Hi Lovelinjinni, My understanding is that Content Writing for your web sites need to be done keeping in mind the following guidelines :- 1. 5-7% keyword proximity with contextual relativity. 2. Semantic header selection keeping hierarchical importance preferably through html5 mark-ups. 3. Proper usage of bullets and numbered list with color-scheme icons. 4. 'F' Shape visualization of every page content is a must. 5. Language must be lucid and directly addressing the visitors. 6. As I feel "Content is king", every now and then the content should be refreshed with originally re-written content. Just give me an opportunity and I will show you how best content can be written following Google's latest Panda Update. Kindly checkout the sites portrayed in my profile. Hoping to have a favorable response from you. Thanking you.