Hi
We are certified professionals and we follow professional approach in delivering the results. We do send weekly, bi-weekly or monthly tracking sheet to the clients. Also, we are not restricted to any one particular domain. We worked on various domains from Travel Packages, Health Industry, Online Stores and list goes on.
Here is our detailed scope of work:
We are Google Adwords Certified Partners. You may validate our Adwords Certification
Please note we do only Google Adwords (Paid Search Ads). We do not do SEO (Organic Search). We do not touch your website backend. We require your webmaster help in pasting Google Analytics Setup Code if it is not already pasted. We use Google Analytics to analyze your website statistics, setup goals and re-marketing lists to improve Adwords Performance.
We provide simple suggestions to your website landing pages if required and you may consider implementing it with the help of your webmaster to improve ROI.
Types of Campaigns: We have expertise in
1. Search Campaigns (Text Ads)
2. Display Network Only Campaigns (Text, Banner & Video Ads) (Banners & Videos will be provided by your designers in required sizes & duration). We use custom (managed) placements.
3. Display Network - Re-Marketing Only Campaigns (We use Google Analytics Re-Marketing Lists)
4. Dynamic Campaigns (only if there is a need for it)
We have expertise in both Cost Per Click campaigns and Cost Per Acquisition Campaigns. We have expertise in using Conversion Optimizer feature in both Search & Display Network segments.
Scope:
Analyze
We analyze your products/services and come up with proper Adwords Campaign Structure and Settings that best suits your business style.
The logic lies in choosing keywords with specific Ads. We spend most of our time in Keyword Analysis.
Develop
We develop your Text Ads,
We implement your banner & video ads.
We develop specific Ad Extensions.
We come up with Bidding & Budget Strategy
Optimize
Providing more opportunity to best performing keywords
Removing irrelevant search terms by adding negative keywords
Ads performance analysis and introducing more variations to best performing ads
Introducing Multiple Custom Placements for display network campaigns
Conversions based approach
We analyze your Adwords Performance & review your Google Analytics Statistical Data
Competitive Metrics Analysis
Auction Insights analysis
Search Term Analysis
Impression Share & Budget Analysis
Regards
Ahmed Hadora