B2C Email Marketing Campaign Strategist

Overview:

We are seeking a talented and experienced Email Campaign Strategist to develop a comprehensive email campaign structure for BathXpertz- bathroom renovation company. As a freelancer, you will be responsible for creating effective drip campaigns, crafting engaging content, and maximizing conversion opportunities through email marketing. This role requires expertise in email campaign management, segmentation, and optimization to drive leads and conversions for our business.

Responsibilities:

1. Campaign Strategy: Develop a strategic plan for email campaigns tailored to our target audience and business objectives.

2. Drip Campaign Creation: Design and implement drip campaigns that nurture leads throughout the sales funnel, from initial contact to conversion.

3. Content Development: Write compelling copy for email campaigns, including subject lines, body content, and calls-to-action (CTAs) that resonate with our audience and drive engagement.

4. Segmentation and Personalization: Segment email lists based on customer demographics, preferences, and behavior to deliver personalized content and maximize relevance.

5. Design and Layout: Collaborate with our design team or use email marketing platforms to create visually appealing email templates that align with our brand identity.

6. A/B Testing: Conduct A/B tests on different email elements (subject lines, content, CTAs, etc.) to optimize performance and improve key metrics such as open rates, click-through rates, and conversions.

7. Automation Setup: Configure automated email sequences and triggers to deliver timely and relevant messages based on user actions and preferences.

8. Tracking and Analytics: Monitor email campaign performance using analytics tools and metrics, such as delivery rates, bounce rates, and conversion rates, and provide regular reports and insights to optimize future campaigns.

9. Compliance and Best Practices: Ensure compliance with email marketing regulations (e.g., CAN-SPAM Act, GDPR) and adhere to industry best practices for email deliverability, list hygiene, and subscriber engagement.

10. Continuous Improvement: Stay updated on the latest trends, technologies, and best practices in email marketing to identify opportunities for innovation and improvement.

Requirements:

- Proven experience in email campaign management and drip campaign creation, preferably in the home improvement or construction industry.

- Strong copywriting skills with the ability to craft persuasive and engaging content for email marketing campaigns.

- Proficiency with email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot) and marketing automation tools.

- Familiarity with email marketing metrics and analytics, and the ability to interpret data to optimize campaign performance.

- Excellent attention to detail and organizational skills, with the ability to manage multiple projects and deadlines simultaneously.

- Creative thinking and problem-solving abilities to develop innovative campaign strategies and solutions.

- Strong communication and collaboration skills to work effectively with cross-functional teams and stakeholders.

- Commitment to delivering high-quality work and achieving measurable results.

How to Apply:

If you are passionate about email marketing and have the skills and experience to create effective campaigns for our bathroom renovation company, please submit your resume, portfolio (including examples of past email campaigns).

Content Writing Email Marketing Email Developer Email Campaign Email Handling

Project ID: #37869263

About the project