Hi,
I have 6+ years of experience in digital marketing. I am able to setup Adwords, bing, Facebook, merchant account. I have work with 2 Companies as a designation of Senior PPC Analyst.
PPC Skills:
1. Campaign setup & management, YouTube Advertising uses Adwords, Facebook, bing, LinkedIn and more.
2. Images/Banner/ Text/ PLAS Ads creations.
3. Keywords Research & set them in proper match types
4. Maintain Keywords Quality Scores.
5. Bid Optimization to show Ads on Google, Top Page
6. Ad copy optimization: to improve CTR, ad serves % using a/b split testing
7. Landing Page Testing
8. Remarketing & PLA’s Campaign setup
9. Extension optimization
10. Conversion tracking setup
11. Remarketing code setup
12. Generate Leads, Sale & Call.
13 Keywords Research & set them in proper match types
13. Add negative to track only relevant traffic.
14. A/B Ads copies testing
Optimization task Include:
1. Bid Optimization-to show ads on google top at lowest Avg CPC
2. Ads optimization-Landing page/A-B testing
3. Extension Optimization
4. Add negative to track only relevant traffic.
5. Maintain Keywords Quality Scores.
6. Campaign Optimization at device & network
7. Keywords Research & set them in proper match types