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Create/Manage a PPC Campaign
“Shane was able to turn around my PPC campaign and I will continue to use him in my projects going forward. He is affordable, timely, and efficient and I would recommend him to anyone who need guidance and help with their marketing.”sbarber12 1 year ago
Founder/ Principal ConsultantOct 2011
Principal Consultant & lead strategist for SQDM, a digital marketing agency offering a wide range of strategic marketing services. Notable projects include many Universities such as Louisiana State, Florida International, Boise State, and University of Arizona. 100% year-over-year growth training enrollments for National Math + Science Initiative. Supported growth strategies for venture-backed technology startup BigFoot Networks through acquisition by Qualcomm Atheros.
Director of MarketingSep 2011 - Jan 2013 (1 year)
Marketing for venture-backed golf equipment startup. Developed and led marketing digital strategies relying heavily on social media marketing, pay-per-click (PPC) advertising, SEO, content creation strategy, and email marketing. 60% growth in direct-to-consumer sales.
Vice President of MarketingSep 2009 - Sep 2011 (2 years)
Leader of all marketing functions for New England College of Business (NECB). Developed annual marketing plans which resulted in 500% increase in student enrollment. Enrollment and revenue growth resulted in the college becoming profitable for the first time in a decade.
Merchandising ManagerMay 2005 - Sep 2007 (2 years)
Managed e-commerce special projects across all Callaway Golf brands. Specific areas of focus included: influencer marketing, distressed inventory, pre-owned equipment, and direct-to-consumer sales. Played a key role in launch of [login to view URL], the first direct manufacturer-to-consumer e-commerce website in the golf industry. #221 of Internet Retail Top 500 in 2007.
Bachelor of Business Administration (B.B.A.)2002 - 2005 (3 years)
Google Adwords Professional - Search Advertising (Advanced Search) (2014)Google
This certifies my depth of knowledge for the Search Advertising tools in Google AdWords
US English Level 198%
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