Paid Ad/Media Strategist (and PR Experience)

We are adding to our team!

We need an expert who will be responsible for research, strategy development, campaign build-out, analysis and optimization of client’s paid media campaigns. You will be required to analyze performance data of campaigns, identify opportunities for improvement, and execute strategies for quantitative results. Paid media strategy, optimization, and performance reporting will be critical components of this position.

Job Responsibilities

Research of competitive paid search landscape to craft best practice strategies.

Perform audience research to develop new campaign ideas for paid search and paid social.

Generation and testing of paid media ad copy for search, social, and display network.

Manage day-to-day performance across several pay-per-click media channels including Facebook, LinkedIn, Google AdWords.

Day-to-day optimization and monitoring of assigned accounts, with a specialized focus on direct response and performance.

Communicate specific creative requirements necessary for the campaign to campaign managers and content specialists.

Analyze key performance data (top of funnel to bottom) within managed PPC channels.

Stay up-to-date with the latest trends and changes to paid media best practices.

Relevant Competencies You’ll Need For This Position


Google AdWords & Analytics certified.

Experience in building & managing ad campaigns in AdWords, Facebook, and LinkedIn.

Familiarity with how digital ads are served and tracked using pixels, URL parameters (UTM codes).

Proficiency in MS Office.

Multi-tasking, flexibility, and the ability to consistently evaluate priorities with attention to detail

Analytical mindset, with the ability to identify trends and insights through data analysis.

Communication Competencies

Skills: PPC Marketing, Google Adwords, Facebook Marketing, Digital Marketing

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About the Employer:
( 0 reviews ) United States

Project ID: #27535666

23 freelancers are bidding on average $10/hour for this job

(692 Reviews)

Hi, Greetings for the day ! I am having 6+ years of experience with google ads which you can assure from my profile and work history. I have been managing and optimising ad campaigns and based on my experience I am c More

$8 USD / hour
(352 Reviews)
(248 Reviews)
(173 Reviews)
(111 Reviews)

We do have an excellent piece of knowledge in google advertising with proven track record & will help you in increasing the brand awareness, generating the quality leads, setting up the campaign from very scratch, ta More

$8 USD / hour
(84 Reviews)

Hi, This is Trilok, I have been in Search Engine Marketing (Adwords, Facebook, Bing, Youtube, Instagram, Yahoo, Twitter, LinkedIn) for the last 7+ years. - Adwords & Analytic Certified Professional.- Facebook & Instagr More

$12 USD / hour
(38 Reviews)

Hello Sir, I have experience 7 years in PPC & Google Adwords, Social media ads, Face book ads, Google Ads. ? GOOGLE ADWORDS CERTIFIED I will perform following activities in Adwords: 1) Keyword Research 2) Campaig More

$12 USD / hour
(35 Reviews)

Dear Business Owner, I have gone through your job post very carefully and able to suggest the best strategy and implement too. I'm a certified google ads expert working from last 5 years.I am a specialist in Google Adw More

$12 USD / hour
(10 Reviews)

Hello there, I have been working in social media management, paid ads promotion, google adword ad, SEO, community manager, video editing, content creation, copywriting, web research and admin support work. I can creat More

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(13 Reviews)

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(1 Review)

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$12 USD / hour
(2 Reviews)

I can handle social media optimization and management across all the platforms, as well as many organic outreach strategies. I can create unique and engaging content that resonates with customers and drives conversion, More

$12 USD / hour
(1 Review)

Hello Dear I would love to work with you on this project. I have extensive experience and expert level as a social media marketer. I read and understood that you need a social media marketer to join your team and handl More

$10 USD / hour
(3 Reviews)

As a Certified Google Ad Specialist, I will set up and optimize every detail of your Google Ad campaigns program to drive high quality, industry-specific traffic & will help you get the maximum ROI, leads/sales, & conv More

$8 USD / hour
(2 Reviews)

Hi there, I’m a business marketing expert located in Dallas, TX and can definitely help you with strategy and paid media campaigns for your clients. I help small businesses get more customers and increase their rev More

$12 USD / hour
(0 Reviews)

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(1 Review)

Hey there, I am a business marketing expert located in the Netherlands. I can absolutely help you with setting up ad campaigns for your niche. I primarily help small businesses like yourself get more customers and sa More

$12 USD / hour
(0 Reviews)

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(0 Reviews)

Hi! Sir I have hands down experience in the field of digital marketing. Ranging from Google, LinkedIn, Facebook, TikTok, Snapchat Ads, messenger bots, e-mail marketing. And also have a great know of audience research, More

$8 USD / hour
(0 Reviews)