Water purifier & water dispenser scene innovation research project

Many cities and communities in the United States have their own water supply systems, taking water from underground or surface sources and purifying and disinfecting it through water treatment plants to remove contaminants and kill viruses and bacteria. Despite the relatively high quality of drinking water in the United States, there are still some challenges. One of the main problems is the presence of lead pipes, which can cause lead to leach into the water and pose a hazard to human health. In addition, industrial and agricultural activities can lead to pollution of water sources, which can affect the quality of drinking water. Most families in the United States will have complete water purification and drinking equipment, and a full understanding of the local equipment use scenario will help the brand better enter the market. I. 执行要求requirements: 1) 样本量Sample size: N=18 i. 纽约New York: N=6 ii. 洛杉矶Los Angeles: N=6 iii. 达拉斯Dallas: N=6 2)受访者男女配比Male to female ratio: 1:1 3)受访者年龄Age of respondents: 28-55岁（尽量分布不同年龄段）28-55 years old (try to distribute in different age groups) 4)职业Occupation: 【市场研究规避人群】【 Market research avoidant groups 】 5)房屋类型Housing type: 公寓、独立屋，连排别墅、都需要包含（尽量每个城市各2个）apartment, detached house, even townhouse, all need to include (try to each city 2) 6)住房类型Housing type：自购房（被访者需要在美国居住2年以上）：租赁房=5：1 Self-purchased (respondents need to live in the United States for more than 2 years) : rental housing = 5:1 7）家庭结构Family structure: Living alone独居，Living with 1 person包括本人在内2人，Living with 2-3 persons包括本人在内3-4人，Living with 4 persons and above包括本人在内5人及以上，mixed coverage混合覆盖； 8）核心产品要求Core product requirements: i. 多功能饮水机（气泡、苏打、咖啡）Multi-functional water dispenser (bubbles, soda, coffee) N=3 ii. 净水机（中央净水机1、橱下大通量3、橱下小通量1、橱下非RO1、立式净饮机1、台式接管净饮机1、台式免安装净饮机1）Water purifier (central water purifier 1, large flux 3 under the cabinet, small flux 1 under the cabinet, non-RO1 under the cabinet, vertical drinking machine 1, desktop nozzle drinking machine 1, desktop free installation of drinking machine 1) : N=9 iii. 软水Soft water: N=6 iv. 需要覆盖当地不同主流品牌Need to cover different local mainstream brands v.价格要求 Price requirements: -RO小通量单价RO small flux unit price: 150-300 USD -RO大通量单价RO large throughput unit price: more than 400 US dollars -非RO单价 Non-RO unit price: 100-200 USD or more -免安装台净单价 Free installation table net unit price: 300-400 US dollars -立式POU单价Vertical POU unit price: 250-400 USD -台式POU单价Desktop POU unit price: 250-400 USD -软水设备单价Unit price of water softening equipment: more than 500 US dollars -中央净水单价Central water purification unit price: 150-500 USD 9）其他产要求Other production requirements: Each user needs to contain more than 2 types of core products, and needs to contain 2 users using equipment on the RV and 1 Well water user每个用户需要包含2类核心产品以上，需要包含2个在房车上使用设备的用户和1名用井水的用户 10）用户类型User type: 受访者是主要购买决策者，受访者主要使用者之一Respondents are the main purchasing decision makers, and respondents are one of the main users 11）购买要求Purchase requirements: 最近3年购买产品Products purchased in the last 3 years 12）访谈时长Interview duration: 1.5h 13) 入户人员安排arrangement: i. 主持人1+翻译1+陪同客户3 moderator+ 1 (client) + translator 1+ Chinese clients 3 ii. 陪访督导（必须本项目负责人）Visit supervisor (must be the project leader)