Stoyan found himself inspired in any kind of arts, especially in visuals, he decided to be part of the high school acting club and the photography one. He spent the next few years working as a professional photographer while still studying in high school. Stoyan has always been drawn to telling the stories of real people. So, he decided to push even more boundaries in his life when finishing high school. Stoyan moved to Sofia with a dedication to narrative storytelling, finding joy in his work making beautiful images to tell great stories not only in the photography world, but now with self-taught inspiration and hard work, he took a video marketing course at the University of Software Engineering. From here, Stoyan has quickly established a name for himself as a talented director, cinematographer and video editor. Working with one of the greatest artists in Bulgaria, he has collected an impressive showreel of music videos, branding commercials and photoshoots.