Logo for business

Contest Brief

I am creating a FRESH, HUMANE and HEALTHY dog food range.

My business name is 'Jack and Chelo' named after my two small dogs. My tag line is 'real food for small dogs'.

I am a chef by trade, and am passionate about the welfare of animals. I want people to understand that commercial dog food is not looking after our environment, nor is it looking after the health of our pets.
My target audience are predominantly young people aged 20-50 who are conscious about the environment, their own healthy and the health of their pets. They love their dogs unconditionally and have money to spend on their dogs. My customer base sees their dog as a member of the family, and not just an animal.
I will be using humanely sourced proteins- free range chicken, sustainably farmed salmon and wild wallaby, as well as being FULL of vegetables. No cheap fillers or preservatives!

The colours of my brand are green and blue. I have started an instagram account which shows the aesthetic I like- please see @jackandchelo . I also have a basic website www.jackandchelo.com

I want my logo to be clear and minimalistic. Text of the name has to feature. Image is optional.

Other companies that I like their design are as follows:
www.billyandmargot.com
www.thehonestkitchen.com
www.furfresh.com.au
www.scratchpetfood.com.au
www.savour-life.com.au
www.rawandfresh.com.au

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