Logo for a mobile application - sustainability

Contest Brief

Project Overview:

TreeTender is a mobile application that connects tree planters with sponsors to support tree growth and maintenance. We're looking for a logo that encapsulates the essence of our service — nurturing, growth, and the partnership between humans and nature in the journey towards a greener planet.

Objectives:

Create a logo that:

Is identifiable and leaves a lasting impression.
Reflects the core values of care, sustainability, and growth.
Can be easily used across various media (app icon, website, print, merchandise).

Target Audience:

Environmentally conscious individuals looking to make a positive impact.
Tree planters and farmers seeking support for their environmental efforts.
Sponsors of all ages interested in contributing to global reforestation.

Design Preferences:

Imagery: Should include elements that represent trees or growth. Can be abstract or a more literal tree depiction.
Style: Prefer a modern and clean design that is versatile for scaling.
Colors: Earthy tones, with greens being predominant. Open to color variations that convey eco-friendliness and growth.
Typography: Should be clear and legible. We prefer sans-serif fonts but are open to seeing creative font pairings or unique typefaces.

Must-Haves:

The name "TreeTender" must be part of the logo or easily paired with the logo mark.
The design must be original and distinctive, not using generic or stock images.
Versatility to work well both in color and in black and white (for certain uses).

Nice-to-Haves:

A concept that can be animated for digital use.
An adaptable design that could work with sub-brands or additional app features in the future.

Deliverables:

A scalable vector graphic (SVG) file.
High-resolution PNG and JPEG formats.
A favicon version for the website.

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“The very best graphics designer. Won the contest out of 350 participants. His work was exceptional. ”

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