Sebastian U.

Architect turned out copywriter. Does this seem odd? Far from it. Let me tell you why. Architecture is not about learning how to build. Is about understanding the needs of the people you need to build for. Apart from all the technical aspects of architecture, I learned how people think, how they interact with what`s in front of them and most of all, I learned what makes them click. Needless to way that this skills proved golden when I shifted my career to copywriting. Since then I did copywriting on projects from different industries: medical, entertainment, engineering, self-help, HoReCa etc. And because a copywriter`s job is to write that message that clicks with the customer and makes him buy, my passion for pshychology did the trick. But that is not all. I strongly believe that a copywriter must also know a lot of marketing. You can`t write for the market if you don`t understand how it works. And it is fascinating after you understand it.