Morteza M. Profile

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$15 USD / hour

watertown,

united states

$15 USD / hour

It's currently 3:54 AM here

Joined December 22, 2014

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Morteza M.

@mortezamoghaddam

0.0

(0 reviews)

0.0

$15 USD / hour

watertown,

united states

$15 USD / hour

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Web Analyst

I got my Master's in Marketing Analytics and I have a great experience in Analyzing data by doing both descriptive statistics and inferential statistics by using SPSS, R and SAS ( Using Crosstabs, ANOVA, MANOVA, t-test, Factor Analysis, Regression and Cluster Analysis) for fast food, entertainment and tech companies to measure brand awareness, brand’s personality, brand’s permeability, brand affect and brand loyalty. I have a Google Analytics certificate and I can track visitor behavior on your website and manage your Facebook Ad's, bring traffic to your landing pages, detect the behavior and report them based on the goal conversions. Yes, I am a Data Scientist!

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Experience

GainStreet

Oct 2014 - Present

• Built and managed content test campaigns, guiding key strategic business decisions in marketing and product development • Gained a fluent working knowledge of analytics tools and methods including: Google Analytics, Google Tag Manager, Marketing funnel optimization, statistically significant test design, & social media campaign optimization • Mined data and insights that drove key strategic business decisions • Led the Web Analytics project of GainStreet website using Google Analytics, Adobe Analytic, Facebook Analytics and Adobe Web publisher to find the high-valued visitors, conversions and helped GainStreet to find the target audience to invest on its products

Habitat For Humanity

Nov 2014 - Feb 2015 (3 months, 1 day)

 Helped with setting up Google Analytics account and tracking codes for the organization’s various web assets (e.g. mobile apps, website, blog, social media)  Trained staff on how to track performance, set up reports and analyze the data collected online  Set of guidelines for data collection, interpretation and analysis  Created dashboards to report online visitor behaviors including bounce rates, most visited pages, and info graphics of visitors for various departments to take marketing actions and make decisions

Protobrand

Jan 2014 - Sep 2014 (8 months, 1 day)

• Collaborated on an 11 person team to deliver consumer insights that drove marketing strategy for companies such as Apple, Panera bread, Groton’s and WBUR survey analysis to get more insights about the customer behavior and developed custom quantitative primary research projects for Protobrand M4 Platform to enhance reliability of clients market research projects • Analyzed data by doing both descriptive statistics and inferential statistics by using SPSS and SAS soft wares ( Using Crosstabs, ANOVA, MANOVA, t-test, Factor Analysis and Cluster Analysis) for Panera Bread, WBUR, APPLE, Nike, Adidas, Corona, Hill Holiday, Lowe’s, P&G, Foster Farms, Havas, Coca Cola, Dunkin Donuts, Berklee, Saatchi & Saatchi and Gorton’s to measure brand awareness, brand’s personality, brand’s permeability, brand affect and brand loyalty • Prepared reports of analysis and presented to the internal company’s meeting to prepare for the final presentations for the clients • Collaborated on designing the online questionnaire for the internal projects and clients to get the data needed for the analysis