PROFESSIONAL PROFILE SUMMARY
Out-of-the-Box-Artist, Leader in Creative Perspective, Familiar in Brand Redevelopment, Passionate about Creativity and loves generating new ideas everyday.
A self-passionate creative person striving to recreate different perspective about creativity and branding. Has a vast experience over the years in creative industry as Art Directors & Creative Directors roles with different varieties of expertise such as advertising, branding, digital & exhibitions etc…
Proven ability to lead and direct high performance creative teams, handling projects like both MNCs & government related clients like NTUC, NHGP, Singapore Children’s Society, Crowe Howarth, Barcook, PSA Maritime, Laneige, Mun Siong, listed companies like Lanxess from Germany, OSIM Group (TV commercials & storyboarding), Japanese electronic giants NEC (Products launches) and campaigned driven projects. Won multiple level awards with these international agencies.
A “hands-ons” creative who loves to oversee creative projects from the start to the end, showing strengths in project management & understanding of upcoming brand trends.
Versatile in handling across both offline and online creative campaigns and interactive projects, gaining new clientales from Singapore, China and some parts of Europe like Germany as well.