Revolutionise Digital Advertising Measurement via bespoke Cookies and Pixels

Budget £20 - £250 GBP
Bids 6
Average Bid £190
Status Closed

I want to do nothing short of revolutionising how digital advertising is measured.

Currently advertising success is measured based on attribution models that are determined beforehand to estimate how much of the sales are attributable to each channel.

I want to move towards a control vs experimental condition design instead. The details of how it would work are as follows:

I need a way to create a tracking pixel that can store a few variables of information in form of a cookie in a browser.

That pixel would be attached to the ad in the ad server (I know how to do this in the Doubleclick products) and would fire once the ad is served.

As the ad is served the pixel creates a Unique user ID in a cookie on the browser of the user as well was at least 1 piece of information (for now): Was the ad in view (i.e. actually able to be seen) or not.

Those users that were targeted and served the ad but the ad was not in view would be excluded from further advertising and serve as the control group.

The second part of this system would be to place a pixel on the sales page of the advertising client which reads the cookies of the user.

This way we can measure a proper baseline of users who were not exposed to the ad (due to semi random selection) and those that were exposed to the ad and if there is any real uplift in likelihood of conversion.

This gets rid of the need to preemptively guess the mechanisms of conversion (did people click on the ad, when in the journey did they click on the ad or see the ad) and would simply measure true uplift between two groups that are identical besides the exposure to the ad.

This is as close as I can think to a proper experimental setup without incurring the prohibitive costs of serving placebo ads to part of the user group.

I have experience with Advertising in my day to day role and understand the DoubleClick tech stack well.

The coder must be able to set up a server from scratch and more importantly design the two pixels that can be placed in the ad and on the landing page.

Due to industry connections I can trial the product swiftly.

Please only apply if you have all of the below:

You have experience working with DoubleClick products (specifically DCM and DBM)

You know how pixels and cookies work and would be comfortable creating the pixel generator and the required server structure that records fires of the conversion pixel vs and which group they came from.

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About the Freelancer

I'm a full-stack developer with a passion for front-end. Over the last 9 years, I've worked with various technologies like jQuery, jQuery UI, Dojo, Prototype, D3, AngularJS, CodeIgniter, WordPress, Drupal, Open Cart, and Sitecore, for various clients such as Medicare, AARP, Fannie Mae and many, many others.

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  • NodePlus Profile Picture



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    Pali,  India

    We are actively working on open source technologies in Web development for 5+ years, Expert in latest technologies Ajax, Jquery, PHP, Web 2.0. We have worked for almost all industries and have developed all type of projects like Ecommerce, Dating, Auction, CMS based - Wordpress, Drupal etc. If you would like high quality work with a fast turn around for a fair price, contact me. You won't be disappointed. What I OFFER YOU: - Quick turnaround times - Quality and Robust web solutions - Fast and prompt response to messages. - Available to work on weekends. - Great customer Service Unlimited Revisions, Quick turn around time. Best Price with 100% satisfaction. CONTACT US TODAY FOR YOUR PROJECT..! Click the "Hire Me!" Button on my profile..!!!

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    Mississauga,  Canada

    A2 Design Inc is a professional Russian-Canadian team of developers. We provide full cycle development: - create specifications - develop web applications - design UI/UX - and support your startup projects. We want you to succeed, so we truly believe in lean startup methodology: Launch fast, stay lean. Besides having development skills we have a ton of business insights how to build a startup right.

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    Washington,  United States

    I'm a full-stack developer with a passion for front-end. Over the last 9 years, I've worked with various technologies like jQuery, jQuery UI, Dojo, Prototype, D3, AngularJS, CodeIgniter, WordPress, Drupal, Open Cart, and Sitecore, for various clients such as Medicare, AARP, Fannie Mae and many, many others.

  • xielessupport Profile Picture


    Cochin,  India

    I'm a professional PHP and opensource developer. I have 9 years of experience in Web Application Development and Server Administration. I make it a very special and excellent addition to your team who can provide all round software development, testing and support services. I'm expert in web application customization involving Wordpress, Joomla, Magento, Shopify, SolidCommerce, ShipStation, OnApp API, Kayako API, Ceph API, Ovirt API, Vmware vCenter API, SIDN API, TransIP API, CloudStack Integration, Paypal API, 2Checkout API, cPanel/WHM Plugins and Ecommerce website migrations. I'm an expert in Linux/Windows server administration and security enhancements. The following are the technologies that I work with. Software Development: PHP, Python, Perl Database Servers: Mysql, PostgreSQL, MariaDB

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    Mandeville,  Jamaica

    Kemmydal exerts professionalism and reliability as an academic writer, business writer, book writer, editor, proofreader, and blog writer. I also specializes in writing web content, articles, scenarios, essays, dissertations, and proposals. I am a trustworthy, hardworking, dedicated and gifted individual who is multi-faceted and competent in all the writing areas mentioned above. I have been working in this field for over six (6) years and I am fully capable of delivering just about any writing task for you! I serve as a tool, when you are caught up with work and need a hand or desire some high quality content that is completely original, seo friendly and error free for your website or personal use. Please see my portfolio for samples, and you may also request additional ones. I love what I do and writing is my passion. Feel free and safe when hiring kemmydal - a talented freelancer you can trust! My motto: 'If I can't do it, it can't be done!'