Email Marketing - Insurance

Responsibilities 1. Identify target audience and grow our email list 2. Design and implement direct email marketing campaigns 3. Proofread emails for clarity, grammar and spelling [login to view URL] mobile-friendly email templates 5. Write newsletters including all company updates 6. Upgrade our email templates using graphics, personalization and advanced features 7. Ensure prompt and accurate communication with clients via email to minimize unsubscribes 8. Create email databases for lead generation 9. Analyze campaign performance and suggest improvements [login to view URL] on sales revenue generated from email marketing efforts 11. Ensure emails follow industry policies and best practices Requirements 1. Proven work experience as an Email marketing EXECUTIVE or Digital marketing specialist 2. Hands on experience with HTML and content management systems 3. Knowledge of SEO/SEM and Google Analytics 4. Familiarity with analytical and database tools 5. Excellent written communication and copywriting skills 6. Strong project management skills 7. An ability to work under tight deadlines 8. Degree in Marketing or relevant field 9. Insurance industry background preferred