SEO of website on poplular topic

Special remarks: > Good communication is important. > Please read through the detail description carefully. Ask if you are unsure. > Any service provider that changes his mind/price afterwards will be disqualified. > Our definition of SEO is improvement of quality traffic through natural search results. > Time and again we get providers who bid but then bails out when the project is awarded?! > Maximum time frame for results/full completion is 3 months. Background: - Our website (home page) already has PR2. - There are 40.8 million results according to Google for our primary keyword. - Our primary keyword gets searched 9.1 million times per month - You will need to familiarise yourself with our website/top three competitors/popular keywords. Project scope: => Do page optimization for each open page (headline/title/meta tags/description, etc) => There are about 16 public pages, the rest require registration/login => Add [login to view URL] file (including reference to sitemap) => Add Bing file (so they can recognise us as the owner) => Fix/amend <H> tags and other issues => Only ethical methods may be deployed, NO black or gray hat methods, nor spamming => An Adwords ad does not qualify as first page ranking! => Any other suggestions or recommendation? Process: - 25% deposit immediately on acceptance of project - Then proceed with research, develop, deploy - 25% when site appears in top 100 of Google, Bing and Yahoo - More development if necessary, deploy - 25% when site appears on first page of big three - Development of adjustments if necessary, deploy - 25% when site appears in top 3 of Google, Yahoo and Bing's natural search results for our primary keyword