Paul B. Profile

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$48 USD / hour

williamsport,

united states

$48 USD / hour

It's currently 8:36 AM here

Joined October 22, 2014

0 Recommendations

Paul B.

@paulbleichner

0.0

(0 reviews)

0.0

$48 USD / hour

williamsport,

united states

$48 USD / hour

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Jobs Completed

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On Time

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Repeat Hire Rate

Strategist. Writer. Designer.

While I am a designer, writer and strategist, my greatest skill is in listening. With an undergrad and graduate education in architecture and over 25 years experience in mainstream marketing, I put a lot of science into my art; pragmatic research meets creative intuition. Also see [login to view URL] I have created award winning projects and campaigns across the industries—in B2B, services and consumer—for dozens of clients like Coca-Cola. Chiat Day, Nissan, Emory University, Radisson Hotels and The Jekyll Island Club. Over the years I have developed insight into sales processes, the pipeline and CRM. I use the latest Adobe CS, and have a working knowledge of HTML, CSS, SEO, and Wordpress. I solve problems and seize opportunities.

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Portfolio

Nearly everyone who designs building details (exteriors and interiors) knows Fry Reglet has a product to meet their needs, from roof flashing, plaster and drywall reveals and moldings, ceilings and acoustic panels to column covers and metal wall surface systems.

The 148-page Fry Design Guide is also the annual catalog for this innovative company based in Georgia. I built this catalog with provided architectural drawings and new photography; wrote lots of new marketing copy and shopped the final production and printing (USA, 5 colors and spot varnish). Fry Reglet is all about the details.

Fry Reglet Design Guide (Product Catalog)

1706964

I was asked to concept, write and design this property brochure to intrigue potential buyers long before they actually see the property. While the copy is heavily weighted with superlative adjectives, a bit of poetry slips in now and then. The key for me is to then use the design to complement the architectural character of the home.

Real Estate Property Brochure

1706956

The grand tradition of the Jekyll Island Club began a century ago when it was founded as an exclusive retreat for members of America’s highest society. The grand re-opening was supported in part by marketing, advertising and public relations of my agency, BBM&B and received the American Marketing Association’s Best of Show award. I concepted, wrote and designed this Radisson-standard rack Brochure, photography by Paul Beswick.

The Jekyll Island Club Rack Brochure

1696696

Press Release for Bridge Designs

1696681

Industrial eMail Campaigns

1696665

Artist Gallery Statement

Fry Reglet Design Guide (Product Catalog)

1706964

Real Estate Property Brochure

1706956

The Jekyll Island Club Rack Brochure

1696696

Press Release for Bridge Designs

1696681

Industrial eMail Campaigns

1696665

Artist Gallery Statement

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Experience

Larson Design Group

Jan 2012 - Sep 2014 (2 years, 8 months)

• Brand Steward for all marketing, advertising and new business activities for Larson Design Group, employee owned, 260-person firm (January 2012) of award-winning architects, engineers, surveyors and consultants founded in 1985. LDG has earned a reputation for client-centered design and exceptional service. • Support Excellence in Leadership working directly with key firm management and knowledge leaders in energy, brand architecture, transportation, environmental, municipal, site design and survey. Report on all marketing actions, initiatives and results. • Marketing Strategist and Planner integrating day-to-day group management with departmental response to growth initiatives. Creation, execution and management of strategic marketing action plans and capture strategies for (currently) 8 offices and 12 service lines. Provide market research, strategic planning and reporting for new market development. Emphasis on metrics, analysis and measuring results; deliver insightful presentations to business units and executive management. • Line Item Budget Responsibility for internal and external teams providing proposal development, media relations, advertising, events planning and management, web and social media presence, direct response and a wide range of collateral materials. • Mentor a Team of 4 marketing and design specialists integrated with the firm-wide client development team. • Advanced Firm-Wide Marketing Data for projects, people and performance (Deltek Vision).

Bleichner, Inc.

Jun 2011 - Jan 2012 (7 months, 1 day)

A very productive period between corporate positions: proof positive that the creative network is thriving. Solo projects included: • National Park Service – Chattahoochee River National Recreation Area, Atlanta, Georgia: authored a marketing communications plan for the “River Rising” initiative. River Rising seeks to inform all users of the river about the dangers of rapidly rising waters from Buford Dam through signage, media relations and social media; a multi-pronged approach with numerous public and private partners. • Ocoee Zipz Zip Lines, Ocoee, Tennessee: Branded and designed the first generation website (www.ocoeezipz.com) for the new zipline adventure course from Ocoee Outdoors located along the mighty Ocoee River in Tennessee. An obsession with the characters from The Wizard of Oz informs much of the creative. • Georgia Music Warehouse, Savannah, Georgia: conceived and executed the Holiday retail campaign for this rapidly growing musical instrument retailer based in Savannah, Georgia. Outdoor, radio and magazine inserts resulted in a very strong showing with triple digit ROI. Clearly, print advertising is alive and well for niche retailers. • Instructor, Gwinnett Technical College, Lawrenceville, Georgia: Instructor in Continuing Education, teaching courses in preparation for the LEED exams. • Built out the bones of my personal and professional website at www.paulbleichner.com. Working for a difficult and highly critical client, I’ve just begun the process of collecting the wide range of personal and career portfolio.

Travis Pruitt & Associates, Inc.

Aug 2008 - May 2011 (2 years, 9 months)

• Strategic planning, oversight and execution of all marketing and new business activities for Travis Pruitt & Associates, a 40-year old, 60-person firm of civil engineers, surveyors, landscape architects and environmental scientists. The firm has two offices that provide services to the Southeastern US. My goal was to create a marketing-centric business culture focused on client service and project quality. • Responsible for strategic planning, oversight and execution of all marketing and new business programs for TPA and sister companies eGPS Solutions, Inc. (large scale RTK network developer offering centimeter-accuracy GPS signals) and Champion Instruments, Inc. (precision positioning equipment developer and manufacturer). I also worked with GreenPoint US, LLC (a Service Disabled Veteran Owned Small Business of engineers and surveyors) which has earned a reputation for training in sustainability issues and LEED exam preparation. I co-authored presentation and course materials and also served as an instructor. • Research and creation of strategic plans for each business unit, followed by execution and progress tracking of plans and individual industry initiatives. Plans were based on benchmarks and revenue projections, and included: brand development; email, cold calls and conference attendance; internet presence and promotion; advertising; media relations; and others. Reported bi-weekly on all marketing actions, initiatives and results. • Position was both strategic: managed and produced the actions outlined in each plan including concepts, copy, artwork, design, and digital, print, mail and e-mail fulfillment and other productions. This position required a wide cross section of talents and skills to function as marketing strategist, brand manager, copywriter, art director, web designer/master, production manager, database miner, proposal writer…

Education

Graduate College of Architecture

Georgia Institute of Technology,

United States

1978 - 1980

(2 years)

B.S. (architecture)

Georgia Institute of Technology,

United States

1973 - 1976

(3 years)

Qualifications

GBCI

2008

The LEED (Leadership in Energy & Environmental Design) Professional Credentials were developed to encourage green building professionals to maintain and advance their knowledge and expertise. A LEED credential provides employers, policymakers, and other stakeholders with assurances of an individual’s level of competence and is the mark of the most qualified, educated, and influential green building professionals in the marketplace.

Publications

Georgia Engineer magazine: Future Engineers Compete To Assemble Aircraft With Robots

A4 Inc. for the Georgia Engineering Alliance

I wrote this article to feature a thought leader at the firm I was working with. This engineer mentored the students who competed in the program. The publication ran the article word for word, headline, subheads, and body copy.