White hat google traffic jobs

I'm in need of a digital marketer who's proficient in Google AdWords and Amazon Marketing Services (AMS) for a campaign targeting both B2B and B2C audiences. Key Skills: - Extensive experience with Google AdWords, Amazon Marketing Services, or both. - Proven track record with B2B and B2C digital campaigns. - Mastery of targeting and segmentation strategies. - Strong analytical skills to interpret campaign data and optimize accordingly. The goal of the project is to drive traffic, increase conversions, and improve our overall ROI. I'm open to a combination of AdWords and AMS, or a solo focus on one platform based on the expertise of the freelancer. The successful candidate will be able to demonstrate their knowledge and experience in these areas, and s...

Attached is the scope. There will be six images produced, but only the center will change. The sides will stay the same. This is for 6 bronze plaques that will be engraved. The size of the plaques are 8.5" x 22". The minimum pen size / cut / engraving is 1/8". You will have to remove or add detail so that all six images appear to have the same style. Make sure to give your real bid. Thank you for considering this project.

...involves inputting numeric data from digital files into a Google Sheets document. Key Project Details: - **Data Type**: The information you'll be working with is purely numeric. - **Data Source**: Files will be provided in digital format. - **Output Format**: The final dataset should be organized in Google Sheets format for easy access and sharing. Your role in this project will include: - Accurate entry of all numeric data from the provided digital files. - Ensuring the data is correctly organized within the Google Sheets document. Ideal freelancer for this job will have: - Proficient experience in data entry, with a focus on numeric data. - Strong attention to detail to prevent errors in the dataset. - Familiarity with Google Sheets or a similar p...

I am looking for a skilled and reliable tester who possesses 20 Irish Google Play accounts to help me test my app and facilitate its approval for production on the Google Play Store. This is a critical step for my app's launch, and I need someone who can perform the task efficiently and accurately. Requirements: -Must have 20 active Irish Google Play accounts. -Ability to test the app thoroughly on each account. -Provide feedback on any issues or bugs encountered during the testing phase. -Ensure the app is approved and ready for production on all 20 accounts. -Available to start immediately and complete the task as soon as possible. Responsibilities: -Download and install the app on each of the 20 Google Play accounts. -Perform thorough testing to identi...

I need a Google document converted into a Word file, with the main purpose being editability. Key Requirements: - Conversion: The document should be accurately converted to a Word file. - Formatting: Basic formatting is sufficient; it doesn't need to be an exact replica of the Google document. - Editability: The main goal is to ensure the Word file is fully editable. - Future updates: While I expect minor edits or updates, the primary focus is on the initial conversion. Ideal Skills: - Proficiency in Google Docs and Microsoft Word - Strong attention to detail - Understanding of different formatting requirements in Google Docs and Word - Ability to ensure the final Word file is fully editable and user-friendly. Please provide any relevant experienc...

We are seeking a skilled individual who is proficient in using the Google Play Console to publish apps. As our app developer, you will be responsible for uploading, managing, and optimizing our app listings on the Google Play Store. Responsibilities: 1. Utilize the Google Play Console to upload new app versions, including APK files, screenshots, descriptions, and other necessary assets. 2. Ensure compliance with Google Play policies and guidelines to prevent app rejection or suspension. 3. Manage app metadata, including titles, descriptions, keywords, and categories, to optimize visibility and searchability. 4. Monitor app performance metrics, including downloads, ratings, and reviews, and implement strategies to improve user engagement and retention. 5. Colla...

I'm in need of a New but skilled web designer to redesign my website with a free theme. Then you also need to delete google tag manager, analytic and console code then readd these. Budet fixed 25-30 GBP Thanks

...who can assist in implementing an effective ingress solution with a focus on path-based routing capabilities. Key responsibilities and requirements: - **Ingress Implementation**: Your core task will be to set up a reliable and efficient ingress configuration for our AWS EKS cluster. - **Path-Based Routing**: We are specifically looking to utilize the path-based routing capabilities to direct traffic within our applications. - **Knowledge of EKS**: Strong background and experience with Amazon EKS is essential for this role. - **Understanding of Load Balancing**: While our primary goal is path-based routing, a good knowledge of load balancing is helpful. - **Communication**: Clear communication on the implemented solution is key to ensure smooth transition and understanding. Id...

I'm seeking a skilled professional to optimize my Google My Business and search engine presence. This is an ongoing project that will span across various markets. My primary goal is to improve lead generation and sales through these efforts. Key Responsibilities: - Google My Business Optimization: Enhancing and managing my profile on Google to drive more local traffic and boost sales. - SEO: Implementing effective strategies to improve search engine rankings, increase website traffic, and ultimately drive more leads and sales. Ideal Skills and Experience: - Proven experience in Google My Business optimization and SEO. - Strong understanding of search engine algorithms and ranking factors. - Ability to craft and execute a long-term strategy ...

I'm in need of a logo for my adventure caravan. The logo should incorpor...following: - Mountains, Compass - Circular and other geometric elements like a cube, triangle, dots, ... - Old self-made walking stick / Indian stick in the middle - River - The moon - Instead of the N - S - E - W I would like this letters: Z I J N - Text under the picture must be: bij Katrijn I'm specifically looking for a vintage design or minimalistic, and would like the logo to be in black and white. Ideal skills & experience: - Expertise in vintage logo design or minimalistic - Proficiency in incorporating geometric and nature elements - Portfolio demonstrating previous work on similar projects - Attention to detail and creativity - Ability to deliver a professional and high-quality ...

I need an experienced copywriter to create engaging and compelling blog posts for my website. Key Requirements: - You should have a solid understanding of marketing and branding principles. - Excellent writing, editing, and proofreading skills. - Ability to write in an engaging and informative manner. - Experience in crafting blog posts that drive traffic and engagement is a big plus. Please submit your portfolio along with your proposal.

I'm in need of a composition diagram based on a provided ERD, but starting from either products or categories. Your deliverable should be in PNG format, keeping it black and white, and should include detailed notes for each constraint and enumeration listed. Key Deliverables: - Create a composition diagram based on the given ERD - Diagram starting from 'products' or 'categories' - Output format should be PNG - Keep the diagram black and white - Include detailed notes for each constraint and enumeration listed Ideal Skills: - Proficient in creating ERD diagrams - Experience with composition diagrams - Ability to clearly indicate datatypes and multiplicities - Familiar with check constraints and enumerations - Excellent attention to detail and commun...

...SEO specialist who can help boost my adult niche website's visibility on Google. My main objective is to significantly increase traffic to the site. Key Requirements: On-page optimization Off page optimization - Expertise in Google SEO: You should have a wealth of experience working with Google SEO, particularly in the adult niche, to help me achieve my traffic goals. - Keyword Optimization: I have a set of specific keywords that I'd like you to focus on. These keywords are crucial to the site's success, so it's important that you have a proven track record in keyword optimization. Please provide examples of previous work, particularly in the adult niche, that demonstrate your ability to drive traffic through Google...

...Network-as-a-Service (NaaS) solutions, offering cutting-edge Link Aggregation packet-based balancing. Our CR-SDWAN simplifies WAN setups, providing reliable and secure connectivity with ease of deployment, flexibility, performance, and security. Key Details: *Target clients: Telecom Operators, ICT companies, Internet Service Providers, MSPs, and Large Corporations, Direct Client SME, worldwide. *White Label solution available. *Rapid deployment: Platform set up in just 30 minutes. *Commission rates: 20% to 35% (commission schedule provided), plus fixed commission for all products sold and contracts signed. Opportunity: We are seeking: *Freelancers to handle end-to-end sales process. *Commission-based compensation only. *Fixed commission for all products sold and contracts ...

I'm looking for an expert (8+ years) Python Django full-stack developer to become the business CO-FOUNDER. This individual must possess proficiency in ...(Postegres) - Familiarity with web server technologies and cloud services. - Ability to manage back-end changes, merges and pull requests of all developers - Knowledge in implementing seamless account administration features. - Docker experience required - Social API integration experience and mobile API development experience The ideal candidate should demonstrate a track record of managing high-traffic social networking sites and popular social features. NOTE - THIS IS NOT GOING TO BE A HIGH PAYING POSITION AND MAY INCLUDE ALTERNATE FORMS OF COMPENSATION SO IF YOU DON'T SHARE THE PASSION AND DESIRE FOR THIS ROLE, ...

I'm looking for a skilled individual who can help in generating targeted traffic for a URL shortener. I'm specifically interested in boosting website visits from users in Europe and Australia, hence the need to target these regions.

...innovative compensation model. - **Target Audience:** The primary demographic for my website is adults aged 25-34. All ads and promotional strategies should be crafted with this target market in mind. - **Key Platforms:** You'll be working across Facebook, Google, and Instagram. Your skills and experience in leveraging these platforms for maximum exposure and conversion will be crucial. - **Objective:** My primary goal is to increase overall website traffic. Your strategies should be designed to drive significant, qualified traffic to my site. I'm open to creative, data-driven strategies that can help achieve these goals. The ideal candidate should be able to demonstrate a successful track record in similar projects, possess strong analytical skills, a...

I am looking for an experienced freelancer who can create a low-poly, static 3D product model. The model doesn't require any animation or interactive functionality, but should demonstrate accuracy and attention to detail in representing the product's key features. The product in subject is a white colour timber sash window with Georgian glazing bars. PLEASE DO NOT APPLY IF YOU CANNOT DO SUCH DETAILED PRODUCT MODELING. I will provide examples that AI has generated so you could have an idea of what exactly we need. Key Requirements: - Create a low-poly 3D product model - The model should be static with no movable elements - Emphasize precision and accuracy in modeling the product features Ideal Skills: - Expertise in 3D modeling software - Proven experience in low-poly...

...supplement company. We are a company that sells supplement raw materials. Now we want to apply for a logo for a brand ingredient, and its name is: Methylfoca™. The main effects of this product are Antenatal Care, Prevention of Alzheimer’s Disease, Prevention of Depression,repair DNA,Support Heart Health, Prevention of Cardiovascular Disease etc. We hope the color of the logo will be red, yellow, black, white or green, which looks very fashionable and full of vitality. I have attached several photos in the attachment, which is the feeling we really like for your reference. Ideal candidates will have experience in: • Graphic design • Understanding of modern and simple aesthetics • Ability to adhere to color preferences • Creatively representing a the...

I have a website that is currently receiving under 1000 visits per month. I am struggling to optimize keywords and have few inbound links of inferior quality. I aim to significantly increase organic traffic, improve my ranking in search engine results pages, and ultimately generate more leads. Freelancer should possess the following skills: - Proven SEO/SEM expertise with demonstrable results. - Ability to strategize and optimize for keyword targeting. - Proficient in building quality inbound links. - Understanding of algorithms to improve search engine rankings. If you can achieve all of the above, I'd be interested in working with you!

I'm in need of an accomplished Shopify Developer with a keen sense for aesthetics and design principles. I desire a more visually appealing product layout by reducing the white space around the product frame on my online store. The aim is to create a more user-friendly interface without a major shift from the current theme and color scheme. Ideal Skills and Experience: - Expertise in Shopify development and design - Strong understanding of UX design principles - Ability to keenly follow a specified aesthetic while innovating on design Tasks: - Analyze and adapt the layout to reduce white space around the product frame - Maintain the aesthetic feel and color scheme of the current theme - Ensure user-friendliness remains a top priority during the redesign - Provide f...

I am looking for an experienced Ionic Developer to fix my app. i have an issue with my app that can't be build to Android SDK 33+. I've tried uninstall some plugin which is end up crashing at splashscreen as it only display a white blank. The job is to make my app can be build to Android SDK 33+ and compatible with lower SDK, no more error, crash and missing current feature i.e running in backround, notification, GPS. You have to make detail documentation on how you do it and what setting did you use, the timeline is 4 days and i'm willing to pay you $120 and that's final offer. And please, APPLY IF YOU UNDERSTAND WELL THE CASE AND WILLING TO BE PAID AS I OFFERED.

I'm seeking an experienced and innovative designer to create a thematic invitation for a corporate event. The invitation's design should impeccably blend white, gold, beige, copper, bronze, and champagne tones, brilliantly reflecting the corporate identity while ensuring readability. The theme should be reflected in every aspect of the invitation's design, making it arresting yet sophisticated. - Essential Design Elements: - Colors: The design should incorporate white, gold, beige, copper, bronze, and champagne. - Theme: A unique and appealing theme pertinent to a corporate event. We also want a 3D pop up effect for the invitation. Our company name is called Elegance. I have attached our logo for reference. Inspo pictures of the kind of invitation w...

My priority for this project is to improve my website's ranking on Google. To accomplish this, I am seeking a professional with strong SEO experience and a proven track record in creating high quality backlinks, with the exception of guest blogging backlinks and business profile backlinks, as I have not identified a preference yet. Ideal skills & experience: • SEO expertise • Google search algorithm understanding • Experience in obtaining high-quality backlinks • Proven track record of improving Google search ranking • Strong understanding of ethical SEO practices. Looking forward to a long term fruitful partnership with the right freelancer.

Hi, i am searching for a freelancer for productpictures for my startup. This contest is for checking out the quality. I will decide very fast. Please also sent your rate for more pictures. I have around 50 new products. I need a white background and beautiful pictures for ebay amazon...

...performance. My goals are clear - I'm looking to increase organic traffic, improve my search engine rankings, and ultimately boost my website's conversions. I need help with: - Conducting thorough keyword research and analysis to optimize my website's content for high-performing keywords. - Enhancing my on-page optimization strategies to ensure my website is fully optimized for search engine algorithms. - Implementing effective off-page optimization techniques to bolster my website's authority and visibility across the web. You should have: - Proven experience in SEO. - Strong background in keyword research and analysis. - Proficiency in both on-page and off-page optimization. - Previous experience in increasing organic traffic and improving search...

I need a logo for my business, the design should be minimalistic and modern with a monochrome color scheme. I want a white background. I would like something with my initials VM in the centre of a word in a circular shape: virtual administrator. I want the design in different file formats. The design needs to be professional and stylish. Ideal Skills and Experience - Graphic design, with a strong focus on logo creation - Proficiency in modern, minimalistic style - Previous experience creating monochrome designs - Ability to capture the essence of a business through a logo

I'm looking to hire a skilled writer to create an engaging and imaginative fantasy story for elementary school children between the ages of 6-10. This story should be a combination of creativity, excitement, and educational value. Key requirements: - Target audience: Elementary school children (6-10 years old) - Theme: Fantasy - Illustrations: Black and white only Ideal skills and experience include: - Proven experience in writing for children's books, especially in the fantasy genre - Ability to create engaging and age-appropriate content - Familiarity with the educational aspects of writing for this age group - Experience working with illustrators and understanding of the visual storytelling needs of a children's book.

I'm in need of an experienced individual to migrate my current Moodle site from a shared server to a dedicated server. This move is primarily to prepare for an expected increase in traffic, and I'm looking for someone who can not only handle the technical aspects of this migration but can also help with optimizing the server for improved performance. Key Requirements: - Expertise in server migration, specifically Moodle - Ability to create a custom configuration for performance optimization - Prior experience in handling increased traffic on a dedicated server Please only apply if you have experience with Moodle and can guarantee a smooth migration process.

I'm seeking a Google Ads expert to help me run a campaign to generate leads from the professional segment (ages 25-54) on an international scale. Key Responsibilities: - Create and manage the Google Ads campaign with a focus on lead generation. - Tailor the campaign to cater specifically to professionals in the 25-54 age group. - Utilize a strategic approach to ensure the campaign's success in an international context. Ideal Skills and Experience: - Proven track record in Google Ads campaign management, particularly in lead generation. - In-depth understanding of targeting strategies for different demographics, with a specific focus on professionals. - Experience in managing international campaigns and adjusting them to suit different markets is desirable....

...experienced individual who can enhance my Shopify website's online visibility through on-page SEO optimization, while also driving online sales via Google Ads campaigns. The primary target market for my luxury brand are high-income professionals, and lovers of black caviar. Key Responsibilities: - Conduct on-page optimization to improve SEO of my Shopify website - Create and manage Google Ads campaigns with the goal of driving online sales - Tailor strategies to specifically target australian consumers in major cities Ideal Skills and Experience: - Proven track record of enhancing SEO for Shopify websites - Expertise in creating and managing successful Google Ads campaigns - Experience in the luxury brand space is a plus - Strong understanding of the behavio...

...minimalist logo design to elevate the image of my brand. It should be crisp, modern, and embody a sense of sophistication. PLEASE READ BELOW CAREFULLY BEFORE CREATING AND SUBMITTING. DESCRIPTION Business Name: Rockland Fire DESIGN STYLE: bold, fresh design, modern, professional See website link for inspiration and colour scheme: Colours to USE - Blue and red and white - PLEASE USE SAME COLOURS WEBSITE LINK FOR LOGO Industry/ Clients: a leading fire safety services business in London Final logo will have different variations of colour, sizes, and output high quality versions and a slogan underneath which I will request once we have the main design agreed. It will be used for digital and print media. IMPORTANT: DO NOT COPY OLD DESIGN, BE FRESH AND UNIQUE. LOGO

...skilled writer to create engaging, educational blog content. The purpose of the blog is to educate readers on various topics, and the content should be accessible to a general audience. The ideal candidate will have: - Proven experience in blog writing - A knack for explaining complex topics in a simple and engaging manner - A good understanding of SEO and how to optimize blog content to drive traffic - The ability to conduct thorough research to ensure accuracy and credibility - Strong attention to detail and a passion for producing high-quality content The blog posts should not be overly technical, but should still provide valuable insights and information. The aim is to create a resource that is informative, interesting and easy to read for a wide range of readers. If you ha...

**Description:** We are seeking a proficient Google Forms and Sheets specialist to streamline our stock and inventory management process. The ideal candidate will have a deep understanding of Google Sheets functionalities and be adept at creating seamless workflows using Google Forms. **Responsibilities:** - Develop a Google Sheets template for maintaining stock and plywood inventory data. - Implement formulas and functions to automatically update current stock levels based on purchase and sale entries. - Design intuitive Google Forms for entering purchase and sale data. - Integrate Google Forms with Google Sheets to ensure real-time updating of inventory data. - Provide guidance on best practices for efficient data management and organiz...

...BEFORE CREATING AND SUBMITTING. DESCRIPTION Business Name: Fix Your Line Slogan Under Logo: Phone & Broadband Services DESIGN STYLE: bold, fresh design, modern, professional horizontal size "400x70" format please See website link for inspiration and colour scheme: See old logo and improve on this and make it more modern and fresh. Colours to USE - Blue and and white - PLEASE USE SAME COLOURS WEBSITE LINK FOR LOGO Industry/ Clients: telephone repair and telephone broadband services. Final logo will have different variations of colour, sizes, and output high quality versions and a slogan underneath which I will request once we have the main design agreed. It will be used for digital and print media. Key Elements: -Emphasize on abstract shapes, to make it

I'm seeking a creative to design a minimalist logo for my acupuncture business. Here are few specifics I have in mind: - The logo should incorporate a yin-yang symbol, but each side should be portrayed by a koi fish with a circle on their heads. - The color scheme should be forest green and off white. - Interestingly, the final design should be without text. The logo will be employed across various platforms including online (website, social media), print materials (business cards, flyers), and onsite signage. Ideal candidates for this job will have an eye for clean designs and a knack for impactful imagery. Experience working with health or wellness brands would be a plus, as would a portfolio demonstrating diverse logo designs. Your ability to interpret my vision, and t...

want an excel expert for google excel sheet, who can make raw material data entry for purchase of raw material stock add and when someone uses it then particular raw material to be subtracted from that item two sheets one is for list of items & another is for entry

I'm looking to enhance the rankings of my website on search engines, with a primary focus on Google and Bing. I've not conducted any SEO efforts for my website previously, so it will be a fresh project. Key requirements: - Improve website ranking on Google and Bing - No prior SEO efforts, so a fresh approach is needed Ideal skills and experience: - Proven experience in SEO, especially on Google and Bing - Ability to offer a fresh SEO strategy - Knowledge of how to improve website ranking specifically on Google and Bing

Next month Google ads work -- - - -

I'm looking for an experienced Google AdWords specialist to help boost my e-commerce website's traffic, targeting an international audience. Key requirements: - Comprehensive Understanding of Google AdWords: You should be well-versed in how to best utilize AdWords to drive traffic and conversions for e-commerce sites. - International Audience Targeting: You'll need to develop strategies to effectively reach and engage potential customers from various countries. - Proven Track Record: It's essential that you have a successful track record in managing AdWords campaigns for e-commerce businesses and increasing website traffic. Your role will be instrumental in increasing my site's visibility and ultimately, driving more sales. If ...

I'm looking for an experienced digital marketing analyst to critically evaluate an online store. The Google Analytics Demo Account is to be used to conduct the analysis as well as any other data sources. Key Areas of Analysis: - E.G. Traffic Analysis: Sources of Traffic: Understanding where our visitors are coming from. 8 More to be disclosed I expect a comprehensive report on each of these aspects, (max 1500 words) with actionable insights on how it can be improved. The ideal candidate has strong analytical skills, is proficient in tools like Google Analytics and SEMrush/Moz, and has a background in e-commerce.

...you generate. - Target Market: I'm aiming to reach all age groups with an interest in home decor. Your strategies should be broad, engaging and appealing to a wide audience. - Marketing Channels: You should be skilled and experienced in utilizing multiple marketing channels. Specifically, I'm interested in leveraging Social Media, Email Marketing, and Search Engine Optimization (SEO) to drive traffic and conversions. Ideal skills and experience for this job include: - Proven experience in dropshipping marketing - Expertise in utilizing various social media platforms - Strong email marketing and SEO skills - Understanding of home decor market and trends - Ability to reach and engage a diverse demographic. If you're creative, results-driven, and ready to take o...

I'm in dire need of an experienced Social Media Optimization (SMO) expert who specializes in Facebook, Instagram, and Twitter. I aim to amplify my brand visibility, increase website traffic, and of course, generate leads. Essential Skills and Experience: - Profound understanding and experience with Facebook, Instagram, and Twitter; their algorithms, trends, and optimizing tools. - Proven track record in creating and implementing successful SMO campaigns. - Ability to identify and target desired audience demographics; specifically millennials and business professionals. - Expertise in content creation suitable for social media audience engagement. - Ability to analyse campaign analytics and optimize strategies based on data. Your role will directly impact the visibility and g...

I'm looking for a full-stack developer to assist me in completing the development of a dApp token launcher. Here's an overview of the project and the skills required: I already have 70% of the work done, I have the tok...implement a pre-existing design - Previous experience and a good understanding of dApps and token launchers in the blockchain space would be a plus. Looking forward to working with someone who is passionate about blockchain technology and is able to deliver high-quality code in a timely manner. I have attached 3 images, the dark green and black is the design I would like to follow, while the greyish white is the UI that currently exists. I am open to changing price based on needs, but I already have a token launcher pretty much done, just need help wit...

I need a Google Ads expert to help me increase leads for my professional services business, targeting other businesses (B2B) We are a point of sale software company specializing in the hospitality and retail sector (no clothing). Businesses like restaurants, bars, coffee shops etc. is our main focus. We want to generate leads for our sales people that will make contact and setup demos. Key Responsibilities: - Going over our current campaigns and optimizing them/adding new ones to gain more leads. - Continuously optimizing the campaign to improve lead quality and increase conversion rates. - Monitoring the campaign's performance, making data-driven decisions, and providing regular progress updates. Ideal Candidate: - Proven experience in setting up and managing successful ...

I'm seeking a skilled WIX web developer who can help me revamp my website to drive more traffic and increase conversions. Key Goals: - My primary objectives are to increase website traffic and boost conversions. Specific Features Needed: - SEO: I'm looking for an expert who can optimize the site for search engines. - Social Media Integration: The site should smoothly connect with various social media platforms. - Lead Capture Forms: I need assistance in setting up effective lead capture forms to convert traffic into leads. Timeline: - I'd like the project completed within a month. The ideal freelancer for this project should have a strong background in WIX development, SEO, and conversion rate optimization. Experience with integratin...

I'm in need of seasoned Red Hat Certified & Licensed Trainers to conduct training on Linux Administration, Networking and Security. The ideal candidate would have a depth of knowledge in these areas and be able to effectively deliver this information to a diverse group of learners. Key responsibilities will include: - Structuring and delivering engaging, interactive training sessions on Linux Administration, Networking and Security. - Conducting practical exercises to reinforce learning and ensure understanding of the concepts. - Providing clear and concise explanations of complex technical information. - Adapting the course content to suit a hybrid (Combination of In-person and Online) delivery format. Skills and Experience required: - Red Hat Certified Engineer ...

I need a deft hand at Google Sheets, capable of mastering complex spreadsheet formatting and implementing powerful formulas. Your role includes: - Applying conditional formatting to enhance data visibility - Using lookup and reference functions to optimise data organisation and retrieval Your skill sets should ideally include advanced understanding of Google Sheets, proficiency in the application of lookup and reference functions along with a design-eye for effective conditional formatting.