We need a wordmark

  • Status: Closed
  • Prize: £150
  • Entries Received: 240
  • Winner: aklima8422b

Contest Brief

We are looking for a wordmark for our denture range.

We are currently using "UltraGrip" (see: https://thedenturepractice.com/ultra-grip-dentures/) which is working VERY well for us. Unfortunately, for various reasons (non of which brand/marketing related), we need to change the word/brand. This can, however, be used as a guide as we were very happy with it. An example of the "UltraGrip" wordmark is attached.

Main Word: TrueGrip
Variants:
- TrueGrip
- TrueGrip Pro
- TrueGrip ProPlus
- TrueGrip Ultimate

Target Demographic: Women (60%) and men (40%) who are 55+ years old

Key concepts behind the wordmark:
- dentures will hold strongly to the gums (and not require denture glue)
- premium range of dentures
- high quality
- reputable
- exclusive dentures

Additional points:
- this is a word mark and not a logo (word must by the main part)
- the word "dentures" can be incorporated in the word mark (see UltraGrip example)
- "TrueGrip" is the main part of the mark and must be dominant and the same for all variants
- "Pro", "ProPlus" and "Ultimate" are descriptors that should be less dominant
- NO images of teeth
- must work in colour and as a black & white logo
- must be a different colour scheme to our green/brown colour scheme (as you can see on our website) as it needs to look like a separate brand. The UltraGrip colour scheme worked really well.

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Public Clarification Board

  • arafatrabbi63
    arafatrabbi63
    • 3 months ago

    #457

    • 3 months ago
  • Shanto2310
    Shanto2310
    • 3 months ago

    #423

    • 3 months ago
  • Shanto2310
    Shanto2310
    • 3 months ago

    Please Check #424

    • 3 months ago
  • Shanto2310
    Shanto2310
    • 3 months ago

    Please Check #416

    • 3 months ago
  • designeremran24
    designeremran24
    • 3 months ago

    Please check entry #361 #362

    • 3 months ago
  • mirkhan11227
    mirkhan11227
    • 3 months ago

    PLEASE CHECK #380 thanks

    • 3 months ago
  • rakibdesgin5
    rakibdesgin5
    • 3 months ago

    #increaseprize r please check my entry #377

    • 3 months ago
  • rakibdesgin5
    rakibdesgin5
    • 3 months ago

    #contesthonder please check my entry #377

    • 3 months ago
  • rakibdesgin5
    rakibdesgin5
    • 3 months ago

    #contesthonder please check my entry #375 #374

    • 3 months ago
  • rakibdesgin5
    rakibdesgin5
    • 3 months ago

    #contesthonder please check my entry #375 thank you

    • 3 months ago
  • rakibdesgin5
    rakibdesgin5
    • 3 months ago

    #contesthonder please check my entry #375

    • 3 months ago
  • arafatrabbi63
    arafatrabbi63
    • 3 months ago

    check my entry #365 #increaseprize #increaseprize

    • 3 months ago
  • designeremran24
    designeremran24
    • 3 months ago

    Please check entry #361 #362

    • 3 months ago
  • menasobhy88
    menasobhy88
    • 3 months ago

    please check #332

    • 3 months ago
  • SherazHussain786
    SherazHussain786
    • 3 months ago

    Check #319

    • 3 months ago
  • OnlionCreative
    OnlionCreative
    • 3 months ago

    please check #265, thank you

    • 3 months ago
  • DenturePractice
    Contest Holder
    • 3 months ago

    Please note the following:
    1) We will only respond to comments that are questions about what we want. Posting "please check" will ignored and deleted.
    2) I am NOT considering wordmarks where people have not read the brief (e.g. its is "TrueGrip" not "UltraGrip" and NO teeth logos)
    3) I am excluding considering anyone who sends me a picture of the example wordmark I sent.

    What is working well:
    1) The gripping hand
    2) Colours - blue and pink
    3) Inclusion of the word dentures

    What is not working:
    1) Anything with teeth
    2) Not everyone is considering that we need to add "Pro", "ProPlus" and "Ultimate" as well

    2) Anything where the logo is dominant

    • 3 months ago
    1. zubairsfc
      zubairsfc
      • 3 months ago

      Okay thanks for your feedback and please check designs #174 #176 I am waiting for feedback now

      • 3 months ago
  • MDABDURRASHIDPK1
    MDABDURRASHIDPK1
    • 3 months ago

    #132

    • 3 months ago
  • ssaifislam46
    ssaifislam46
    • 4 months ago

    please check## 64#65

    • 4 months ago
  • gkhimal71
    gkhimal71
    • 4 months ago

    PLEASE CHECK #61

    • 4 months ago

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