users to easily track their orders. - Push Notifications: Ensuring that push notifications are working effectively and engaging users timely. - Order Placement: Enhancing the order placement process for users to smoothly and seamlessly place their orders. I will provide the design assets for the user interface enhancements, so you will be responsible for translating these into the iOS version. Ideal sk...

I require an experienced professional to obtain text and images from a blog and store them in a CSV file. The ideal candidate should: - Have experience in scraping content from websites - Be adept at data management, specifically CSV files - Be proficient in handling both texts and images and store in easy way to manage and retrieve A strong track record of similar projects will be a plus. This job requires accuracy and attention to detail. I look forward to seeing your bids.

Need a good graphic designer to create a professional mockup of a software application. See file attached for example. I can provide screenshots of the app.

...sales management systems. This project will involve the creation of a comprehensive system that integrates sales and inventory management, along with a mobile application for Android and iOS. Key Features of the System: - User Registration and Login: A secure and easy-to-use registration and login system for users. - Sales Tracking and Reporting: Ability to track sales data and generate detailed reports. - Inventory Management: Manage and track product inventory within the system. - Partner Activity Tracking: A feature that tracks partner activities, sales, and commissions. - Communication & Marketing Tools: The system should include tools for email marketing, social media sharing and posting, and SMS marketing capabilities. Mobile App Features: - User Registration a...

...you with the complete sales script, all the objection handling we use, the technical terms, all our coaching offers (for down-sells if needed). You have the space to add your own experience to the sales call process we use. This is a part-time to a full-time job and we are looking for someone who is seeking long-term commitment with us. We are looking for: -2 Years of experience with a proven track record of closing sales + High % close rate. -Strong communication skills, energetic and empathetic behavior. -Fluent in English with a clear accent -Ability to understand the needs of clients and develop customized solutions -Ability to work independently and within a team environment -Knowledge of the cybersecurity industry is a plus -Proof of previous work is required. ** We are...

...to a more scalable solution - Database upgrade with near zero downtime - Repmgr configuration and troubleshooting - Ora2pg oracle to Postgres migration The ideal candidate should be an expert in PostgreSQL with experience in handling large databases. You should have a deep understanding of database performance optimization techniques, demonstrated expertise in backup and recovery, and a proven track record with database migrations. Candidates with experience in upgrading databases with minimal downtime, configuring and troubleshooting Repmgr, and migrating from Oracle to PostgreSQL using Ora2pg are highly preferred. Your primary goal will be to ensure the database is migrated smoothly to a more scalable solution while maintaining its performance and integrity. Your expertise...

Seeking a highly-skilled and experienced Project Manager to lead and manage a team of VAs Key Responsibilities: - Lead and manage a team of VAs - Strong organizational skills - Handle customer support - Act as a Virtual Assistant when needed Successful candidates will: - Have a proven track record in leadership and management - Be highly organized and capable of handling customer support - Be adaptable and able to step in as Virtual Assistant Please include your relevant experience in your application.

I am on the hunt for a Mid-Level Human Resources professi...streamlining the recruitment process, and hiring talented and dedicated tech professionals. Key Requirements: - Specific experience in mid-level human resources role, preferably within the tech and software industry. - Proven track record in recruitment and hiring, with a knack for spotting tech talent. - A thorough understanding of performance management to ensure we hire individuals who will enhance our team performance. - Excellent communication and interpersonal skills. This project offers an opportunity for you to showcase your recruitment skills, within the fast-paced tech and software industry. The perfect candidate will have a passion for sourcing top-notch talent, and a keen understanding of the ...

I'm in need of support in the area of employee recruitment. The optimal candidate will have a strong background in human resources, specifically focused on technology industries, and at a mid-level experience range. They must understand all stages of the recruitment process within the tech sector and leverage their experience to effectively screen an...effectively screen and source ideal candidates. Tasks would include: - Job posting and promotion - Resume screening - Candidate assessment - Coordination of interview processes This role requires great communication skills and a deep understanding of the tech industry, ensuring we attract the best talents in the field. Fluent English, both written and spoken, is crucial, as well as a proven track record of successful recrui...

I'm searching for a...short video animation targeted towards pet owners. The premise of the video primarily revolves around product presentation, demonstrating a specific product that will be communicated once collaboration begins. Ideal Skills and Experience: - Strong portfolio of completed animations, particularly in a realistic style. - Previous experience creating content targeted towards pet owners. - Proven track record in product presentation or promotional animations. - Ability to effectively incorporate a specific product or brand seamlessly into the animated content. This project requires both creativity and technical proficiency in conveying the product's benefits and usage appealingly and convincingly. If your expertise aligns with these requirements, I e...

I'm looking for a skilled video editor who can take my raw footage and transform it into engaging, high-quality content. My primary focus is on Reels - these short videos need to be creatively edited with advanced techniques like color grading and special effects. Key Requirements: - Skilled in advanced video editi...advanced video editing techniques - Ability to execute color grading and special effects - Proficient in creating short-form content, particularly Reels - Experience in Instagram marketing The end goal of these edits is to drive sales, so I need someone who can help me create content that is not only visually appealing but also strategically crafted to encourage conversions. If you have a proven track record in video editing and Instagram marketing, I'd lo...

I'm looking for a skilled chemist/materials scientist to embark on a project involving the development of silica-based polymer nanocomposites. The primary a...to embark on a project involving the development of silica-based polymer nanocomposites. The primary application for these nanocomposites is as coatings with a specific focus on thermal resistance. The desired method of application for these coatings is via spray coating. Therefore, familiarity with this technique is an added advantage. The ideal freelancer for this project will have a proven track record in designing and formulating coatings, and the ability to adapt and optimize the properties of the nanocomposites for enhanced thermal resistance. Look forward to collaborating with a driven and experienced professiona...

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I'm in need of a skilled J...Requirements: - Write clean, maintainable and efficient Java code - Develop intuitive, medium-complexity user interface - Implement the capability of retrieving inputs and performing given calculations - Ensure compatibility with Android platform - Pay attention to details and put user experience in front of everything Ideal Skills: - Solid experience with Android development using Java - Proven track record in creating user-friendly applications - Exceptional problem-solving abilities, specifically with data input and calculations - Strong focus on user experience design and simplicity - Familiarity with source control systems and agile methodologies If you have the required skills and experience, I'm looking forward to discussing my proje...

Call on whats app 07944344711 I am in the process of developing a React web application and require assistance on several key areas. The primary task at hand is to assist in the de...guarantee the quality and stability of the application. Ideal Skills and Experience: - Proficient in React: The ideal candidate must be well-versed in React to contribute effectively to the web application's development. - Comprehensive understanding of GraphQL: Extensive knowledge and experience working with GraphQL API is essential. - Strong Error Handling skills: The candidate should have a proven track record in implementing error handling strategies to enhance the application's reliability. - Unit Testing: Experience in developing and executing unit tests to ensure the application'...

I am seeking a proficient spreadsheet and data tracking specialist to build an auto-updating system. This system will track the NAV of various financial instruments; specifically ETFs, BDC, CLO and CEF funds. Key Requirements: - The system should efficiently track the discount/premium to NAV - The calculation for the discount/premium should be based on the Percentage Difference - Ensure an user-friendly interface with clearly labeled data points Ideal Skills: - Experience in financial data management - Proficient in automated spreadsheet creation - Understanding of financial instruments and NAVs - Strong analytical and problem-solving skills This project requires precision and a good understanding of the financial market. The end goal is to have a comprehensive and auto-...

I'm looking for an experienced freelancer to tackle data entry. The focus is on text data, which needs to be accurately inputted into a structured database. While attention to detail is important, issues checking for spelling or grammar errors will not form part of the job scope. In line with this, the ideal candidate should: - Have a proven track record with data entry projects - Have expertise in structured databases - Be able to work accurately with text data - Have the ability to complete tasks effectively within the given timeline.

I am in need of a highly skilled and discreet individual able to access pri...individual able to access private Facebook Messages without the account owner's knowledge. We are talking about a family member, and it is of utmost importance that they remain unaware of this action. While this is a sensitive task, I trust that the right professional can help me. Ideal Skills: - Extensive experience in ethical hacking - Understanding of Facebook's security protocols - Proven track record of discretion and respect for privacy Please include in your application: - Any relevant experience or past work in this field - The strategies you would use to ensure complete discretion Remember, the success of this project depends not only on your technical ability but also maintaining utm...