Ajay N.

As a Sr. Research Analyst my key responsibilities are: 1. To analyse the landscape all the competitors/potential partners, company’s position in the market. Analysing customer demand for the given product/service. 2. Conducts business expansion research to find out possibilities of expanding in Domestic or International market. Monitoring & Analysis of Website performance (SEO Audit), work on inbound links to increase the ranking on search engine tools and the web traffic. 3. Google Adwords: Budget planning, forecasting, keywords and ad copy creation, tracking, optimisation, reporting & analysing for assigned campaigns. 4. Handles & monitor the Social media marketing of Chegg India. Specialties: Market Research & Analytics, Search Engine Marketing (SEM), Social Media Marketing, Web Analytics, SEO audit.