UK BING PPC Marketing Expert (provide in a PDF an attack plan)

Seasoned UK Bing PPC Marketing Expert We love challenges. If you do too, this is for you. We are an organic-certified skin care brand looking for the right UK Bing Expert to lead larger budgeted campaigns, aimed at increasing market share and repeating customers in 2016 in a highly competitive market, as additional skincare products are added to our range. This first campaign is a test, bring the results and you' d get tons of work in 2016! Buying and repeat customer traffic is paramount to success in this market. Here is the challenge! Qualified buying traffic from UK only First product is an organic anti aging serum Sales funnel designed to capture email leads (target 1500-2000) Sales Target 600 units RRP £42.85 – 50% off to customer £21.43 This first campaign budget per sale Max £3.18 (Including the expert fees) Tools 1 - Product sales only on [login to view URL] 2 - Campaign will give 50% OFF Amazon listed price 3 - High number of positive reviews from verified buyers and top amazon reviewers already in place to be leaveraged 4 - Subscription to leadpages - Expert can use any Lead pages resources available int he subscription - OR develop HER/HIS own landing and thank you pages. 5 - Admin rights to BING provided by us to successful exert TASKS 1 - Kw selections/planning 2 - Creating the ads texts (only approved ads to be published) 3 - Monitoring and optimizing the campaign 4 - Optimize to the highest and most profitable Kw’s at the lowest bid 5 -Responsible to create a high converting landing page, AB test if needed etc.(email capture) 6 -Responsible to create a Thank you page and re direct customer to [login to view URL] sales page. 7 - Responsible to have all relevant Tracking measurements,/capture conversion) 8 - Google analytic 9 - Set up landing email capture with relevant Aweber follow up sequence 10 - Any other as if the project requires further. If you feel that this is a good idea to further proof your expertise, Please provide your attack plan in a pdf format on application, All the best Fran Gaffney Director