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Writing for launching music curation brand

Hello,

I am starting a music curation brand based around spotify named “accesolar”,

I am looking for some help with writing the web content for the brand.

We will launch with two playlists RAP and METAL. The playlists will have eye catching artwork and are designed from the outside to seem broad within the genre. But the curation is very specific. The goal is to expose larger audiences to the brands specific taste and grow awareness for qualities in music that may be too underappreciated or underrepresented today.

With 30 songs each playlist is updated daily, one song added one removed.

The finite length of the playlists and the daily updates is designed to create some urgency and daily engagement.

Experience writing about music is a plus! Writing about music can be difficult or as Elvis Costello once said “writing about music is like dancing about architecture.”

I need writing done for many things. I am looking for someone to provide an all-in quote to collaborate with me up until launch. Everything listed below and anything else that comes up (within reason):

GENERAL

slogans/SEO/Call to actions etc

Writing for the stickers/buttons info on the album covers.

WEBSITE

Homepage blurb

About Us/brand description. This should contain an article on the importance of curation. Pointing towards the idea that it is something we are missing in music today. There are less gatekeepers to producing music. Resulting in a many talented artists going unnoticed in an ocean of mediocrity.

About is page is often a reflection of the purpose and personality of the business and its owners or top employees.

Mission and vision page - Mission and vision statements capture the essence of your organization's beliefs and values and define its place in the world.

I need some writing for a page where artists can submit songs for consideration for placement.

Description of each playlist two to start (RAP and METAL) . Two lengths of this probably. A shorter version for the spotify list and a longer version for the website/facebook/instagram.

SOCIAL MEDIA

NOTE: Even though the strategy is to convert people from other social media.

Spotify’s SEO for playlists appears to be proprietary. Any help/research in assuring certain keywords pull up playlists will be greatly appreciated.

Facebook ad copy for each playlist (RAP and METAL)

Social media banner copy

The daily updates will be happening on twitter, instagram, and facebook. I need templates or form letters for posts of new songs containing hashtags keywords etc. Three each.

I need a form letter for contacting artists informing them of placement on the playlist and convincing them to promote on their social accounts.

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Also, keep in my mind that before you would start on even the smallest project like album copy. I would need you to familiarize yourself with the playlists. This is not something you can just research online, I don’t want generic descriptions of RAP/HIP HOP or METAL music. I want writing detailing what makes my taste/curation specific, etc , how the music in the playlist sets itself apart from the genre it is representing, and a general sense of the sub genres or qualities or features that would get a song on each playlist. Maybe not listen to EVERY single second of every song, but at least check them all out. Especially the songs from more unknown artists. The RAP playlist is 1h47min and the METAL one is 2H36min (metal songs are long.) This requires experience at critical listening.

I am looking for a ballpark quote for all things at the moment. But I am open to bids on smaller items on this list.

Skills: Music, Copywriting, Social Media Marketing, Advertising, Research

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About the Employer:
( 0 reviews ) Abbotsford, Canada

Project ID: #24031192

17 freelancers are bidding on average $190 for this job

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