Lastik Pabuç is the first and only street fashion / lifestyle retailer in Turkey. LP has been in business since 2009 and opened 4 stores across Istanbul.
In the March of 2012 Lastik Pabuç attracted new investors and started to build a strong online business.
We are official re-sellers of brands such as Nike, adidas, Vans, Onitsuka Tiger, Asics, Converse, Superga, Sperry Top Sider, Keds, Saucony, DC Shoes, Etnies, Emerica and many more.
We also have a very strong community of followers both online and offline.
Lastik Pabuç is one of the most respected local brands amongst young and creative Turkish people. We take pride in being one of the most creative and unconventional brands in Turkey.
You can find more information about LP by simply googling it.
WHAT ARE WE LOOKING FOR?
- We need someone CREATIVE!
- We are NOT looking for someone who can just apply things according to briefs given.
- The candidate should be able to grasp the Lastik Pabuç concept and what the brand DNA is about. The creative interpretation should follow this.
- We need our e-commerce website to be revamped (detailed brief will follow). This includes most of the current pages including the main landing page, product pages, main category pages and brands page. Check out the page at [login to view URL]
To name a few brands / websites that cater to a simlar audience, designers can check out the following sites (not necessarily the design):
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[login to view URL] and then google lastik pabuç to go through images. This will give an idea about the visual feel.
The 4 key words that describe Lastik Pabuç are:
Fun
Stylish
Bold
Goodhearted
Fun, because we like to make fun of everything. We don't take anything seriously including ourselves. The text on our website, Facebook, twitter pages are all very sarcastic and aimed at making people smile.
Stylish, because we are the coolest store in Istanbul where people can find exclusive product from world famous brands. We are almost at the forefront of trends and making sure that they arrive in Istanbul on time.
Bold, because we have nothing to lose. We are a bunch of young people with crazy ideas not afraid to put them out there.
Goodhearted, because we simply are. This does not mean naive, but more like being genuine.
We need our websites and all of our visual communication to speak out and say the above. We need a warm, cosy, cool, friendly, stylish and unconventional design language.