Our company needs a business language support in French, Italian, Spanish and English. This is required for our Amazon product listings in the French, Italian, Spanish and English Amazon marketplace. It is more about improvements than basic translations.
You need to visit our products in our Amazon store and check the product texts one after the other. The corrected texts should be saved in a new "correction file" in the form of a WORD document. Each article has its own so-called ASIN-ID (-Number), which serves as a reference to each article. This number must always be at the beginning of the respective correction text of each article, so that we can assign the data. (You will receive an example template for the correction file from us). And you will get a screenshot from where you can see where to find the ASIN.
In the o.g. shop please go through and improve each article one by one.
Each article has 4 sections to edit.
1. Product Title
2. Product Description / Bulletpoints
3. Keywords for backend area
4. Search terms for advertising campaigns
Explanations of the tasks in the 4 areas.
1. Product title (max. 200 charecter:
Please check and improve (if necessary) the product title. For example, if you find that an article is displaying an incorrect translation or product name, unusual term, or mismatched name. Or, if you think some important keywords are missing, you should improve it in your fix file and save it there.
For title improvement, you need to look out for the key words that work best to find the article. It does not make sense (as a sentence). It is more a collection of the most important search terms or words or word combinations.
Here is an example of a product title of a children's cap (compilation of the main search terms): "Children's hat, girl knitted hat, winter hat, children's pompom hat"
Or another product title example for men's scarf: "... Men's multifunctional scarf, women's tube scarf, scarf ..."
2. Product description:
It is more about constructing a well-structured product description in sentence form by using all relevant search terms. Regional or local terms should be considered.
3. Search terms for backend tool (Attention: these terms are invisible to Amazon customers:
20 - 30 Search terms for our backend tool: Additional (not yet used in product title and product description ...) Search terms and / or synonyms, similar terms for our article, or complementary terms. (Example: complementary terms for winter children's hat: children's winter jacket).
4. search terms for advertising campaigns, (we mostly use the "Autosuggestions" from Amazon) s. screenshot.
10 -12 additional search words or word combinations for advertising campaigns. Search terms used by Amazon customers to search for this item or similar competitors / topics. Tool for keyword research: [login to view URL]
Attention: The individual search terms should only be used once in titles, features, in the backend or in advertising campaigns. Therefore, different keywords must be used.