Ishma is a Marketing, Research and Analytics strategist with 6 years of experience. She has worked in various capacities in both large and mid-sized organizations such as AT&T Inc and Blueocean Market Intelligence. She understands the significance of consolidated team play and has successfully carried out leadership roles, setting up the entire marketing and research functions ground-up.
With core expertise in marketing and research, she specializes in diverse areas such as Integrated Marketing Communications, Branding, Market analysis, Consumer Insights, Social Media Strategy, Product Management, Product Marketing while owning Strategic Analysis and Advisory across TV Ad Network, Telecom, Mobile apps, Consumer based media devices, ICT, telecom, banking, aerospace, and Hi-Tech domains. She is adept at working in multi-cultural environments and markets.
EXPERTISE
● Market Intelligence ● Consumer Insights, Segmentation, CSAT, PSAT ● Product Intelligence ● Competitive Intelligence ● Social Media Strategy & Text Analysis - Voice of consumer, Buzz/volumetric, Competitor, Influencer & Sentiment analysis ● Marketing Communication and Content Strategy ● Branding, Elegant & Intuitive design ● Product Marketing ● Project Management / Workflow Planning Product Management ● Analytical Problem Solving ● Strategic Analysis & Advisory ● Key Account & Team Management ● Tools: MS Office, Factiva, Google Analytics, Sysomos, Wordpress, Lotus Notes, SPSS