Logo Design for new mobile phone fashion brand

  • Status: Closed
  • Prize: $500
  • Entries Received: 20
  • Winner: smarttaste

Contest Brief

Company name: Joii

Summary: Joii is a novel concept of fashion covers for mobile phones and devices, marketed entirely to a female audience. Joii is more than a company, she is an aspirational fashion brand to be represented by a real-life model/spokeswoman, a muse to women around the world. It is important to note that the brand is presented as, and shall be marketed as, fashion (not tech). Joii will be supported by a blog & seasonal Lookbook. In the details below, I have included five brands which we believe parallel our demographic and image. The finished Joii site will incorporate elements from these brands. We will need a complete CI package later, including product packaging, site, and much further design work for the talented winner. This is a unique opportunity for a budding talent to create a masterpiece that will evolve and grow.

Further details:

Color scheme: Black and Magenta

Joii's roots: Asia, a global fashion hub.

Style: Street fashion (not high fashion)

Type of logo: Text logo. The J element should be styled so that it can be used as a stand-alone abbreviated logo where appropriate.

Product selection photos - See the attached catalog files for sample product selection.

Venues for use of logo: Online , Print ads, retail packaging.

Sales venues: Online direct sales, in future in select boutiques in mall locations.

Brand scope: Sold to customers around the world, translated into 20 languages. We manufacture our own designs, and Joii is a fashion brand.

Demographics: 100% female designs. Age range 15-35 years old. Upper-middle class.

Price point: Middle-upper price range, niche market.

Project notes: Original work only for an original brand. No templates or recycled designs, please don't waste our time with sub-standard work. Zip files will be ignored.

Who is Joii?: Joii is international. A 27-year old professional from Asia, with a fresh outlook on life, out living her dreams. She works only to live. She is whimsical, edgy, playful, fun, creative, artistic, free-spirited. She makes her own rules. Women aspire to be her, men aspire to be with her.

We do NOT want: Tech/geek look, childish look, or any other colors (only black or magenta accepted)

Comparable brands in fashion:

Swatch: http://www.swatch.com/zz_en/home.html
Folli Follie: http://www.follifollie.com/cm-en
Forever 21: http://www.forever21.com/Product/Main.aspx?br=f21
Roxy: http://www.roxy.com.ph/
Havaianas: http://us.havaianas.com/

Good luck and thank you for your logo submission!

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Public Clarification Board

  • sanket123456
    sanket123456
    • 11 years ago

    sir please see #235 #236

    • 11 years ago
  • mariadesigns78
    mariadesigns78
    • 11 years ago

    Hi, please check & rate #209, #218, #222. Thanks...

    • 11 years ago
  • smarttaste
    smarttaste
    • 11 years ago

    #229 , ................ #231

    • 11 years ago
  • vineshshrungare
    vineshshrungare
    • 11 years ago

    #217
    PLEASE CHECK....

    • 11 years ago
  • smarttaste
    smarttaste
    • 11 years ago

    #226

    • 11 years ago
  • miyurugunaratne
    miyurugunaratne
    • 11 years ago

    Please check private message.

    • 11 years ago
  • smarttaste
    smarttaste
    • 11 years ago

    #212

    • 11 years ago
  • NexusDezign
    NexusDezign
    • 11 years ago

    Please, check my options and see private message. thanks

    • 11 years ago
  • Designer0713
    Designer0713
    • 11 years ago

    Please do not reject our entries, we lose points and credits, those things are not easy to obtain... Just choose your winner or rate the entries...

    • 11 years ago
  • Artistikkk
    Artistikkk
    • 11 years ago

    kindly see entry #177.. willing for further modification. Thanks!

    • 11 years ago
  • SSdezign
    SSdezign
    • 11 years ago

    #174

    • 11 years ago
  • SSdezign
    SSdezign
    • 11 years ago

    please check #173 thanks.

    • 11 years ago
  • Designer0713
    Designer0713
    • 11 years ago

    #172 Please see a new option! Thanks! :)

    • 11 years ago
  • design18cs
    design18cs
    • 11 years ago

    Please check #169,#170 and #171. Thanks

    • 11 years ago
  • taganherbord
    taganherbord
    • 11 years ago

    Please check #161.Thanks:)

    • 11 years ago
  • cellfashions
    Contest Holder
    • 11 years ago

    Hi everyone, happy Saturday! To further help you understand what look we're going for, we've updated our catalog files in the brief. Also we really like the look and feel of this site, so imagine the logo as it would fit here, but with black/magenta color scheme: http://www.follifollie.com/cm-en

    • 11 years ago
  • miyurugunaratne
    miyurugunaratne
    • 11 years ago

    Please check #154 and #158 and provide any feedback. Thanks.

    • 11 years ago
  • taganherbord
    taganherbord
    • 11 years ago

    Please check #146.Thanks:)

    • 11 years ago
  • Designer0713
    Designer0713
    • 11 years ago

    #141 Please check my last entry! Thanks! :)

    • 11 years ago
  • hammad143
    hammad143
    • 11 years ago

    #133 #134 #135

    • 11 years ago
  • hammad143
    hammad143
    • 11 years ago

    Hi
    Please check #128
    Thanks

    • 11 years ago
  • Designer0713
    Designer0713
    • 11 years ago

    #126 Please check my new entry! Thanks! Hope you like it! :)

    • 11 years ago
  • cellfashions
    Contest Holder
    • 11 years ago

    Hi everyone! Thanks for all your submissions. Just a tip... imagine this logo in the following venues: A mall storefront, a print ad in Cosmopolitan, a retail product package, and the online ecommerce store. Your submission should feel natural in all these placements.

    • 11 years ago
    1. Shrenik18
      Shrenik18
      • 11 years ago

      Where did I go wrong? Your comments shall really help in improving the designs

      • 11 years ago
  • Shrenik18
    Shrenik18
    • 11 years ago

    Feedback on entry #119 please. Thanks!

    • 11 years ago
  • dipatijoshi2009
    dipatijoshi2009
    • 11 years ago

    any feedbackkk

    • 11 years ago
    1. dipatijoshi2009
      dipatijoshi2009
      • 11 years ago

      Pls check #47, #49

      awaiting your feedback

      Thanks

      • 11 years ago
  • ngdinc
    ngdinc
    • 11 years ago

    #69 #72 #73 #74 Thank you.

    • 11 years ago
  • nomi17213
    nomi17213
    • 11 years ago

    please check #102

    • 11 years ago
  • samslim
    samslim
    • 11 years ago

    please feedback on #91 ! thanks

    • 11 years ago
  • Romona1
    Romona1
    • 11 years ago

    Please give feedback for #89

    • 11 years ago
  • yeaho00
    yeaho00
    • 11 years ago

    #87 Please Check

    • 11 years ago
  • Shrenik18
    Shrenik18
    • 11 years ago

    Hello there! What do you think about entry #83? I'd love to hear some feedback. Thanks!

    • 11 years ago
  • manish997
    manish997
    • 11 years ago

    Pl. check #79, thanx!

    • 11 years ago
  • nfouE
    nfouE
    • 11 years ago

    HELLO PLZ CHECK #70 THANKS

    • 11 years ago
  • yeaho00
    yeaho00
    • 11 years ago

    #68 Please Check

    • 11 years ago
  • creativeartist06
    creativeartist06
    • 11 years ago

    hi

    • 11 years ago
  • Designer0713
    Designer0713
    • 11 years ago

    #59, #60 Please see my designs! Thanks! :)

    • 11 years ago
  • thewolfmenrock
    thewolfmenrock
    • 11 years ago

    how about #55, #56, #57?

    • 11 years ago
  • taganherbord
    taganherbord
    • 11 years ago

    Please check #50 #51 #52.Thanks:)

    • 11 years ago
  • dipatijoshi2009
    dipatijoshi2009
    • 11 years ago

    Hi

    Pls check #47, #48, #49

    Awaiting your feedback

    Thanks

    • 11 years ago
  • mariadesigns78
    mariadesigns78
    • 11 years ago

    Hi, please check private message (click username \"mariadesigns78\"). thanks.

    • 11 years ago
  • hatemmanga
    hatemmanga
    • 11 years ago

    hello #14 OK ?

    • 11 years ago
  • cellfashions
    Contest Holder
    • 11 years ago

    Hi everyone... Please remember, magenta and black only. Thanks for your submissions!

    • 11 years ago
  • whitecat26
    whitecat26
    • 11 years ago

    Feedback to #41 pls....

    • 11 years ago
  • shabnamvejdani
    shabnamvejdani
    • 11 years ago

    Hi, please check #38,#39,#40.I´d appretiate your feedback, Thanks.

    • 11 years ago
  • taganherbord
    taganherbord
    • 11 years ago

    Please check #32.Thanks:)

    • 11 years ago
  • taganherbord
    taganherbord
    • 11 years ago

    Please check #26.Thanks

    • 11 years ago
    1. taganherbord
      taganherbord
      • 11 years ago

      Also #30. Thanks:)

      • 11 years ago
  • nikster08
    nikster08
    • 11 years ago

    Kindly check #27. Feedback and rating would be great. Thanks.

    • 11 years ago

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