Marketing Plan - Marketing 101 class

You need to create a marketing plan for a marketing 101 class. ## Deliverables **The purpose of this marketing plan is to allow you to apply the skill sets being taught in this course to an actual true situation.? You analysis and recommendations will reflect a combination of your research, textbook, and acquired knowledge form prerequisites.? Remember you are being ask to create a marketing plan for a company, product or service.? You do not have to follow the current plan in place, feel free to use your input to improve their strategy.? For example you may want to use McDonalds and change their marketing plan so they cater more towards seniors** **Marketing Plan** **Outline** ? **Part 1** **? ** **Cover page** **? ** **Company, product, or service background (be brief)** **SWOT analysis (2 each)** **Environmental Analysis**:? economic, competitive, political/legal, technological, and social cultural (use language from the textbook) **Part 2** **Marketing objective statement**: What do you want marketing to accomplish for you?? Your objective should be measurable, timely, and realistic **Target Market**:? Descriptions of the types of potential customers that you will be directing your marketing efforts towards.? Identify them demographically (2 or more factors), geographically, and behavioristically.? **Global Strategy:? ** which strategy would you use to distribute your product/service to international markets and which area of the world would you attempt to market your product and why. **? ** **? ** **Product Strategy:? ** Everything that the customer receives in the exchange process, both tangible and intangible.? This section should contain a complete description of your product or service.? What are the benefits of your product and show clearly the needs your products will be satisfying.? Also, identify the stage of the product life cycle and the product classification (ex. Shopping or specialty). **? ** **Part 3** **? ** **Pricing:? ** Be sure to include your pricing objective, strategy, and actual price. **Distribution:? ** This section will include the method by which you plan to get your product to your final customer.? Will you use direct or indirect distribution?? What are your hours of operation and service plan for customers?? **Promotion:? ** This section will include all of the ways you propose to communicate with your customer to promote your product.? You must create a media schedule for your product that includes the elements of the promotions mix and the specific media involved with each.? Be sure to describe the chosen promotion activities. **Monitor, Evaluation and Control:? ** In this section you will identify the methods and processes you will use to monitor and evaluate the results of your marketing strategy.? This will result in an outline for monitoring your marketing objectives **? ** Attach a separate reference page.? Your report must be 10-12 font using double spacing and headings.? In order to receive ANY credit your report must be turned in before the due date listed on the syllabus for each section.