I agree that online application systems tend to depersonalize the process--which may make it even more important for applicants to go out of their way to bring the process back into the sphere of human interaction.
You know, the last time I chaired a search committee, which was last spring, was my first experience working with our college's new online application system. I found myself longing for the days of paper files, hanging chads and all. At one point I said to a friend in HR, "I'm sure this new system is easier for you, which is good, but I have to tell you that it's not easier for me." Apparently somewhat surprised, she replied, "It's actually a lot more work for us, too." Which leaves me wondering: what's the point? Other than saving trees, that is.
PLUS I'MA GOOD WORKER!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!1