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APA or Harvard academic referencing
Developer & Web designer
Years of experience, and passionate brand identity designer (particularly love creating logos, and product mockups):
What is a brand?
"Branding" is the effort to affect this perception. You can't control what your neighbour's mother might say. But you can certainly make a right first-class impression. Your brand is your reputation; influenced by your values, your products, your marketing, your consumer service. And yes, it consists of your logo, website, and commercial enterprise cards. Everything people come across when they have interaction with your organisation provides to their understanding of you: your brand.
What is a logo?
Your logo is the most vital point of recognition. It's your influence on prospective customers, it conveys a multitude of messages, some of which are subliminal. Furthermore, I believe it should be based on marketing psychology to increase your likely hood of achieving the sale, excellent customer relations.
Is it worth investing in higher priced brand identity design?
For businesses who get all their clients from local referrals—and they're happy with that— it may not be worth it (unless they aspire to have more customers through the door). As long as their service continues to meet their customer's needs, no one's mind in case their visuals are less than stellar. But if you're in a competitive showcase or a sector where aesthetics will increase your income (think dining and refreshment, health and wellness, etc.), you'll be able to pick up on the work of a character designer. You might need a brand to revive in case your goal has shifted; your target audience has changed; there is a new competition, or you may have an annoying feeling that your old branding looks dated.
Great design should assist you:
CREATE DESIRE
Customers are drawn into the beauty and a business enterprise who receives them.
LOOK ESTABLISHED
Even if you're new, there's no want to appear like you launched yesterday. The right manufacturer identification plan can endorse steadiness and longevity.
LOOK BIGGER
Elegant materials convey that you're prospering. Customers desire to work with businesses that seem successful.
BE MEMORABLE
Good branding is unforgettable and sticks to the minds of consumers because the design is focused on analysis, and strategy - this is what will help to make you and your brand stand out from the crowd!
To start framing your brand personality, begin by asking yourself these questions;
What's the central concept behind your business? Why are you doing this thing? What are your working principles and approaches?
If a brand identity designer sounds like something you're looking for, please feel free to send me a message anytime!
Jess :)