Here are six of my favorties.
1.)“We are always better off having a point of difference in your product, instead of just coming out with a me-too and relying on your merchandising and advertising ability. People in an industry as competitive as ours who say ‘we are better marketers than our competitors that’s why we willl will win,’ are just fooling themselves.”
2.)“There is great strength in size,but there is also great weakness. The strength is that people tend to believe that larger companies may know more, but with that positive perception comes a burden of inaccessibility. Coldness. Institutional. Not friendly. Not human. Not real.
3.)“We cannot hire enough people so that we have all the good ideas. That is a bad concept. I think the right concept is to figure out who has the best ideas and figure out what you do best. We concentrate on that, and if someone else has a good idea, buy it and make it successful.”
4.)–The marketing department of Southwestern Bell in explaining why it went after a very profitable segment of the market that most marketers, tend to ignore. Their product? The Silver Pages designed to reach people 50 and older.
5.)“You can’t use focus groups to create an idea. Focus groups can be used to bang ideas off of and get some sensitivity to an idea. But a focus group would create an Edsel.