Natalia V. Profile

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$50 USD / hour

bogotá,

colombia

$50 USD / hour

It's currently 4:09 PM here

Joined February 5, 2015

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Natalia V.

@nataliavelcon

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(0 reviews)

0.0

$50 USD / hour

bogotá,

colombia

$50 USD / hour

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Journalism/Communications/ Marketing

Brand manager, with extensive experience in brand communications management and development of strategies nationwide. I have worked in large consumer companies, leading teams working as part of the brand team and as a consultant in worldwide agencies. I have been particularly successful in the planning, execution and creation of integrated marketing plans (ATL, BTL, PR, Digital, E-commerce, Retail).

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Experience

Reebok

Sep 2012 - Oct 2014 (2 years, 1 month)

Support Marketing Director in the briefing, evaluation and presentation of communication materials that support business goals. Work with Product Marketing and Go-To-Market to ensure clear positioning of key product concepts, including understanding of distribution channel, target consumer and key messaging. Understand local business and marketing needs and champion them with cross-functional partners. Write effective business briefs that inform marketing communication briefings. Champion communication with Regional Brand Marketing, Product Marketing and Go-To-Market teams on assigned initiatives. Own communication with teams on marketing initiatives to ensure alignment and seamless execution. Lead reporting on marketing initiatives, including collection and evaluation of tools and sharing of best practices. Work with key stakeholders (Product Marketing, Go-To-Market and Marketing Operations and HUB marketing teams) to select key products for seasonal photo shoots and own sample ordering process. Experience with integrated marketing campaign tactics including advertising, digital, public relations, event marketing and retail point-of-sale. Superior organizational and project management skills. Excellent communication skills. Proven analytical and problem solving skills. Ability to influence within a highly matrixed organization. Strong interpersonal skills. Multi-tasker who is flexible and thrives in fast-paced, dynamic environment. Individual contributor.Team player.

adidas

Jun 2010 - Aug 2012 (2 years, 2 months)

Define and implement cohesive local PR and Event strategies and their role in building towards overall brand direction.Manage the development of all below-the-line communication tools from conception to execution ensuring that all projects are on time, within budget and on brief. Oversee and guide the development, implementation and measurement of PR plans and executions. Works alongside Brand Communication leads within the categories. Work with local PR external agencies to ensure alignment with Regional and Global PR and Event team thus facilitating the adoption, building and launching of local PR activities. Develop and implement category specific PR stories into local PR channels (e.g. press releases, press conferences, ...). Maximize regional PR coverage and exploit insights/analytics to monitor growth and share of brand presence. Manage development and design of concepts for locally relevant events, fairs and exhibitions in territory. Build and establish excellent media relationships & event network. Manage and monitor the PR and Events budget. Local crisis management. Proven success at developing and inspiring PR strategy with advanced thinking and creative solutions. Demonstrated understanding and experience delivering solutions across all PR platforms. Demonstrated experience working on international campaigns and multi-disciplinary teams. Good Media relations / networking. Passion in sports / fashion. Excellent communication and presentation skills. Fluent in English and Spanish communication skills (writing and verbal)

Burson-Marsteller

Jun 2009 - May 2010 (11 months, 1 day)

Be an integral member of the account team and service the client through research, media relations, writing, program development and management, and day to day account administration. Enthusiastic, tireless, passionate and driven people. Writing media relations materials to include pitch letters, news releases, backgrounders, fact sheets & bios. Developing pitches and working with targeted media on story development. Program execution and daily client service.Handling media relations activities that include list building and maintenance, daily media monitoring, and scanning media to identify opportunities for clients. Strategic counsel and execution aligned with our client’s business objectives. Deliver expert guidance and implementation support on critical communications issues. Build awareness and buy-in around a new corporate vision. Design a strategy to reach local constituencies and national influencers. Develops solutions that sustain corporate value and drive business results. Key accounts: Goodyear, Vale, Fiat, American Airlines, Everis and Colsubsidio.