Communicaton Strategic Plan

1. Description

a) What is your challenge or opportunity?

b) Why is this professionally important to you?

2. Goal

a) What goal or outcome do you want to achieve with this communication?

i. Is it clear, concise, and actionable?

3. Audience

a) Who is your target audience?

i. What are the professional positions of the audience members?

ii. What demographic characteristics will the audience comprise?

iii. What is your relationship to the audience?

iv. What background knowledge and expertise does the audience have?

v. What does the audience know, feel about, and expect concerning this communication?

vi. What preconceptions or biases do you possess that might prevent you from building rapport with your audience?

b) What information is available about your audience?

i. What research/sources will you use to obtain information about the audience?

ii. What conclusions have you been able to draw about the audience?

c) What tone will you use to convey your message?

i. Is the setting casual or formal?

ii. Is the communication personal or impersonal?

.Key Message

a)What is the primary message you must convey to your audience?

[login to view URL] the message compelling and memorable?

[login to view URL] the message clear and concise?

[login to view URL] the message aligned with your audience’s goals and needs?

[login to view URL] Points

a)What three to four points, reasons, or justifications support your message?

[login to view URL] research/sources will you use to obtain facts/data about your message?

6. Channel Selection

a)What communication style will you employ (Tell/Sell or Consult/Join), and why?

b)What channel(s) will you use to deliver your message, and why will they be the most effective? c)What purpose is served by each channel you have selected?

[login to view URL] Request a)Is your call to action you are making to your audience clear, concise, and easily actionable?

Note: You may create and establish all necessary assumptions needed for the completion of this assignment. The scenario is yours to explain.

Skills: Writing

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Project ID: #16507909

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