Hi there, I have plenty of experience in social media marketing as I have been doing marketing of different mobile apps and ecommerce pages over the past 5 years. I have running facebook ad account of over 67,000 USD and adwords account of over 60,000 USD.
From time to time Facebook changes marketing algorithms to target the potential clients. To get good bid rate on your facebook ads, you need to set your target market accurately. Recently facebook introduced pixel through which we can learn our target market and their interactions and set our goals and target market accordingly. I will further guide you when you will hire me.
Google adwords ads use firebase analytics tool to study its target market. So by gathering analytics from firebase analytics we can run our ads efficiently and on less CPA.
Feel free to message me and we can discuss further about your project.