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Search Engine Optimization (repost)

Responsible for contributing to the implementation of Marketing Strategy in order to raise the profile of the organisation and public transport in general.

Design, develop and deliver various e-marketing techniques to ensure positive public and media coverage.

## Deliverables

(A) WEBSITE RESEARCH & ANALYSIS -

1. Keywords Research & Competitive Analysis

2. Competitors Website Analysis

3. Initial Website Analysis

4. Deep Website Analysis

5. Website Structure Analysis

6. Web site - restructuring

(B) ON PAGE OPTIMIZATION -

1. Title Tags Creation and Optimization

2. Meta tag creation & Optimization

3. Website Structure Optimization

4. Website Pages Content Optimization

5. Internal Pages Linking & Anchor Tags Optimization

6. Image Alt Tags Optimization

7. Video Optimization

8. HTML code optimization

9. Webmaster Tools Robots Meta Tags Validation

[url removed, login to view] Validation

[url removed, login to view] XML Sitemap Creation and Validation

12. Broken Link fixing

13. Google Analytics Setup

(C) OFF PAGE OPTIMIZATION

1. Set up site on Local Business Centre (Local Search Engines Listing)

2. Search Engine Submissions

3. Link Directory Submissions

4. Link Building (Reciprocal and Triangular)

5. Article Submission and Syndication

6. Press Release Distribution

7. B2B Directory Listing (Business Directory Submissions)

8. Classified Ads Creation & Posting

9. Social Bookmarking

10. Blog Content Posting

11. Blog Comment Posting

12 Blog Directory Submission

(D) SOCIAL MEDIA MARKETING

1. Business Page, Group and Communities Setup and Promotion

2. Blog Setup on Word Press and Blogger Platforms

3. Content Sharing Websites Profiles Setup and Promotion

4. Presentation Sharing Websites Profile Setup and Promotion

5. Forums Discussions Board Profile Setup and Discussion

6. Video Sharing Websites Profile Setup and Promotion

7. Photo Sharing Website Profile Setup and Promotion

Skills: Advertising, Business Plans, Google Adwords, Marketing, Sales, SEO, Social Networking

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About the Employer:
( 253 reviews ) Sydney, Jordan

Project ID: #2673265