Post a Contest

Friendly description of product

Status: Closed
Prize: $80
Entries Received: 21
Winner: mynk16

Winner

Contest Brief

I am looking for someone to lend me a hand to “soften the edges” on the identity of my product/ service and come up with a

1. ad description. ad = Advertisement (In ONE sentence, I am looking for an ad description.)

or

2. elevator pitch (Note that we only have 8 seconds to grab someone's attention. 8 to 30 seconds maximum, 8 seconds being the best. My goal is to explain the product in 8 seconds.
See example here..
https://www.youtube.com/watch?v=bZTWx2bftaw

The “service” is a privacy service and privacy tool (cloaking device) that would add an additional layer of privacy to personal or private information (passwords, codes, confidential or personal info) by taking your data, encrypting it and mixing the data into any file you have available on your computer, smart phone, tablet, etc. in such a way that you can only see the original contents of the file, but you cannot see the protected data without the proper authentication method to reveal the protected (encrypted) contents.

One issue I am seeing is coming up with a nice friendly description for it.

So far, i've gotten words like “hidden”, “secret”, “stash”, “cipher”, “crypt”, “cloak”, etc.. Those words would be considered correct, but the issue is that those words are "dark" and not very friendly or some words are just too technical (geeky) and most people won't understand or get. I'm looking for a light-hearted, friendly or even a playful description would acceptable.(Not too serious. its boring)

In conclusion, I would like the description to be very user friendly and with no negative, complicated words, stigma or dark associations with it. In other words.. Lets make this sound safe and easy instead of "locked down"

Thank you

Recommended Skills

Winner

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Employer Feedback

“Thanks! sorry about the delay. ”

tonymarino79, United States.

Public Clarification Board

vicbaul
- 8 years ago
Is that eight seconds ?! I must have misunderstood the brief. Cest la vie! :-)
- 8 years ago
tverkerk52
- 8 years ago
just take a look at the tagline for stealthmeup, buddy -you will find a great oneliner which can be put in a great 8 second videoclip I am working on.
- 8 years ago
creativeoncall
- 8 years ago
Could you give us time to submit after you've chosen a name in the other contest? I know I'd just be re-doing it then, because using and reinforcing the name in this would make it much better.
- 8 years ago