Areas of Expertise
Qualitative Research, Quantitative Research, User Research, Data Analytics, Competitive Analysis, Trend Spotting, Strategy (Marketing | Brand | Content), Business Development, Project Management, Concept Development, Report Writing, Moderation, Field Surveys, Vendor Management
Proficiencies
Qualitative: Focus Group Discussions, In-depth interviews, Participant Observations, Ethnography, Consumer Immersions
Quantitative: Estimation Surveys, Factor Analysis, Correlation, Regression, Jaccard, Correspondence, Significance Testing, syndicated research Target Group Index (TGI) and Nielsen’s Television Audience Measurement (TAM) and Broadcast Audience Research Council (BARC) Measurement Workstation (BMW), Google Analytics certified