Before developing Marketing strategies such as PPC Campaigns, you first have to optimize the SEO of your listings with good keywords, it will help you a lot.
My name is Nicolás, I have been working with Amazon for 4 years. I currently work part-time with a Miami company that sells LED lighting technology on Amazon. I work as a B.I Specialist, I am the main person in charge of developing all the strategies to increase sales, Organic positioning, Development of PPC Campaigns, Keyword research (Coupons, Black Friday, Flash Deals, etc)
I have worked with brands from the USA, Canada, United Kingdom, Spain, Greece, Argentina and Germany. I have managed approx 300-350 ASINS
I use tools like Jungle Scout, Helium10, Keepa and Excel.
I would like to know a little more about your project
Hope to hear from you soon
Regards, Nico