I have a Ph.D in Social Psychology from Clark University, where I completed my dissertation on how consumers construct their identities, in part, from the brands they use. I use my education and experience with custom-designed research as a starting-point from which I can build personalized research programs for brands. I have worked to design and deploy market research for brands across categories, including: QSR, coffee, radio, automotive, CPG, pharmaceutical, streaming services, among others. In these studies, I use a number of advanced analytics to mine for hidden trends in the data that reveal in-depth consumer insights. I then use these insights to make strategic data-driven recommendations to help brands grow.