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$50 USD / hour
Flag of AUSTRALIA
sydney, australia
$50 USD / hour
It's currently 6:24 PM here
Joined May 22, 2012
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Joel T.

@joeltrethowan

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$50 USD / hour
Flag of AUSTRALIA
sydney, australia
$50 USD / hour
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Media & Marketing Expert

I am the Business Director of a boutique nomadic media agency ([login to view URL]). We have a variety of small to medium clients and manage strategy, planning and buying across all traditional channels as well as digital and full social media management. We are on freelancer to enable an audience to obtain service from a highly experienced marketing and media professional, without the high overheads often experienced with a direct agency, as we have no overheads. You are only paying for talent and time. We are nimble, transparent and dedicated.

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Experience

Business Director

Alchemy One Media
Aug 2013 - Present
We are a media agency offering a diverse range of services minus the fluff, overheads and politics found in larger agencies. Avoiding the cookie-cutter approach, we provide a more nimble, transparent and personalised service. Your business goal is our priority and passion, not awards or well-fed egos. Our focus is on results. We provide full media strategy, planning and buying across all traditional channels as well as digital and full social media management. Clients include: DuPont Pioneer, A Magazine, Where the Wild Things Grow, StartOut Australia, Adelia Fine Foods www.alchemyone.com.au

Marketing Manager

Microsoft - Australia
Aug 2012 - Sep 2013 (1 year, 1 month)
-Key contractual role to assist in the launch of both the Windows 8 operating system as well as the Office 2013 software refresh. -Key lead in managing key partner relationships. -Key lead in planning and executing partner specific marketing plans to achieve business, revenue, market share and profitability objectives. -Responsible for reporting on market research and competitive trends within the industry, including weekly GFK data.

Product Manager

Universal Sony Pictures Home Entertainment
Jul 2011 - Aug 2012 (1 year, 1 month)
-Build highly effectively relationships with Licensing partners that form part of our annual brand plans and deliver increased Home Entertainment success - with a key focus on our primary partners Mattel and LEGO -Manage the local Home Entertainment licenses of the 2 biggest family DTV properties in market, Barbie & LEGO -Build and execute best in class Marketing Plans for titles, and longer-term brand campaign activity. -Work intimately closely with Publicity, Promotional and Media Agencies, and other third party Suppliers to deliver best-in-class campaign activity. -Consistently deliver impactful presentations to Business and external stakeholders. -Work closely with National Sales Manager and Account Managers to maximise results across the business Portfolio including tailored marketing programs for key Accounts. -Analyse Portfolio and competitor performance to extract learnings and most effectively shape future plans. -Develop and maintain strong working relationships with International Marketing Teams, and Local Acquisitions Team, including proactive communication on title performance. -Manage the full product P&L, including management of marketing spend, purchase order process and reporting on title / Portfolio performance, as appropriate.

Education

Bachelor of Media & Communication

Swinburne University of Technology, Australia 2005 - 2008
(3 years)

Qualifications

Advanced Diploman in Social Media

Syracuse Universiry
2014
Tuition was based around 4 key pillars Strategic Planning Process -Social media strategy and appropriate listening and response tactics, including insights on social influence, measuring success and ROI. Content Strategy -Content marketing topics including paid social, engagement, curation, and real-time responsive marketing. Situation and Environment Analysis -An introduction to the social media ecosystem, including social relationship software, campaign management, and analytics. Information Management and Threats -Learnt about issues relating to privacy, protecting customer and employee data, crisis management, and information security.

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