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    2,000 wordpress commerce expert jobs found, pricing in GBP

    I need a WordPress website for my business that will serve as an e-commerce platform. The website should be designed to specifically cater to e-commerce needs. Key Features: - Shopping Cart: A functional and user-friendly shopping cart is crucial for this project. It should be easy to use and support both product selection and checkout. - Product Pages. Each of these pages should be well-structured, showcasing products effectively. - Payment Gateway Integration: A secure and efficient payment gateway is vital for the success of this e-commerce website. It should support various payment methods and ensure a seamless checkout process for users. Ideal Skills & Experience: - Proficiency in WordPress: As the site is to be built using WordPress, ex...

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    I need a proficient Adobe software user who can undertake tasks involving Adobe Premiere Pro, Adobe After Effects, and Adobe Photoshop. This position requires an expansive ski...Adobe Photoshop. This position requires an expansive skill-set and experience in video editing and graphic designing. Key responsibilities include: - Creating promotional videos longer than 3 minutes. - Enhancing the quality of existing videos. - Developing appealing graphics for social media. Ideal freelancers for this role should have a solid background in multimedia design and demonstrate expert-level knowledge of the three Adobe software mentioned. Substantial experience in these areas will be a strong advantage. The resulting work should captivate our audience while conveying our intended message ef...

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    I'm Rhea Rockthunder from Pretty Ruthless Inc. We're seeking a very bold creative web design partner to consolidate our diverse brands - including a modeling agency, tattoo shop, blog, Italian shoe line, and three clothing brands - into a unified, dark-themed website with a skull motif. The site must support robust e-commerce functionalities, blog integration, and be fully responsive. We prioritize accessibility and seamless user experience. Please provide a portfolio, estimated costs, and timeframes.

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    NDA
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    I'm in need of a skillful full stack web app developer with expert-level knowledge in HTML, JavaScript, and PHP. The primary objective of this project is to develop a comprehensive web application. Key Features: - Display Business Services - Sell Products Online - Collect User Data through Forms - Provide Content - Job Portal These features should seamlessly combine to create a dynamic, user-friendly platform. The web application aims to reach a diverse range of users including the general public, business professionals, and job seekers but is open to anyone who finds it useful. Ideal candidates must have substantial experience in both front-end and back-end development. I'm looking for someone who can comprehend the project's needs and execute them efficiently, w...

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    I am looking for a skill...Minimum Viable Product (MVP) of a web application that will function as a product review site, similar to Yelp. Please respond to this post if you'd like to see our SRS & Functional Requirement for quoting purposes. Ideal Skills and Experience: - Proficiency in web development, including knowledge of front-end and back-end technologies. - Experience building similar consumer review platforms or e-commerce websites. - Ability to work with an existing Software Requirements Specification (SRS) and translate it into a functional web application. - Understanding of UX/UI design principles to ensure a user-friendly interface. The successful freelancer will be responsible for delivering a fully functional MVP of the web application that meets the spec...

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    We're searching for a skilled web developer to transform our exi...and attractive layout. - Enhance the user experience to maintain engagement and encourage returns. 2. Functional Expansion: - Integrate an online store, propelling our business to new e-commerce territories. - Establish a blogging platform, enabling us to connect with our audience on a more personal level. - Incorporate social media, solidifying our online presence and providing additional avenues for interaction. 3. Performance Improvement: - Enhance the speed of our website, ensuring a smooth and efficient experience for our users. Candidates with proficiency in web design, e-commerce integration, blogging platform integration, social media integration, and website speed optimization w...

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    I'm looking for someone skilled in automated stock trading and back-testing in the US market. Your task is to identify a back-testing platform and configure it for trades with signals and buy orders during afterhours trading sessions historically. Key Requirements: - Strong experience in automated stock trading and back-testing in the US market - Ability to identify a suitable back-testing platform that supports afterhours trading - Skilled at configuring the platform to accurately back-test signals and buy orders during historical trading sessions Tasks: - Identify a back-testing platform that supports automated trading during afterhours sessions in the US market - Configure the platform for trades with signals and buy orders - Ensure the platform can back-test the percentage gains...

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    ...Campaigns**: Experience with creating and executing effective online advertising campaigns is crucial. The selected candidate will utilize platforms like Facebook and Instagram to drive traffic and sales. - **Social Media Management**: I'm looking for someone who can manage and grow my social media presence with a focus on customer acquisition and sales. Experience with managing social media for an e-commerce store is a plus. The ideal candidate will have: - Proven experience in sales and customer acquisition, ideally within the jewelry industry. - Strong expertise in creating and managing online advertising campaigns, particularly on Facebook and Instagram. - A demonstrated ability to drive sales through social media. If you have a passion for sales, experience in the onl...

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    I'm seeking a top-notch freelancers with expertise in Laravel PHP to design my business-oriented payment gateway website. Ideal candidates should have a deep understanding of e-commerce platforms and a proven track record of delivering reliable and secure payment solutions. The final product should enable hassle-free transactions for businesses and ensure a seamless user experience. Key Requirements: - High proficiency in PHP, particularly Laravel - Familiarity with business-oriented platforms - Experience in integrating multi-currency support - Mobile wallet integration expertise - Proven ability in creating detailed transaction reporting systems - Deep understanding of security protocols - Excellence in UI/UX for a seamless user experience By evidenced past work, this task...

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    I'm in search of an experienced web developer to create an e-commerce website modeled similarly to Zara's. Key components of this project will be: - Product Catalog - Integrating a visually appealing and easy-to-navigate product catalog is paramount. Each item in the catalog should be accompanied by a detailed description, high-resolution photos, and customer reviews to provide comprehensive data for our clientele. - Product Sorting - An intuitive and user-friendly sorting system needs to be developed. Visitors to the site should be able to filter and search for products by category and price range. Exact requirements: 1. Home Page exactly same - with hamburger 2. ⁠Product page customization 3. ⁠some other small changes... You just need to focus on the coding part - ot...

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    Looking for a Mobile App Advertising Specialist! We are seeking an experienced advertising specialist to work on our project. The task involves setting up Google advertising to be displayed during mobile app gameplay. Requirements: Experience with mobile app advertising setup. Proficiency with Google AdMob or similar advertising platforms. Ability to optimize advertising campaigns for maximum effectiveness.

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    I need Facebook ads for my e-commerce to have positive roas and scale up my e-commerce

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    I'm in need of a dedicated, full-time Virtual Assistant to help me with managing various tasks. The ideal candidate should be fluent in both English and Spanish, as they will be handling clients from both languages. Key Responsibilities: - Email Management: You will be responsible for handling my email correspondence, prioritizing emails, and responding to clients in a professional and timely manner. - Scheduling Appointments: You will help me in coordinating and scheduling meetings and appointments, ensuring my calendar is up-to-date and organized. - Data Entry: You will be required to assist with data entry tasks, ensuring accuracy and attention to detail. ZOHO Expertise: - Familiarity with Zoho CRM, Zoho Books, and Zoho Creator is a must. If you have experience in other Zoho appl...

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    I require a Biology expert with a focus on the Peripheral Nervous System to help me create educational material. Specifically, I need help in understanding nerves and their functions in this system. Key requirements include: - Expertise in Biology with a deep understanding of the Peripheral Nervous System. - Proficiency in explaining complex biological concepts in a clear and engaging way, suitable for educational purposes.

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    I'm looking for a skilled Square Space and Acuity expert to assist me with a one-time project. The responsibilities include: - Updating web pages - Assisting with design - Implementing automation tasks like appointment scheduling, payment processing, and email notifications I don't have a specific design in mind, so I'll need your expertise and creativity in this area. I have a massage and body work business and am rolling out new services and prices. I originally wanted a one page/scrolling website but my last web designer was more comfortable with the current lay out. I would love to change the layout if possible. I also need to update my Bio, Service descriptions, prices and booking link, as well as update automated emails. I'm probably not the only sma...

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    Hello! I'm looking for a skilled SEO expert to help increase my car rental company's ORGANIC TRAFFIC and ORGANIC KEYWORDS rankings (add new organic keywords too) to compete with existing local competitors. (site name and details in attachment) We located in Los Angeles, California. Key Points: - The project is for an existing business. My primary goal is to increase ORGANIC TRAFFIC and ORGANIC KEYWORDS (add new organic keywords too) to boost sales and revenue for the company. - Our clients are located in Los Angeles and California. The target audience is primarily local residents, so the strategy should be focused on reaching and engaging this specific demographic. Ideal Freelancer: - A proficient SEO specialist with proven experience in improving organic traffic for...

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    As a client looking to develop a project centered on image recognition on Handwriting Character Recognition, I require a proficient Deep Learning Engineer who has expertise in Python programming. The core of the deployment involves: - The development of an effective image recognition system - Efficient use and application of PyTorch as the preferred platform The ideal candidate for this project exhibits the following skills and experiences: - Significant knowledge and experience in Python - Extensive understanding of PyTorch - Prior experience with image recognition projects Please ensure you have a strong grasp of the above-mentioned skills before bidding on this project. I look forward to meeting a dedicated professional who can deliver on time and efficiently.

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    I am in need of an accomplished professional who is efficient in Autodesk Alias and well-versed in creating both 2D/3D CAD designs and renderings. The project primarily involves the creation of wireframes and related documents to accurately depict the design of exhibition stands and wedding decors. Key Responsibilities: - Developing comprehensive layouts and floor plans. - Creatively designing for two equally important event types: Exhibition stands and wedding decors. - Rendering designs in both 2D and 3D formats. Though not mandatory, your ability to work on virtual experiences of these designs would be appreciated, bringing them to life and resulting in a multidimensional presentation that will enhance the overall project quality. Ideal candidates will have a strong portfolio sho...

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    I'm seeking a skilled individual to help me with my e-commerce website. The PayPal payment gateway, which was fully integrated and working well recently, has now started showing an error message when customers try to make payments. Specifically, the issue is that payments are not being processed. Key tasks require: - Identifying the root cause of this problem - Fixing the issue to ensure seamless payment processing Skills and experience required: - Previous experience in diagnosing and resolving PayPal payment gateway integration issues - Proficiency in e-commerce website maintenance and troubleshooting - Strong communication skills to explain the issue and solutions clearly - Prompt and effective problem-solving abilities I need someone who can work efficiently to...

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    Hi Niks Expert, I noticed your profile and would like to offer you my project. We can discuss any details over chat.

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    I need a talented RTL designer, proficient in Verilog, to carry out an NTT Implementation project focused on dataflow modeling. Key Requirements: - Expertise in Verilog, with a deep understanding and application of dataflow modeling - Prior experience in RTL design and synthesis - The main goal for this task is to achieve optimization of the design using your Verilog expertise - Attention to detail, punctuality, and efficient communication skills are a must This project offers an opportunity to work with an interesting model and explore optimized NTT implementation. Your contribution to this project will be influential in achieving an optimized design.

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    I'm in the process of setting up a Shopify website geared towards providing a recycling pick up service to families. I'm s... and tested for optimal performance. - Integration: The website needs to integrate payment gateways and possibly other third-party services to facilitate the service delivery. - SEO: Familiarity with basic SEO principles is a plus, as I would like the site to be optimised for search engines. Ideal Skills: - Proficient in Shopify development - Strong design sense - Experience in developing e-commerce websites - Understanding of SEO principles - Familiarity with payment gateway integration - Excellent communication and collaboration skills I'm open to suggestions and looking forward to working with a passionate and dedicated professional to mak...

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    I’m looking for a specialist with a solid understanding of Shopify, UTMs, and data point integrations such as Google Analytics and Facebook Pixel. The role requires tracking of specific UTM parameters including Source, Medium, and Campaign on my Shopify website. Also, the successful candidate would connect Google Analytics and Facebook Pixel to track defined actions, which include product purchases, add to cart activities, and newsletter sign-ups. Your responsibility would be showcasing your data analysis finesse and significantly contributing to us understanding our customer journey even better. Skills and experience needed: - Shopify mastery - In-depth understanding of UTM parameters - Proficiency in Google Analytics and Facebook Pixel setups - Ability to seamlessly integrate d...

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    As a client looking to develop a project centered on image recognition on Handwriting Character Recognition, I require a proficient Deep Learning Engineer who has expertise in Python programming. The core of the deployment involves: - The development of an effective image recognition system - Efficient use and application of PyTorch as the preferred platform The ideal candidate for this project exhibits the following skills and experiences: - Significant knowledge and experience in Python - Extensive understanding of PyTorch - Prior experience with image recognition projects Please ensure you have a strong grasp of the above-mentioned skills before bidding on this project. I look forward to meeting a dedicated professional who can deliver on time and efficiently.

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    I'm in urgent need of an expert to assist me in thoroughly organizing my meta business suite. This is a time-sensitive task and I'm looking to do it via video call. Key Responsibilities: - Organize the pages and accounts under my company's business suite - Assist in rethinking and restructuring the current setup for optimal efficiency - Provide insights and recommendations on best practices for future management Requirements: - Expert level understanding of meta business suites and their organization - Proficiency in communication tools for effective remote working - Ability to work under pressure and adhere to tight deadlines

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    ...transfer product descriptions, images, and other relevant information to the online store. - You will be responsible for integrating these items into our existing product categorization structure. This will involve the application of existing tags, collections, and categories as appropriate. The ideal freelancer for this project should have: - Prior experience with product catalog integration for e-commerce platforms, particularly Shopify. - Excellent attention to detail, as mistakes could have significant impact on the store's functionality and customer experience. - Strong communication skills to keep me updated on the project's progress and to clarify any uncertainties that may arise. - A proactive approach to problem-solving and quality assurance, ensuring that the...

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    I am seeking an experienced English teacher who can empower adult learners by improving their pronunciation skills and grammar. It is important that the teacher concentrate on vowels, consonants, as well as stress and intonation. Ideal Skills and Experience: - Extensive experience in teaching English as a second language to adults - Excellent understanding and usage of British English pronunciation - Proven ability to teach vowels, consonants, stress and intonation effectively - Professional, patient and creative in teaching methodologies. Preference will be given to tutors who can demonstrate their effectiveness in obtaining noticeable improvements in students' pronunciation abilities.

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    I'm on the hunt for an expert in white-label software solutions, particularly with a focus in e-commerce. This is for my personal use, so I'm looking for a bespoke solution that will truly represent and manage my personal brand. Ideal Candidate: • Experienced with developing & customizing white-label e-commerce software • Detail oriented, focusing on user-friendly interface & design • Adaptive, open for feedback and able to implement changes Please elaborate on your experience and describe how you would build this software given the lack of specific functionalities requested. Let's make E-commerce easy!

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    I'm in need of a talented UX/UI designer with proven experience in e-commerce web design. - Your primary task will be to create an engaging and user-friendly interface for my e-commerce website. - The design should be tailored towards web design products specifically. - You should have a deep understanding of user behavior and be able to optimize the design for conversions. - Experience in designing for e-commerce platforms is a definite plus. Please share your portfolio and any relevant experience in your proposal.

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    ...online presence for my biotech consulting company. This involves a full website design and a matching logo creation. Your main tasks will include: - Website Design: Crafting a user-friendly, informative, and visually appealing website. The site should reflect a corporate, professional image while integrating unique and creative elements to set us apart in the competitive biotech industry. - E-commerce Functionality: The website will act as a platform to showcase our services and potentially for future sales of biotech-related products. - Logo Design: Creation of a logo to use on the website and business cards. Ideal skills for this project include: - Proficiency in website design with a portfolio that demonstrates experience in creating clean, modern, and user-friendly corpo...

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    I'm looking for a skilled...This is a unique opportunity to combine e-commerce with language learning. Ideal Skills: - Proficient in VR development - Experience with e-commerce platforms - Knowledge of gamification in education Key Features: - Product Catalog: The shop will offer a range of items, but the primary goal is to provide a practical English learning experience. - Interactive Elements: The shop must be engaging, with interactive tasks that are designed to improve the user's speaking fluency. - User-Friendly: The site must be intuitive and easy to navigate, suitable for an adult audience. I'm particularly interested in a freelancer who can bring creativity to the project. The goal is to make it an enjoyable experience for users, rather than just a ...

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    I am in need of a CodeIgniter expert to create a script that will automate the import of product images to our database. The images are currently broken and I need them to be updated using the provided file names and images in the folder. Key Requirements: - Develop a CodeIgniter script that will automate the import of images - Utilize the provided file names and image folder to update broken images for products - Script should run via command line for a one-time application Ideal Skills: - Proficient in CodeIgniter framework - Strong knowledge of PHP and MySQL - Experience with image processing and automation - Comfortable with command line execution This project is a one-time task required to fix current image issues. The task should not require a user interface as it will be ...

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    ...Full-featured, visually appealing website: The website should be engaging and user-friendly, with a design that reflects the professionalism and ethos of my business. - E-commerce capabilities: I want the site to be equipped with the necessary features to facilitate online transactions. - Scalability: The website should be scalable to accommodate future expansion and growth of the business. - SEO optimization: The site should be built with SEO best practices in mind to ensure optimal visibility and reach. Ideal skills and experiences for this job include: - Proven experience in developing and designing high-quality e-commerce websites. - Strong understanding of SEO and its implementation in web development. - Creativity and a keen eye for design to ensure the website is v...

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    I am seeking a multi-talented individual or team to assist me with various tasks related to video creation, marketing strategy, and social media management. Key Responsibilities: - Video Creation: I need engaging and high-quality videos to be produced, which will help to promote my brand and potentially demonstrate my products or services. - Marketing Strategy: I require a professional who can drive my marketing initiatives forward, developing and executing creative strategies to maximize brand awareness and customer engagement. - Social Media Management: I need someone who can help me maintain an active social media presence, engaging with my target audience and fostering a positive brand image. Ideal Candidate: - Experience in video production and editing - Strong background in mark...

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    Website creation for a E-Commerce and shops suppliers

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    Our website is fully functional, but we're having technical issues that need urgent attention to improve user experience. Key Responsibilities: - Diagnose and resolve technical issues causing slow loading speed, broken links, and errors. - Ensure the website is optimized for mobile responsiveness. - Implement and maintain best practices for the technical side of the website. Ideal Skills and Experience: - Proficient in website management, troubleshooting technical issues, and optimizing web performance. - Strong understanding of responsive design and mobile optimization. - Excellent problem-solving skills and attention to detail. - Demonstrated experience in improving load speed, fixing broken links, and ensuring a seamless user experience. - Prior experience with [specific web t...

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    ...account setup and management. - Proficiency in promoting products in the healthcare industry, preferably supplements. - Proven track record of optimizing Amazon accounts for profitability. - Practical experience with U.S, German and Spanish Amazon marketplaces is a MUST. We successfully sell these premium (well-known brand) products in physical stores in multiple countries in Europe and on our e-commerce site. We are looking for a professional to effectively introduce and promote our healthcare supplements in Amazon the marketplaces. When providing your bid, please start it with the word "sudoku".This way I'll know you read my description carefully and I will pay my full attention to your proposal....

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    ...in Wordpress and should have the potential to convert into an application. Sections to Include: 1. Touring Packages: This section is our primary focus, offering travel package sales to individuals, families, and group tours. Detailed information about each package should include itinerary, price, photos, and other relevant details. 2. Hospital Contacts And Treatment: A space to share contacts of hospitals and clinics specializing in various treatments, along with a feature that allows patients to attach documents for consultation. 3. University Applications: A section to facilitate students applying for universities in Portugal and the US, complete with a form to attach relevant documents. the site got to be user friendly, and must be capable of converting it into a ...

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    I am on look-out for a thorough SEO expert with profound understanding of European markets to help me achieve several objectives including increasing website traffic, improving search engine rankings, and ramping up leads and sales. Since a specific time frame for completion hasn't been specified, I am looking for someone who can partner with me long-term to continually optimize and improve my site's performance in relation to SEO. The ideal freelancer should be: - Proficient in researching and leveraging EU-specific SEO trends and best practices - Skilled in SEO tools and strategies to drive traffic, improve rankings and generate leads and sales - Able to provide regular reports and analytics on the project's progress - Have previous experience with similar SEO pro...

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    I’m in need of a Shopify expert to assist me with online store. All details about the changements by message. Code and design changements. I have 7 small changements in design and function that need to be done very fast so we can finish the project soon. Have more projects in future so looking for long time support and good price. Deadline is asap, 1-2 days max.

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    I'm in need of a social media professional who can help me handle my Facebook and Instagram accounts. The ideal candidate should be able to manage page activities, create engaging ad campaigns, and generate daily content. Key responsibilities include: - Managing page activities (including sharing posts) to increase engagement - Creating and running effective ad campaigns that align with our objectives - Developing and posting daily unique and engaging content to increase brand visibility I'm looking for an individual with a proven track record in social media management. Proficiency with Facebook and Instagram is a must. The ability to create visually appealing content and a knack for understanding my brand's voice and style is highly valued. Your work should reflect my...

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    I need design for my website. future

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    I am in need of an industrial automation professional with a specialised experience in PIC programming and equipment integration. The project involves working with hotpress. • Your task will be to program Peripheral Interface Controllers (PIC) and integrate this with our existing equipment. • Further, knowledge in temperature control and pressure monitoring systems for hotpress is essential, as you'll be required to implement these functionalities in our automation system. Ideal skills and experience for this role would be: • Extensive PIC programming experience. • Experience with hotpress equipment. • Sound understanding of temperature control and pressure monitoring in automation systems. Your ability to successfully implement these tasks efficiently will...

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    I am in urgent need of a skilled freelancer who can manage my seller account on various major e-commerce platforms. Key Responsibilities: - Handling my products on Amazon, Flipkart, Ajio, Myntra, Snapdeal, and Shopclues. - Optimizing product listings, pricing, and promotions. - Managing inventory and sales on a day-to-day basis. - Handling customer queries and ensuring timely responses. - Implementing SEO and marketing strategies to boost sales. - Generating reports and offering insights for growth. Ideal Skills and Experience: - Prior experience in managing seller accounts on Amazon, Flipkart, Ajio, Myntra, Snapdeal, and Shopclues. - Proficiency in e-commerce tools and platforms. - Strong understanding of SEO, digital marketing, and customer engagement. - Excellent commun...

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    I'm searching for a skilled copywriter with a knack for creating informative and educational material. The main focus of the job is not decided yet, as I have multiple areas of interest. Ideally, the right candidate will: - Have experience with various topics - Possess a knack for translating complex topics into accessible content - Have a firm understanding of how to engage and educate a reader through writing Being adaptable and open to a range of subject matters is an absolute must for this project. Your ability to create compelling, informative, and educational copy will govern the success of this task. Looking forward to welcoming you aboard!

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    I'm in need of a proficient PowerBI analyst who can effectively connect to different data sources: Excel spreadsheets, SQL database, and CSV files. Your tasks involve creating detailed reports and conducting: - Sales performance analysis - Financial dashboards - Customer segmentation I have a preference for Bar and Pie charts in the visualization of these reports. Ideal applicants should have valuable experience in these fields and have an innate knack for making data comprehensible. Excellence in the mentioned chart formats is paramount. Having a solid background in Excel, SQL and CSV data manipulation will be a plus.

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    ...enhance my business plan, I need a finance expert who can help me calculate the Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Share of Market (SOM) for my platform. Ideal Skills and Experience: - Proven experience in finance and market analysis - Understanding of online platform business models, especially in the B2B space - Ability to calculate TAM, SAM, and SOM accurately - Adept at translating market data into actionable insights - Strong communication skills to explain complex financial ideas in a clear and concise manner Your calculations will be crucial for determining the viability of my business idea and will greatly influence my strategic decisions moving forward. Looking forward to collaborating with a finance expert who can provide...

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    I'm loo...website is visually appealing and easy to navigate. - Implement the necessary features to achieve a seamless order process, integrated inventory management, and customizable product options. - Optimizing the website to ensure it boosts our online sales. Ideal Skills: - Proficiency in NetSuite and WooCommerce. - Strong experience in website redesign and rebuilding. - A good understanding of e-commerce and online sales-boosting strategies. - Prior experience with integrated inventory management and custom product options is a plus. MUST BE AVAILABLE FROM 9 AM - 5 PM EST (that's US - New York City - Timezone). IF YOU CANT WORK DURING THAT TIME PERIOD, DO NOT BID THIS PROJECT PLEASE! If you have the skills and expertise needed to take on this project, I would lo...

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    Key requirements: 1. Build an E-commerce website for my home decor brand 2. The pricing should be based on the location of the user (also differentiated pricing for different regions) 3. Integrate payment gateways that can take international cards, local Indian cards, net banking etc.

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    I'm in need of a Machine Learning developer who has proficient skills in Python. The project is specifically based around a computer vision task. I need assistance with the following: - Correcting my current code base: I have already developed some code for Handwriting Character Recognition but I am facing some bugs and errors that I can't seem to resolve. Therefore, your primary task will be to correct these issues in the existing code. The project centers around: - Handwriting Character Recognition: This is essentially a computer vision task and so experience in this area is a must. The final code should be able to: - Recognize handwritten characters that are presented to the system. It's important that you have: - Strong proficiency in Python with a focus on Machi...

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