Adwords Management Needed for Content Network

I am Google Certified and have been in the Search Marketing industry for six plus years and in marketing for over fourteen years. My Search experience includes managing all aspects of SEM –PPC (Pay-per-Click), SEO (Search Engine Optimization), and SMO (Social Media Optimization) for both b2c and b2b clients. I have managed many large and very competitive, PPC campaigns (many exceeding $100K a month) – with a track record of driving down Cost Per Actions (CPA's), increasing ROI, improving Click through Rates (CTR), and much more. I have dealt with and overcame issues, such as pharma policies, click fraud, duplicate keyword needs and bidding against oneself (due to the magnitude of campaigns and their reach), and trademark issues. I also facilitate teams – contractors and/or in house folks – to ensure the most impact – not divide, but combine and conquer. And most importantly track, track, track! Also I have in depth experience in landing page optimization – whether it’s using Website Optimizer or working with design teams to create several ‘sticky’ landing pages. Test, Test, and Test more. Resume Snap Shot • Me: Resourceful and Metrics Driven (excel jedi) - Diehard Search Engine Marketer • What I am looking for: Senior Search Marketing Role - Freelance/Contract • SEM Capabilities: Expert in PPC (Pay per click), SEO (Organic), SMO (Social Media) • Experience: 14 years Marketing - (Of that 14 years, 6+ years in Search) • Education: Boston University B.S. Example High-Level Example Strategies • Review Competitor Landscape • Adhere to Google Instant • - Monitor the predictive queries that show up when one types in our keywords. Use this data to make keyword additions to PPC and possibly to onsite & offsite content. • Multi-Channel effort – tracking implemented at every point/support and help quantify all marketing efforts: • PPC (Google, Bing et al) § Vertical Engines, 2nd tier & 3rd tier • Facebook • Email Marketing/Newsletters • RSS Feeds • Offline Marketing (Mailers etc.) • Test/enhance current or new onsite/offsite avenues for market viability (blog, FAQ section, video, etc.) • Target potential customers by geographic area & demographics • Ensure that there are no bidding wars within one’s own campaigns and/or affiliate, resellers, or partners My hourly rate is $100/hr. I also can do project based if need be. Please let me know if you have any questions on the below and/or if you would like to discuss further.