Hi there,
I have a Master of Professional Writing with a focus on Web Content Development and ten years of Business to Business sales experience. With this combination, I can bring both creativity and smart analysis to your project.
I would love to help you make content work for your business.
My specialties are Web Content Writing, Content Marketing, and Web Content Strategy. Are you planning a new website or redesign? Here are some of the ways that I can help you with your content strategy: A Content Audit (What do you have?)
-Content Analysis and Recommendations (What needs improvement?)
-Competitive Analysis/Competitive Gaps (How do you compare with competitors?)
-User Persona/Market Research (Who is your customer?)
-Style Guidelines, Brand Voice, Messaging (Who are YOU?)
-Content Marketing Plan (How can you reach the right customers?)
-Editorial Calendar (What should you publish and when?) -Information Architecture (How do you organize all of this content?)
-Content Workflow (How do you create, approve, and publish content?)
-Governance Policy (Who is responsible for all of this?)
I look forward to hearing from you
Prachi