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Social Media Marketing

The Social Media Manager will administer the company’s social media marketing and advertising. Administration includes but is not limited to:

• Development of brand awareness and online reputation

• Content management

• SEO (search engine optimization) and generation of inbound traffic

• Cultivation of leads and sales

• Reputation management

Content management duties include:

• Create a social media marketing plan to include content strategy, identification of target customers, KPI’s, engagement & conversion strategy etc.

• Administrate the creation and publishing of relevant, original, high-quality content (for all channels and ads)

• Identify and improve organizational development aspects that would improve content.

• Create a regular publishing schedule and promote content through social advertising.

• Leverage the right tools to manage your content. (We use buffer, but lets add to our toolkit with influencer and SEM software etc.)

• Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.

• Integrate all channels of marketing (social media, SEO, content marketing, email, print and digital marketing)

• Manage or oversee all social advertising campaigns.

Essential Duties of the Social Media Manager

• Manage social media marketing campaigns and day-to-day activities including:

• Develop relevant content topics to reach Caleb’s target customers.

• Create, curate, and manage all published content (images, video, written and audio/podcast).

• Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.

• Develop and expand community and/or influencer outreach efforts.

• Oversee design (ie: Social media graphics for Facebook cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).

• Design, create and manage promotions and social ad campaigns, being sure to integrate with company’s overall marketing campaign plan and channels.

• Create and manage an online review funnel for building online reviews and reputation. Monitor online reviews and respond to each review timely and with care.

• Analyze key metrics and tweak strategy as needed.

• Compile reports for management showing results (ROI).

• Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.

• Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.

• Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.

• Monitor trends in social media tools, applications, channels, design and strategy.

• Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.

• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.

• Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

Skills: Social Media Marketing, Facebook Marketing, Internet Marketing, Marketing, Content Writing

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About the Employer:
( 0 reviews ) Ashtabula, United States

Project ID: #22692229

31 freelancers are bidding on average $179 for this job

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