"Our company does not have a competitor. This is a unique idea! Nobody does the same!"
Oh, how many times have I heard these thoughts... It is natural to start with not knowing much about your competitors, but believe me, when I say, you already have multiple companies doing it. Maybe they are on the other side of our globe or simply taking a different approach.
If you start a new business or want to join a new market, you will need to know your competition. In this gig I will dig deep down to identify your competitors and analyze them, so you can understand what they do, how they do it, what the advantages are, and what makes them differ.