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$60 USD / hour
Flag of SPAIN
barcellona, spain
$60 USD / hour
It's currently 9:14 AM here
Joined March 15, 2018
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Alice C.

@alicecatto

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$60 USD / hour
Flag of SPAIN
barcellona, spain
$60 USD / hour
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Digital Marketing E-commerce-Amazon-e-Retail

Strategic and results-driven expert and team leader, adept at developing and implementing global digital transformation strategies. Experienced in defining brand positioning, optimizing margins, and crafting comprehensive marketing plans. Expert in creating engaging content for organic and paid strategies, analyzing user journeys for improved user experience, and activating campaigns across multiple channels. Skilled in monitoring KPIs for effective brand success, with a proven track record of achieving measurable results and optimizing budgets.

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Experience

Head of Digital

HAAN
Oct 2022 - Oct 2023 (1 year)
I led the expansion of the emerging brand's online presence as the head of the Digital Department, analyzing business margins for new opportunities. I coordinated the Optimization of the company's resources, operations, and budget to maximize profitability, while also enhancing brand awareness through Strategic Organic and Paid methods.

Digital Trasformation - Ecommerce-Amazon-Retail Consulting

OMG-Omnicom Media Group
Mar 2019 - Oct 2023 (4 years, 7 months)
Customising digital strategies for clients across various sectors, including automotive, food and beverage, parapharmacy, cosmetics and baby goods. Development of Direct-to-Consumer (DTC) strategy. Strategy and Account Management in the Marketplace and e-Retailers. Develop and execute Digital Marketing Strategies to drive traffic and sales. Amazon Adv. and Retail Media, email marketing.

Ecommerce-Marketplace Manager

Simon&Tom
May 2017 - Mar 2019 (1 year, 10 months)
E-commerce Marketing Manager 2017-2019 Barcelona, Spain Drove Online Business growth for 100 products at Beauty Solutions Ltd, overseeing Belle Azul, Yoffee, and Simon&Tom brands. Delivered a 30% surge in website visits, a 43% boost in sales, and secured Amazon Best Seller status in 10 categories across 5 countries. Led e-commerce, digital advertising, tracking KPIs and ROI for effective reporting.

Education

Master in Digital Marketing

Universitat Pompeu Fabra, Spain 2016 - 2017
(1 year)

Qualifications

Cartification Amazon Business and Marketing

Amazon
2022
OMG OMEGA Graduate

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