Create cartoon character company jobs

Project Description: We are seeking a talented graphic designer to create an 8-page folded brochure and an offer card for our company. The final deliverables should be vibrant, engaging, and align with our brand identity, enhancing our communication and marketing efforts. Scope of Work: Brochure Design Type: 8-page folded brochure Size: 10 cm width x 16 cm height per page Reference: Attached Reference Content: Provided upon project commencement Style: To be in line with our existing brand guidelines (bright, engaging, informative) Offer on Card Design Size: 10.5 cm width x 14.8 cm height Reference: Reference in attached Photo as well Details to Include: Name, position, contact information, and logo Deliverables: Final designs in PDF format Open files in Adobe Illustrator...

I'm in need of a seasoned Sales Manager with a proven track record in the security and facility management industry. You'll be mainly responsible for closing deals and building robust client relationships. Your tasks will include: -Generate & Converting leads into sales - Maintaining long-lasting relationships with clients Ideal Skills & Experience: - Experience: More than 3 years in the security and facility management industry - Key Skills: Strong knowledge of customer service practices is essential. Familiarity with CRM systems will also be a great plus. Your dedication to customer service and ability to close deals will pave the way for our company's continued growth and success. Looking forward to working with a results-orientated Sales Manager to join our ...

I am looking to turn a document into a graphically appealing proposal as soon as possible. Must be very quick 24 hour turn around would prefer less than 12 hours. I have lots of pictures, content, and color scheme it just needs to be all implemented into a single document for easy reading and high quality.

Create a presentation for an annual report in either a Microsoft product (Powerpoint, Word) or Google (Docs, Slides). The presentation will be based on data provided - a draft is attached but it is not yet final. Attached is a style of presentation that I am comfortable with, but another style could also be perfectly suitable. The ability to start on this immediately (after I provide the final draft) and finish it quickly is important.

...engaging website content for my multi-service construction firm based in the UK. The primary goal of this content is to attract and convert new clients, therefore it must be both informative and compelling. Key project requirements include: - Crafting moderately technical language that is accessible to informed customers. - Creation of dynamic website content, including text, images and videos to create an engaging user experience. - Emphasis on generating leads and conversions, rather than purely informing customers about our services. The perfect candidate for this role will have: - Proven experience in creating lead-generating content, preferably in the construction or related industry. - Exceptional writing skills, with a talent for producing clear, persuasive and accessib...

will create a 1 min and 30 seconds animation

I'm in need of a logo for a new luxury watch trading related brand. The key requirements for the design are: - Color Scheme: Green and gold. These are the primary colors I'd like to see in the logo. - Incorporating Elements: I would like the logo to incorporate a watch and a globe. These elements symbolize the international trading aspect of the brand. - Design Style: The design should be modern and bold, reflecting the luxurious and high-end nature of the products. Ideal Skills and Experience: - A strong portfolio of logo designs, particularly those for luxury or high-end brands. - Proficiency in using green and gold color schemes effectively. - Experience in creating logos that incorporate multiple elements in a cohesive way. - A modern design aesthetic that can translate i...

I'm in need of a skilled individual who can apply their expertise to complete a 3D modeling task in Fusion 360 software. Below are the specifics of the project: - Task: Completion of a 3D architectural model using Fusion 360 - Required Skills: Proficiency in Fusion 360, particularly in creating architectural models. - Level of Detail: The project demands the creation of a low detailed model. Ideal freelancers should have: - Extensive experience and a strong track record working with Fusion 360. - A portfolio showcasing examples of completed 3D architectural models. - Ability to work effectively in line with given deadlines. - Strong attention to detail, even when creating models with a lower level of complexity. Please respond with examples of your work in this field, as well as...

Hey there, med student! Feeling the gynaecology exam crunch? We've all been there. Here's a chance to crush your exams AND earn some cash (250 rupees per chapter summary!) while you're at it. We need your help creating short, clear summaries of existing gynaecology chapters. Think of it as the ultimate study guide - for you and your classmates! Bonus: Summarizing this stuff will actually solidify your own understanding of the material. Double win! Sound good? Here's what we're looking for: A fellow med student with a good grasp of gynaecology Someone who can take complex info and turn it into clear, easy-to-understand gold ? (think bullet points, key takeaways) Strong writing and editing skills (grammar police welcome!) ‍♀️ The process is super quick: ...

I'm in need of an experienced logo designer who can create a visually stunning logo for my gaming brand. The logo will be heavily inspired by the aesthetic of the popular streamer, Ninja. Key Requirements: - Incorporate a Ninja character into the design - Utilize a bright and vibrant color scheme The final product will be used predominantly online, across various social media platforms and websites. Skills and Experience: - Proven track record in logo design - Experience in creating gaming or eSports logos is a plus - Proficient in utilizing bright, eye-catching color palettes - Must have a strong understanding of the gaming industry and its visual trends.

I am seeking a skilled digital artist knowledgeable in hyperrealism to create an engaging rendition of the iconic Yu-Gi-Oh blue eyes white dragon. Key Details: - The primary focus should be on creating a striking, hyperrealistic dragon. - No specific background is required, the focus should be entirely on the character. - The artwork should be purely digital. Ideal Candidate: - Proficient in digital art - Experienced in hyperrealistic style - Familiar with Yu-Gi-Oh and its character design would be a plus. This is an incredible opportunity for you to let your creative skills shine. Let's bring Yu-Gi-Oh's spectacles to life in an intense and realistic portrayal!

Hello; We are a tech outsourcing firm looking for a logo designer who can bring a fresh, modern and minimalist perspective to the project. You should be able to understand my brand and translate that into a visual identity that stands out. Your ability to suggest color schemes and understand the principles of minimalism will be critical in this project. I have i...outsourcing firm looking for a logo designer who can bring a fresh, modern and minimalist perspective to the project. You should be able to understand my brand and translate that into a visual identity that stands out. Your ability to suggest color schemes and understand the principles of minimalism will be critical in this project. I have included an old logo we had in 2018 as a refence Name of our company 'IC...

...project merges three themes: a birthday celebration, an army theme, and cartoon character illustrations of birthday boy and friends Key Deliverables: - Embracing these themes, create fun, unique, and creative invitation implying an exciting adventure. - use exisiting backdrop and create 3 army characters one based on a real person and 2 others partly imagined - Customize the design to include the birthday boy/girl's name and age and birthday party details - include one black and white colouring page based on the invitation Ideal Experience: - children Graphic design - Character illustration - Experience in designing materials for children's events, particularly elementary-age children. Get on board this mission to create an unf...

I'm looking for a skilled and creative graphic designer to create a logo for my logistics company. Key Requirements: - Color Scheme: As of now, blue, red, green, orange, and gray are under consideration. However, I am open to other suggestions. - Style: While I haven't specified a style, I'm open to different suggestions. Ideal Skills and Experience: - Proficiency in graphic design and logo creation - Strong understanding of color theory and its application in branding - Ability to present various design options to choose from - Good communication and understanding of client's needs and preferences. Please provide your portfolio for consideration. Looking forward to seeing your creative ideas.

I'm looking for a creative and professional logo designer to create a unique logo for my Padel Tennis Company. The logo should incorporate the following features: - **Color Scheme:** I envision the logo featuring orange as the primary color, with black/dark grey as a secondary color and maybe some white thrown in. The combination of these three colors is essential for the overall aesthetic and brand identity. - **Symbolism & Imagery:** The logo should feature a Padel racket and the business name “ Pablo’s Padel”. It's a vital element as it represents the core of my business, Padel Tennis. The design should be sleek and engaging, appealing to the sports-loving demographic. - **Typography:** I prefer a casual and graffiti-style font for the lo...

I am seeking a talented machine learning engineer or data scientist to create an automaton for recognising handwritten digits specifically within mathematical problems. Responsibilities: - Develop a machine learning algorithm capable of recognising handwritten digits - The primary focus will be on mathematical problems - Ensure accuracy and adaptability to various handwriting styles - Configure the algorithm to output recognized digits as digital numbers Ideal skills & experience: - Proficiency in machine learning algorithms and principles - Extensive experience with handwriting recognition software - Demonstrate capabilities in Python, TensorFlow or similar platforms - Have a deep understanding of Optical Character Recognition (OCR) - Familiarity with mathematical pr...

I'm in search of a video editor with a knack for creativity, particularly in crafting motivational videos. The job will involve editing two types of videos: motivational content and case studies. The ideal candidate should have the following skills and experience: - Proficient in adding B-rolls to enhance video narrative - Skilled in setting intermediate animations (e.g., character and object animations) for visual appeal - Capable of sourcing B-roll footage from stock footage platforms Creativity with the work is very much which is most needed. Should be able to catch things initially.

I'm in the process of possibly acquiring , but before I proceed, I need a thorough background check on the company and its owner. The ideal freelancer for this job should: - Have expertise in Open-source Intelligence methods - Be able to investigate and provide comprehensive information on the company's reputation, the owner's background, and the overall trustworthiness. - Have the ability to cross-check for financial fraud, legal issues, and misconduct. - Be able to cover a global perspective in their research, especially focused on the regions of United States, Europe, and Asia. Please provide details on your relevant experience with Open-source Intelligence, as well as any similar tasks you've completed in the past. Your familiarity with conducting such ...

...who can bring a realistic character to life. The animation is intended for film and TV, so quality and attention to detail are key. Requirements: - The animation style must be realistic. Think lifelike movements and expressions. - I'm looking for a character with a wide range of movements - from simple actions like walking and running to more complex combat sequences. The character will also need to be able to perform dialogue, so facial animations and lip syncing are critical. - The output from this project will be used in Film/TV, so experience working on similar projects is preferred. - The animations should be high-quality and suitable for professional production standards. Ideal Skills: - Proficiency in 3D animation software, with a focus on realistic ...

I'm in need of a graphic designer to support my IT business. I need a series of engaging and professional posters and reels that will be used to promote our products both in English and Arabic, with a focus on the latter. Key requirements: - Must be fluent in both English and Arabic with a good understanding of cultural nuances in design. - Your design style should be modern, sleek and eye-catching. - You should be able to highlight our key products: Point of Sale Software and Hardware solutions, Receipt and Barcode printers, currency counting Machines, Softwares for Small and Medium (SMEs) etc. Payment will be per poster and reels with a minimum of 15 posters and 5 Reels per month. Ideal Skills: - Graphic design - Video (Reels) Creation - Proficiency in both English and Ara...

I'm in need of a talented logo designer who can add a "Hiring!" Banner to our Company Logo A in an engaging and creative way. The banner should be bright and eye-catching, catering to social media platforms where we'll primarily use it. Key aspects of the project: - Incorporating the "Hiring!" Banner: This should be seamlessly integrated into the existing logo, creating a cohesive and visually appealing design. - Bright and Eye-Catching Style: The banner should be designed in a way that it stands out effectively and catches the attention of viewers. - Social Media Adaptability: The final design should be optimized for usage on various social media platforms, ensuring it remains impactful across different channels. Ideal Skills: - Strong Logo Design ...

I'm in need of a skilled designer to create a digital company profile that appeals to potential clients as well as investors. The profile should be in a creative and modern style. Key Requirements: - Design a digital profile in the form of a PDF or PowerPoint. - The profile should be attractive to prospective clients and investors with a creative and modern aesthetic. - The design should be aligned with the tone and style of our company. Ideal Skills: - Proficiency in graphic design software. - Previous experience in creating company profiles especially for client acquisition and investor attraction. - Ability to understand and adhere to the company's tone and style requirements. Deliverables: - A high-quality, digital company profile in PD...

I am seeking a skilled app developer to create a user-friendly application compatible with both iOS and Android platforms. The main functionalities of this app are centered on online transactions and creating an engaging user interactive experience. Ideal Skills: • Proficiency in iOS and Android app development • Experience with creating transactional functionalities • Expertise in user interface and engagement features development Experience: • Should be something like urban company. This project demands innovative thinking and excellent technical skills. If this aligns with your expertise, I would love to hear from you.

I'm looking for a skilled developer familiar with Odoo to customize our invoices. The main requirements are as follows; - Add our company's name, address, and logo on the top of the invoice. - The information should appear in a specific format that I will provide. The ideal candidate for this project should have experience working with Odoo and be able to implement the required changes in a timely and efficient manner. Experience with customizing invoices in Odoo is a big plus.

I am looking for a skilled 3D artist who can create an extensive tutorial/course aimed at beginners. The course should be based on the game Dragon Ball Z Kakarot, specifically the fight scene between Young Goku and King Piccolo. Requirements: - I need the course to be at least 2-6 hours long or longer if needed. It should be detailed and cover all aspects of 3D modeling, animation, and VFX using Blender. - The course needs to be beginner-friendly, so please keep this in mind when designing the content and pace. - The aim is to recreate a specific scene from the game, so the course should include step-by-step instructions on how to achieve this.) Ideal Skills: - Proficiency in Blender - Strong understanding of 3D modeling, animation, and VFX - Experience in creating tutorials or c...

Project Description: Cartoon for a Political Digital Magazine Skills and Experience: - Strong experience in creating digital illustrations - Proficiency in depicting political themes and subjects in a visually engaging manner - Ability to capture the essence of a political message through cartoon illustrations - Understanding of the digital magazine format and the need for concise, impactful visuals - Knowledge of current political events and issues to create relevant and timely cartoons Requirements: - Create a digital illustration for a political cartoon for a digital magazine - The cartoon should consist of 1-3 frames or panels - The style should be digital illustrations - The main theme of the cartoon should be political, highlightin...

2 api only to pass value. Work with ftp

...looking for a talented 2D animator who can bring to life a series of around 197 short videos. These animations will be in a cartoon style, aimed at a teenage audience. Key Requirements: - The animations need to be engaging and easily digestible, as each video should be less than 1 minute in duration. - This job involves creating multiple videos, so efficiency and consistency in your animation style is crucial. - The ideal candidate will have experience in creating animations specifically for teenagers, ensuring the content is relatable and appealing to this demographic. Skills and Experience: - Proven ability to create high-quality 2D animations, ideally in a cartoon style. - Previous experience in creating animations aimed at teenagers is highly preferred. -...

I'm currently looking for a skilled Social Media Coordinator to elevate the online presence of my company s work , Tetra EdTech Limited. Key Responsibilities: - Content Creation: As my Social Media Coordinator, I would like you to focus on creating engaging and creative posts and videos that align with our brand image and resonate with our target audience. - Social Media Management: You will be responsible for managing our presence on Facebook and Instagram specifically. This includes maintaining our brand voice, responding to comments, and ensuring a consistent posting schedule. - Audience Adaptation: Understanding and adapting to our changing target audience is a crucial aspect of this role. Our audience may shift between students, teachers, and parents depending on the pro...

I'm looking for a talented logo designer to create a fun and inviting logo for my food chain, Fast Food Haven. Key Elements: - Mascot or Character: I would like the logo to include a cheerful and appealing character or mascot that can help personify our brand. - Food Item: Incorporating a stylized representation of a popular fast food item could be a great way to make the logo more relatable and memorable. - Abstract Icon: An abstract icon can also be included in the logo design to add to its visual appeal and make it more versatile for various branding applications. I envision the logo to be fresh, eye-catching, and easily recognizable. It should appeal to a wide audience, especially families and the younger demographic. Ideal Skills and Experience: - Exp...

...logo's in various formats. Please no lighting bolts! Thanks! I require a talented designer who can create an eye-catching partial van wrap design for my electrical services company. Key Deliverables: - Create a design using the company logo and contact information. The logo will be provided upon project commencement. - The color scheme of the design should predominantly include blue, black, and white. Ideal Skills: - Strong background in vehicle wrap design or similar projects - Proficient in Adobe Illustrator or similar design software - Excellent creativity and problem-solving abilities - Attention to detail and ability to communicate brand effectively in the design The goal is to create an engaging and professional partial wrap desig...

Name of the company: The Australian Indian Ensemble Elements to be used: Goddess Saraswati, Veena, musical instruments and Sydney Opera House. Colours: Blue, white, green etc Font: Can be slightly fancy and creative but still easy to read and look at Theme/style: can be bold, creative but still modern and sophisticated. Design concepts are ready and can be shared upon project finalisation.

...endowed with an eye for classic elegance. Your task will be to conceive an exclusive, classic serif font type logo for my company. The design should: - Reflect the full name of my company (Henry Dean Projects) - The font for Henry Dean can be different to the word Projects. I would prefer the Henry Dean to be more fancy, and the word projects to be more plain. All words must be legible - Dark green background and champagne coloured lettering - the 'gentleman' image attached is an idea for the font - the green car is the dark green colour that is preferred - the other image is the vibe - Convey an ambiance of elegance and exclusivity - Express the high-end nature of my company by presenting a memorable visual image through text alone Ideal Skills: -...

I'm in need of a simple yet sophisticated design for my company's logo, XYZ Corporation. This logo will be primarily used for print materials. Key Points: - I'm looking for a minimalist style, something that's clean, timeless and professional. - The design should emphas...emphasize the name 'ZBD Corporation', possibly with a subtle, uncomplicated symbol or graphic. - The final product should translate well in printed materials, with no loss of quality or detail. Ideal Freelancer: - Graphic Designer with experience in minimalist design, especially for corporate or brand identities. - Previous projects that show a strong understanding of print design and the ability to create seamless, high-quality graphics for print. Please share your portfolio or ...

Looking for a talented illustrator to bring my children's book to life with engaging cartoon style illustrations. - Style: The illustrations should be in a cartoon style, bright and appealing, capturing the whimsical nature of children's imagination. - Age Group: The book is targeted towards children, so illustrations must be age-appropriate and attractive to this audience. - Quantity: I'm looking to commission between 10 to 20 illustrations, depending on the pages of the book. Ideal applicants should have: - Proven experience in creating cartoon style illustrations. - A solid understanding of what appeals to children and can draw in a style that children will love. - The ability to meet deadlines, as this project is on a strict timeline. Looking f...

I need a concise but compelling company profile for my restaurant, focusing on its history, presence, background, achievement and vision etc. This profile will be used primarily for print materials, so I don't need photography included. Key deliverables: - A professionally written company profile highlighting the history, presence, background, achievement and vision etc. of the restaurant. - The content should be concise, engaging, and suitable for print materials. - No need for photography to be included. Ideal Skills & Experience: - Proven experience in creating F&B company profiles, particularly for restaurants or within the food industry. - Proficient in writing concise, engaging, and professional content. - Previous experience with print material...

...Trading: Tools for users to manage their personal collections Options to mark items as available for trade and create wishlists Automated matching system to connect users based on their trade preferences and wants Trade proposal and negotiation system Real-time chat feature allowing users to discuss trades and negotiate directly within the platform Image Recognition: Image recognition technology to identify items from photos Users can take a picture of an item to search for it in the database Display of item details, including description, price, availability, and seller information Collection Tracking: Users can add items to their collection Tracking collections by character, editions, type of item, and more Displaying the current market value of items based on selling...

Just create 2 api to pass value. WOrk with ftp only. Simple work

I need a unique and impactful logo designed for my international surrogacy company. Key Requirements: - Uniqueness: The logo should stand out and be different from other surrogacy company logos. - Professionalism: It should reflect the high standards and professionalism of our company. - Urgent: I need this project to be completed as soon as possible. Please note that I have not specified colors or messages for the logo. I am open to your creative suggestions and designs. Ideal Freelancer: - Experienced in logo design. - Able to deliver quality work under tight deadlines. - Excellent communication skills to understand my vision and incorporate it into the design. If you have a portfolio or similar work that you can share, that would be greatly helpful. Looking...

I'm looking for a talented artist to create a minimalistic cartoon character based on a paperclip with arms, eyes and legs for my project. The character will convey a focused emotion and will be illustrated in two different scenarios. There will be more work if the first 2 are suitable. - Climbing out of a cardboard box. - Picking up litter. The character should exhibit a unique blend of simplicity. This project is perfect for freelancers with experience in character design and a knack for minimalism. Particle knowledge of conveying emotions through characters would be desirable but not mandatory. Feel free to reach out if you have any queries. See the picture for the sort of thing I'm looking for.

...illustrator to bring to life two children's books, using the lyrics of my viral songs "Little Brown Girl" and "Little Brown Boy". Whoever can create the best book covers for both books according to the style and description I've provided will be chosen to illustrate both books in it's entirety. Total budget for both complete books is $650. There will only be 12 illustrations for the girl book and 13 illustrations for the boy book. Here are the character descriptions for the 3 boy characters: Character A: Age 7, Full curly afro, caramel-skinned, on the right of the cover Character B: Age 7, Dread locks, dark-skinned, in the center of the cover Character C: Age 10, Braids, light skinned, on the left of the cover I...

I'm in search of a talented illustrator who can provide us with cartoon-based illustrations. The targeted audience for our book is kids aged 6-10. We need between 10 to 20 illustrations. The book is about a classroom of kids learning about learning disabilities and adhd and how they each have special skills. - Expertise: * Proficiency in cartoon-style drawing * Experience in children's book illustration * AWARENESS of what appeals to kids aged 6-10 Ideally, you should come with a knack for creating fun, engaging cartoon masterpieces to ignite the imagination of kids. Your art should be dynamic, color-rich, and age-appropriate. Show us your portfolio if you think this is the right project for you.

I need some to create a letter head and upon completion i need editable word file and print ready file

...producer who can create a highly complex and experimental beat for my upcoming EDM trap dubstep song. The beats should be energetic and upbeat, delivering a blend of intensity and rhythm that will captivate my listeners. Key Requirements: - The beats should be crafted using electronic effects and samples, reflecting a modern and edgy sound. This element is crucial to the overall vibe of the track. - The beat structure should be highly complex and experimental, pushing the boundaries of conventional EDM trap dubstep beats. I'm looking for something that stands out and excites. Ideal Skills and Experience: - Proven experience in producing EDM trap dubstep music with a portfolio of energetic, experimental, and upbeat tracks. - Proficient in using electronic effects and sampl...

I need a talented designer to creatively illustrate a company overview brochure with an artistic style. Your task involves using relevant design elements that bring color and life to our company's story without using traditional, general information. Key information: - Though the specific content for the brochure was not provided, we broadly want to focus on the company's history, the services we offer, and client testimonials. You'll need to design and layout the given information in an eye-catching and engaging manner. Ideal Candidate: - A designer with a keen artistic eye and a portfolio showcasing previous similar work is desired. - Excellent communication skills are critical for understanding our requirements and suggesting creative inputs. - Proven experience ...

I am in search of a skilled 2D animation professional. You will be creating a 2D-style video for the primary aim of promoting my brand. The target audience for this video is primarily adults. Key Responsibilities: - Develop a visually appealing and engaging cartoon-style 2D animation video - Clearly convey the brand's message and values - Ensure that the video is suitable for an adult audience Ideal Skills and Experience: - Extensive experience in creating 2D animations, particularly in a cartoon style - Proven track record of developing successful brand promotion videos - Excellent understanding of adult audience preferences and sensibilities - Strong communication skills to understand and translate my brand's core values into animation Your engaging and profess...

I need a concise but compelling company profile for my restaurant, focusing on its history, presence, background, achievement and vision etc. This profile will be used primarily for print materials, so I don't need photography included. Key deliverables: - A professionally written company profile highlighting the history, presence, background, achievement and vision etc. of the restaurant. - The content should be concise, engaging, and suitable for print materials. - No need for photography to be included. Ideal Skills & Experience: - Proven experience in creating F&B company profiles, particularly for restaurants or within the food industry. - Proficient in writing concise, engaging, and professional content. - Previous experience with print material...

I require a talented animator capable of creating captivating 2D animations for...animations for my original love-themed song. The animation should revolve around human characters that act out the story of the lyrics. Black and white sketches can also do the job. The selected freelancer needs to: - Master 2D animation techniques, with a portfolio demonstrating previous similar projects. - Have a deep understanding of storyboarding, to create compelling narratives in line with the song. - Be gifted in character conception and development, specifically for human characters. - Demonstrate the capability to translate emotions into animation to align with the love/relationship theme of the song. Impress with your fluid animation skills and walk with me through this lovely cr...

I'm seeking an experienced developmental editor, speci...developmental editor, specifically expert in female-focused erotic romance. - Proficient in similar genre editing - Ability to understand and enhance character development - Skilled in pacing and maintaining tension in erotic narratives Rather than a strict editing job, your role is to also enhance the sensuality and romantic components. I hope you're equally passionate about character development, and able to create ones that readily resonate with female readership. Key themes within my manuscript include forbidden romance and exploration of desires. Please pay extra attention to these aspects. Ensure they are tastefully incorporated to ultimately create an enticing and captivating narrativ...

I require a skilled developmental editor well versed in female erotic romance genre to refine my manuscript, which is more than 50,000 words. Familiarity with the Chicago Manual of Style is preferred. The focus areas are: - Character development - Plot structure - Dialogue and chemistry The ideal candidate should have a solid understanding of the key elements that make a compelling female erotic romance, along with a strong ability to edit and polish narrative and conversation without losing the original tone and intent. Experience in the genre is essential.