Hi!
I understand that you want to optimize your website in such a way that it will be a lot friendlier for users and to get leads. I have some recommendations.
1. Pictures / results / testimonies right on the front page. I believe these will automatically help your credibility.
2. A leads portal like an emailing list, a FREE quotation or guidebook, or anything that serves as an incentive for your potential customers.
I
3. Drop down menu or site map - this will help your users navigate your site better.
4. Keyword optimized blogs. This will help you organically be found on search engines.
Eventually we will do strategic ads and social media promotion, but as far as your website is concerned, these are some of the things we can look at.
Send me a message so we can talk!
Happy to work with you.
Best,
Piyush Singh