Best app marketing campaigns jobs

I'm a passionate logo designer seeking an experienced marketing and branding expert to enhance my visibility and attract more clients on Freelancer.com. Here's what I'm looking for: - An assessment of my current Freelancer.com profile and portfolio. - Expert advice on optimizing my profile to showcase my skills effectively. - Development of a clear, targeted marketing strategy to increase my exposure to potential clients. - Guidance on best practices for engaging with prospects and converting them into clients. - Tips on creating compelling project proposals to stand out among competitors. The ideal candidate will have: - A strong track record in marketing, specifically within the Freelancer.com platform. - Success in personal branding and lead ...

I'm seeking a skilled digi...usage of my application, which is currently compatible with Android. Key Responsibilities: - Develop and implement strategies to increase user downloads and optimize retention rates - Drive lead generation and conversions within the target audience Key Requirements: - Proven track record in digital marketing, with a focus on mobile applications - Strong understanding of user acquisition and retention strategies - Proficient in analyzing market trends and implementing effective marketing campaigns - Experience with application promotion and growth on the Android platform - Familiarity with Teenagers, Young adults, and Parents' preferences and online behavior Please provide examples of previous work in this area, and explain how ...

...designer to create captivating social media graphics, posts, emails that uplift my brand's visibility. With no specific color scheme or theme, your creative freedom remains unhindered. Key Requirements: - Proven experience in designing infographics and social media graphics - Ability to generate creative design concepts for branding purposes - Creative captions You would be making: - Emails for marketing - Social media Ads and Posts (Image/video) Your task is to translate my business needs into engaging visuals while adhering to the overall project timeline. Showcase your knack for promoting brands through cleverly designed digital graphics. Attaching some ads we are currently making and we need you to uplift these based on product details we provide you. We will need...

Hello - I need to put one of the tables you did into an A2 poster please - but make it a bit more marketing rather than formal looking

I'm looking for an expert in Affiliate Marketing to help me increase sales for my Amazon affiliate program. The primary focus is on Home and Kitchen products. Ideal Candidate: - Experience in affiliate marketing - Familiar with Home and Kitchen products - Experience in sales generation -Experience creating lionks across various online platforms Key Responsibilities: - Assist in creating effective links from website to website - Advise on best practices to promote Home and Kitchen products Goal: Dramatically increase affiliate sales in the Home and Kitchen category This project is suited to someone who can offer creative, strategic insights to boost sales while maintaining alignment with site aesthetics and user experience. Your capability in creating engagin...

I'm looking for a skilled digital marketer to crea...are businesses, aligning with our target audience. - The strategy must be well-rounded, combining the use of Social Media and SEO, as these are the digital marketing channels that I want to focus on. - Please make sure the strategy is both creative and practical, tailored to our specific industry and target market, and that it aligns with our brand image and values. I'd prefer to collaborate with someone who: - Has a proven track record in developing and implementing successful lead generation strategies in the events industry or related fields. - Has a good understanding of the dynamics of Social Media and SEO, and how they can be best leveraged for lead generation. - Can deliver work that is timely, target-o...

I'm seeking a talented sales marketer for both B2B and B2C strategies, aiming to boost sales of selected products and services for . The ideal part...seeking a talented sales marketer for both B2B and B2C strategies, aiming to boost sales of selected products and services for . The ideal partner for this project will possess a versatile skill set, capable of reaching diverse consumer and business audiences. Key Duties: - Devise and implement marketing strategies enhancing visibility and appeal of our products and services. -Follow up and convert generated leads into sales. Skills and Experience: - Proven experience in both B2B and B2C sales marketing. - Excellent ability to adapt strategies for different markets. - Demonstrated success in driving sales growth for ...

...experienced digital marketer to create an engaging marketing page for my pharmacy business. The primary goal of this page is to generate leads, so I need it designed to convert. Key Information: - One of the key elements I want highlighted on this page are the range of services we offer. Potential customers need to know right away the breadth of services we offer. - I also want to showcase customer testimonials. Testimonials are powerful conversions boosters that can convince potential customers to choose us. Desired Actions: - I want the page to motivate visitors to either fill out a contact form or call for more information. Both of these actions should be very prominent and easy to complete. Ideal Freelancer: - Has experience with digital marketing and lead generati...

I'm in need of a 3D designer specializing in product designs. The task involves creating small and simple 3D models, suitable for different applications. Though the intended use of these designs is unspecified, the final output should be of a quality that could be used in marketing materials, manufacturing, or for prototype testing. Key requirements: - Expertise in 3D modeling and designing. Prior experience with product design is a plus. - Ability to create small and simple 3D models efficiently. - Strong understanding of design principles and aesthetics.

I'm looking for a talented graphic designer to create a modern and minimalist logo primarily for use in online advertising campaigns. Key Requirements: - The logo should embody simplicity and modernity, ensuring it stands out effectively in the digital landscape. - As it will be used for online advertising, it must be versatile and adaptable to various digital platforms and formats. Ideal Skills and Experience: - Proven track record in graphic design, particularly in creating digital-friendly logos. - Understanding of branding and digital advertising principles. - Proficiency in relevant design software. Looking forward to seeing your creative proposals!

I'm in need of a creative, professional designer to create a marketing flyer for my real estate services. The primary goal of this flyer is to engage potential clients and raise awareness of my services. Target Audience: - People with a home loan or are looking to buy a property. Key Information: - The flyer should prominently feature my contact details for easy reference. The flyer is to encourage people to find the bus (see photo) and once they find the bus they should do the following: 1. Take a photo of the bus advertisement (if driving please be responsible and have your passenger take the photo) 2. Post on your Facebook or Instagram the photo with the words Need a good mortgage broker call Jerone. You must also tag 2 friends who you believe can benefit from my serv...

...a professional who is proficient in managing an Amazon business account. As someone who currently operates with less than 50 listed products, I require skilled assistance in several areas: - Product Listing and Optimization: You should be able to ensure all product listings are accurate, complete, and optimized for sales and search visibility. - PPC Advertising: I am interested in manual campaigns, so a deep understanding of PPC is crucial. Proficiency in campaign creation, management, and optimization is required. - A+ Content Creation: You'll need to create rich, compelling content to enhance the product descriptions. Ideal candidates will have a strong background in e-commerce, specifically with Amazon. Past experience with PPC and a track record of effective produ...

As the project owner, I aim to revolutionize my B2C digital marketing efforts to drive increased website traffic, improve search engine rankings and generate high-value leads and conversions. Key Project Elements: - Implementing robust social media advertising strategies tailored for maximum outreach and engagement. - Operationalizing search engine optimization practices that will improve our visibility on relevant SERPs. - Executing well-sequenced, targeted email marketing campaigns to nurture leads and boost conversions. Ideal Candidate Profile: - Comprehensive experience with B2C digital marketing. - Proven skills in social media advertising, SEO, and email marketing. - Strong analytical skills for data-driven decision making. - Innovative mindset ...

I'm on the lookout for a talented graphic designer who can create a logo and banner for branding and marketing purposes, encompassing my website's design. Expertise in crafting minimalistic yet bold and vibrant, and timelessly classic and elegant graphics is needed. Key responsibilities will include: - Ensuring the logo and banner align with my brand's color scheme, and effectively leverage suitable images or icons. - Using your skills and inspiration to create a design that is both visually striking and functional. - Creating designs that effectively convey the essence of my brand. Ideal candidates will demonstrate a keen understanding of brand imagery, and a strong portfolio showcasing diverse design skills. If you have a passion for creating attractive visuals th...

I need a competent individual to translate my English marketing materials to Spanish. The ideal candidate should: - Be fluent in both English and Spanish - Have experience with marketing translation - Be able to convey the message accurately while keeping it culturally appropriate for the target audience.

...capable and experienced digital marketing specialist to enhance my agency's online presence and drive meaningful results to the table. Key Responsibilities: - Social Media Marketing: You will be responsible for creating engaging, appealing content to be shared across various social media platforms, including Facebook, Instagram, and Twitter. - SEO: I need your expertise to improve my website's search engine ranking, attract organic traffic, and boost online visibility. - PPC and Google Ads: Your role will include creating and managing successful PPC campaigns on various platforms, particularly Google Ads. - ROI and KPIs: The ideal candidate will be able to show a demonstrable track record of providing a good ROI, and be able to measure the performance of...

...talented brochure designer to create a digital, marketing-driven brochure that will appeal to both businesses and consumers. Key Requirements: - The brochure should primarily serve marketing purposes. It should be engaging, visually appealing, and clearly communicate the value of our product/service. - The design must be versatile enough to appeal to both businesses and individual consumers. - The final product should be optimized for digital distribution. It must be easily shareable across various online platforms and should be viewable on a variety of devices. - I'm open to innovative and creative ideas that will make this brochure stand out from the crowd. Ideal Skills: - Strong graphic design skills, with a proven track record of creating marketing mate...

I'm in need of a talented social media marketer who can assist me part-time or even full-time in website SEO along with boosting my brand's visibility across YouTube, Facebook, Instagram and Twitter. In the do so, following are the expected tasks - - Create SEO plan for website - Create backlinks - Video editing skills for YouTube videos - Email campaign - Excellent communication skills - Willingness to work part-time or full-time I already have existing social media channels, so I need someone who can come in and work with these, improving their performance and growing their reach. Note: You can apply for internship role also for above requirement (3000 Rs per month stipend).

...and how to best reach them effectively * Know how to tweak the language in the Ads to resonate with their experience Experience with website content creation is also essential: * Develop content that matches the PPC ads to provide a smooth transition for visitors * Content should also be geared towards the young adult demographic Skills and Experience: * Proven record in Google Ads campaign optimization for service-oriented businesses * Deep knowledge in audience segmentation and targeting * Excellent copywriting skills, especially peaking the interest of young adults * Background in SEO and website content copywriting. Please take note that this is for a I.T Company which has PPC banned for third party services. Somehow my ads are still running, I have 2 cam...

I need a talented 3D artist to create a photorealistic 3D CGI render for my marketing material, specifically in an outdoor natural landscape. Key requirements include: - The render should be of the highest quality, with photo-realism being the primary aim. - The background should be an outdoor natural setting, adding to the authenticity of the render. - You should have a good understanding of lighting, textures, and perspectives to create a stunning and believable result. Ideal Skills and Experience: - Proficiency in 3D modeling software (e.g. Blender, Maya, 3ds Max). - A strong portfolio that demonstrates your ability to create photorealistic 3D renders. - Experience working on marketing materials would be a plus. - Good communication skills to understand and incorporate ...

...can understand and cater to the young adult demographic. - Experience in setting up sales channels and implementing marketing strategies is a plus. - You should have a keen understanding of fashion trends, and be able to source, stock and sell clothes that will appeal to young adults. - An understanding of e-commerce and physical store retail is also desirable, although not essential. Your primary tasks will include: 1. Identifying the latest trends in men's and women's clothing. 2. Procuring and stocking clothes that will appeal to young adults. 3. Setting up sales channels (specifically an online store, but physical store experience is a bonus). 4. Implementing marketing strategies to attract young adult customers. 5. Managing the sales process, including...

...to increase visibility and reach within this target demographic. Key Responsibilities: - Develop a comprehensive content plan for daily posting - Create engaging, shareable content that resonates with the audience and aligns with the brand's image - Implement strategic scheduling to optimize reach and engagement Ideal Candidate: - Proven track record in successful Facebook brand awareness campaigns - Proficiency in content creation and social media management - Understanding of the professional demographic on Facebook - Experience in scheduling and optimizing social content - Excellent communication skills I'm looking for someone who can take the reins on this campaign and ideally, has experience working with similar clients. A creative approach and a deep understan...

I'm seeking a proficient digital marketing specialist to boost my website's visibility, drive high-quality traffic, and ultimately generate leads from a B2B audience. Key Project Details: - Increase website traffic via a strategic approach to various digital marketing channels - Improve search engine rankings to enhance organic visibility among B2B audiences - Generate leads through a well-crafted strategy across social media, email marketing, and SEO Skills and Experience Required: - Proven track record in creating and implementing successful B2B digital marketing strategies - Expertise in using social media, email marketing, and SEO to drive results - Knowledge of lead generation tactics tailored towards B2B clients The ideal candidate for ...

I'm looking for a skilled video creator who can help me put together a promotional video for a product I'm selling. The aim of this video is to highlight the affordability of the produ...Key Requirements: - The video should be engaging and have a professional finish, promoting the product effectively. - The key message to be conveyed is the affordability of the product. - The target audience for the video is wide, so the video should be suitable for all age groups. Ideal Skills: - Video Production - Directing and Editing - Creative Writing (for the script) - Understanding of marketing and promotional strategies I'm looking for someone who can bring creativity and professionalism to this project. If you have a flair for storytelling and can create engaging content, I...

...printed marketing materials. The logo should succinctly represent our brand and be visually appealing. Key Requirements: - Incorporation of iconography: The logo should be unique and have a distinctive feel. - Typography: The logo must include clear, legible typography that complements the iconography. - Color palette: Design should be delivered with a suitable color palette that resonates with our brand identity. Ideal skills and experience: - Proven experience in logo design, with a strong portfolio showcasing previous work in a similar style. - A good understanding of brand identity and marketing design. - Proficiency with graphic design tools to deliver high-quality, scalable files that can be used across different media. The company - My Medi Growth - is a digital ...

I'm in need of a Facebook and Instagram marketing specialist who can help me generate leads and drive sales. Key Project Details: - I want to focus on both Facebook and Instagram. - The main goal of the campaign is to generate leads and drive sales. - The target audience for this campaign is mainly professionals aged 25-54. The ideal candidate should have experience in lead generation on social media, specifically on Facebook and Instagram. Proficiency in targeting professionals on these platforms is a plus. Your strategy should be tailored towards driving engagement and ultimately converting this audience into leads and sales. Please include examples of similar campaigns you've run in your bid. I'm looking for someone who can bring a fresh, creative approa...

...skilled and creative marketer to help promote a series of children's resources for busy teachers. Key Responsibilities: - Develop and implement an super effective marketing strategy tailored specifically to children's resources - Create engaging content for social media platforms - Manage and execute email campaigns to reach international target audience Skills and Experience: - Proven experience in successfully marketing teaching resources or similar products - Strong understanding of teaching resources - Proficiency in social media marketing with an emphasis on family-friendly content - Experience with email marketing campaigns, preferably targeting teachers and parents - Ability to create visually appealing and engaging content...

As a team heavily reliant on Google Sheets for our daily reporting, we're looking for a proficient freelancer who can automate the process of compiling our marketing metrics. Key Tasks: - Automate the process of copying data between sheets - Ensure data collation for metrics such as click-through rates, conversion rates, and social media engagement Ideal Skills and Experience: - Extensive knowledge in Google Sheets - Experience in automation and data analysis - Knowledge of marketing metrics would be an asset

I'm seeking a talented social media marketing expert to enhance my brand's awareness among the youth aged between 18-24 on Facebook and TikTok. Key responsibilities: - Curate content that is engaging and relatable to the target age group. - Generate increased online exposure and visibility for the brand. - Regularly track, analyze, and report on performance metrics. The ideal candidate should have: - Proven experience in managing Facebook and TikTok marketing campaigns. - A deep understanding of current culture, trends, memes, and humor relevant to youth aged 18-24. - Proficiency in performance analysis and making data-driven decisions.

As a pioneer in my field, I am ready to revamp my brand...animation. To make this happen, I am seeking the assistance of a creative professional. - Inspiration: I am open to any innovative ideas. While my preference is a dynamic and energetic logo, your creativity and artistic freedom are paramount in this project. - Goal: This animation will primarily be used to invigorate my social media marketing efforts, so it needs to be eye-catching and representative of my brand's zeal. - Essentials: Proven experience in social media marketing and logo design is a must, as well as a knack for dynamic, lively animations. Optimally, you'll have a diverse portfolio of animations you've done in the past which showcases your capacity to creatively engage audiences. Let'...

Project Title: Website Rebranding and Marketing Campaign for Agile Coach Project Description: We are looking for a skilled and experienced freelancer to undertake a comprehensive website rebranding project for our client, an Agile Coach. The objective is to revamp the existing website to align with the client's LinkedIn profile and create a cohesive brand identity. Additionally, the freelancer will be responsible for developing a targeted marketing campaign to promote the client's abilities as an Agile Coach. Project Scope: 1. Website Rebranding: - Conduct a thorough analysis of the client's existing website and identify areas for improvement. - Develop a new website design that reflects the client's personal brand and aligns with their LinkedIn pr...

As the owner of a sports industry newsletter, I am seeking an expert equipped with knowledge about the running scene who can produce captivating and informative content for my readers. Key tasks include: - Crafting a weekly newsletter that ...products to promote within the newsletter, keeping in mind reader interest and affiliate market trends. - Carefully scheduling the delivery of the newsletter for optimal reader engagement. Applicants who are invested in the running scene and who possess knowledge and expertise in creating professional, interesting newsletters will have the advantage. I also value experience in product and affiliate marketing. If you have a keen eye on the running industry and the ability to translate this into engaging customer content, this project could b...

I need a skilled Affiliate Marketer for promoting several health/fitness products including supplements, fitness equipment, and workout programs to an audience of all genders. Ideally, I need someone who can: - Develop and implement a strong affiliate marketing strategy - Expertise in creating gender-neutral promotional content - Leverage social media platforms effectively for promotion Skills: - Proven experience in affiliate marketing - Strong understanding of the health and fitness industry - Expertise in social media marketing and content creation I am looking for someone with a clear understanding of how to reach and engage both male and female audiences in the health and fitness sector through effective social media posts. The primary goal is to drive sales a...

...an experienced marketing consultant to help us promote our offline products for 10th CBSE, JEE, and NEET students. We're looking to enhance our B2B marketing strategies. Key Responsibilities: - Develop and implement marketing strategies specifically targeted at 10th CBSE, JEE, and NEET students - Evaluate and improve our B2B marketing approach - Foster partnerships with educational institutions and industry influencers - Monitor the market trends and provide relevant insights - Utilize technology and data to enhance marketing campaigns Skills and Experience: - Proven track record in marketing edtech products, particularly in the offline education sector - Familiarity with the Indian education system, especially the 10th CBSE, JEE, ...

Emprender una agencia de marketing digital para poder apoyar a pequeñas empresas

I'm in need of a talented graphic designer to cover a 3-month maternity leave period. The selected professional will be responsible for creating both social media and print design. Key Responsibilities: - Developing engaging social media graphics aimed at increasing engagement and promoting the brand. - Crafting attractive print designs for client advertising campaigns. The ideal candidate would demonstrate their proficiency in both web and print design, with a clear understanding of how to tailor designs for each medium. Experience in the publishing industry is a plus. I would suggest that we will offer about 15 to 20 hours work. Much of this work would be changing current pieces, but some design from scratch. We require web ads to be designed in photoshop and print ads t...

As a business in the gambling and betting industry, I am looking to create a well-structured pay-per-sale affiliate program for our specific products - online casinos and sports betting platforms. Seeking a professional with relevant affiliate marketing know-how and a background in the gambling domain. The potential freelancer should ideally have: - Experience in referring clients to the gambling/betting products. - Knowledge of the online gambling industry and its best affiliate strategies. - Proven track record of successful affiliate programs, particularly in sports betting and online casinos. Your task will include, but is not limited to: - Program creation and implementation strategy. - Identification of key revenue streams. If you have a knack for creating profitable...

I am seeking a highly proficient telemarketer specialized in cold calling techniques to promote our digital marketing services to small business owners. Key Responsibilities: - Reach out to potential clients via cold calls and present our services convincingly. - Secure meetings or follow-up calls with potential leads. Required Skills and Experience: - Proven experience in telemarketing primarily through cold calls. - Excellent communication and persuasive skills. - Knowledge about digital marketing services will be advantageous. A deep understanding of my target audience, business owners, and the ability to tailor the conversation to meet their specific needs is extremely vital for this project. I am looking forward to working with someone who can represent my business ...

I need a proficient Google Ad expert to leverage Search and Display campaigns to significantly increase website traffic. Key Responsibilities: - Crafting and managing effective Google Search and Display campaigns - Ensuring these campaigns are oriented towards our national audience - Tracking, reviewing, and optimizing campaign performance Ideal freelancer should have: - Proven experience in running high-performing Google Ads, specifically in Search and Display campaigns - Understanding of our target market - Excellent skills in Google Analytics for tracking and improving campaign results - A strong track record of boosting website traffic through thoughtfully crafted campaigns

I'm in need of a digital marketer who can help me set up an efficient ad campaign on Google Ads, aimed at boosting product sales for my e-commerce website. Key Requirements: - Your primary goal will be to maximize product sales through this campaign. - You should be well-versed in Google Ads, particularly in setting up and managing campaigns for e-commerce. - A strong understanding of e-commerce and the ability to target the right audience for the products I offer is essential.

Hello, I have an issue with Google conversions. The conversions show they are working when tested. However, actual conversions are not showing in Campaigns under "Conversions." I know I am getting conversions, but they are somehow not recording. I'm looking for someone to fix this. Thanks, Phillip

Seeking a proficient website developer with a knack for intuitive and interactive designs. We're creating a website inspired by DnD Beyond, customized for P...or route? Make a missed player box,for keeping track of items/xp for players who have missed sessions Team info page. Tik box for training and orders above the pokemon sheets On combat sheet,in boxes separate Shift, at will, Eot, scene,daily’s Ability to turn on and off additional content separate from the core rules/eratered content Pokedex separated by region to allow for region looked campaigns, easier search and marking system A move creator for making custom moves and adjusting The right candidate should have a strong portfolio in similar work and a solid understanding of gamified interfaces for a seamle...

Description: We are seeking a digital marketing expert with experience in healthcare consulting to join our team. As a digital marketing expert, you will be responsible for developing and implementing effective marketing strategies for our healthcare consulting business. You will utilize your expertise to drive brand awareness, generate leads, and increase conversions. The ideal candidate should have a strong understanding of the healthcare industry and be familiar with the latest digital marketing trends and techniques. Responsibilities: Strategy Development: Develop and refine a digital marketing strategy that aligns with our business goals, focusing on specific revenue streams: Post-operative MLD Brazilian MLD Cosmetic Acupuncture Celluma light thera...

...be to design different types of marketing materials including flyers, postcards, social media graphics, business cards, logos and billboards. Although there isn't a specific theme or concept in mind for these designs, your creative input is more than welcome. These designs will be aimed at the general public, so they need to be engaging, eye-catching and easy to understand. Ideal Skills and Experience: • Experience with designing various types of marketing materials • Versatility in design style to cater to different projects • Ability to work independently and provide creative input • Exceptional attention to detail and design aesthetics • A versatile portfolio with multiple work examples from different fields • Previous experience w...

... Key Points: - The main goal of the campaign is to increase the traffic to my website that buy the food. - The target audience for this campaign is pet owners 20 years old and above. - The campaign should be run on Facebook, not Instagram. Ideal Freelancer: - Proven experience in creating and managing successful Facebook ad campaigns. - Strong understanding of targeting strategies for specific audience segments, in this case pet owners. - Ability to optimize campaigns for driving website traffic. The brand is unique and I can share pictures of the brand of food that you will need to use in your images. There are approximately 14 images / food flavors that need to be advertised and I have the image that needs to be used in overall image. The food brand is Young Again Pe...

I am looking for a social media expert to help promote my garden room design and build business to homeowners. The primary goal is to generate leads. Key Tasks: - Create and manage paid social media campaigns, primarily on Facebook and Instagram - Plan and post content that showcases completed projects and testimonials from satisfied customers - Monitor and optimize campaign performance to drive lead generation Ideal Candidate: - Experience in social media marketing, particularly lead generation - Proficient in leveraging paid social media, particularly on Facebook and Instagram - Skilled in creating compelling visual and testimonial-based content - Adept in analyzing campaign data and refining strategies for optimal results - Familiarity with the home improvement or interi...

Next month seo and smo services.

...digital marketing expert to elevate my website's traffic, improve our search engine rankings, and aid in generating more leads. Focusing predominantly on local customers, the professional should: - Develop and implement effective search engine optimization (SEO) strategies to enhance organic search presence. - Orchestrating social media and search engine-based digital marketing campaigns, the goal is to increase our local brand awareness. - Bring creative ideas for content and digital marketing that will attract and bring valuable traffic. Ideal Skills: - Proven SEO & Social Media Management experience - Excellent understanding of digital marketing concepts - Knowledge of local market trends and customer behaviors - Understanding of web an...

I'm seeking a skilled graphic designer with proficiency in Canva and a keen understanding of marketing. Tasks required include: * Creating eye-catching social media graphics * Designing captivating marketing graphics * Crafting appealing website graphics The primary purpose of these designs is for advertising, with the aim to engage and attract the attention of working professionals. The ideal freelancer for this project would be someone with a demonstrable track record in designing graphics for professional audiences. An understanding of current design trends and marketing strategies that resonate with this demographic would be highly beneficial. This job requires creativity, initiative, and a deep understanding of the modern digital landscape.