Hande O.

- Collaborate with team and the other creative teams to understand strategic changes and their impact on an app’s conversion and performance (organic and paid) on both iOS and Android platforms. - Define KPIs for campaigns and develop marketing plans accordingly. - Manage and optimize marketing campaigns and run initiatives end-to-end on all performance channels. - Work closely with 3rd parties such as Facebook, Google, Adjust, Unity ads and the other ad networks. - Continuously A/B test and deliver new approaches based on the results. - Identify key growth opportunities by crunching numbers and analyzing performance. - Propose and implement successful optimization strategies and solutions based on data. - Working with data sets and deduce actionable insights and deeply understand our app users, what makes them keep using our products, what drives churn. - Daily, weekly, and quarterly reporting. - Identify key growth opportunities by crunching numbers and analyzing performance.